Software Channel Leadership Council Proceedings

Excellence and Innovation in Partner Programs

Publication Date	January 2009
Publisher	IDC
Product Type	Report
Pages	10
ISBN Number	not applicable
Product Code	IDC06643

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Summary

This IDC update summarizes the key findings and participant feedback from the Software Channel Leadership Council (SCLC) summit held on December 4, 2008, in Palo Alto, California. The theme of the day was

"Excellence and Innovation in Partner Programs," leveraging IDC's comprehensive research effort on the topic. Of course, the economy was top of mind, which is why IDC also presented on the economy and its effects on software partners. Event participants included 22 predominantly software vendor executives as well as IDC software partnering analysts.

Content

In This Update
- IDC Research Presentation: Excellence and Innovation in Partner Programs
  - IDC Partner Program Reviews Update
  - Innovative and Notable Benefits
    - Partner Directories
    - 3D Web
- The Financial Crisis and Software Channels
- Group Discussion - Best Practices of Building and Managing Successful Partner Programs
  - Partner-Friendly Mantra
  - Marketing Communications
  - Obtaining Partner Feedback
  - Partner Specific Events, Virtual Events
  - Partner Program Simplicity Versus Complexity
- Future Outlook
  - Breakout Sessions: Three Approaches to Partner Program Success
  - Strategy Number 1: Wal-Mart Approach
    - Arguments For
    - Arguments Against
  - Strategy Number 2: Netflix Approach
    - Arguments For
    - Arguments Against
  - Strategy Number 3: Nieman Marcus Approach
    - Arguments For
    - Arguments Against
  - Conclusion
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- Related Research