The Software as a Service Market in Asia Pacific, 2005 to 2008: Blazing New Routes-to-Market

Publication Date	May 2006
Publisher	Springboard Research
Product Type	Report
Pages	57
ISBN Number	not applicable
Product Code	SBR00001

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£1,675.00
approximately: $2,498 | €1,995

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Summary

This Springboard Research report addresses the lack of coverage by examining the key trends in the Asia Pacific Enterprise SaaS market. A key focus area of the report is in providing an array of market data including market size and growth forecasts for key application segments of the enterprise SaaS market in Asia Pacific excluding Japan. A survey of 210 CIOs and IT decision-makers at small and medium enterprises in Australia, China, India, Korea, Malaysia, the Philippines and Singapore assesses the level of awareness and adoption of SaaS in the region. The report also profiles leading SaaS vendors in the region, their offerings and business strategies.

Content

Taxonomy
- What is Software as a Service (SaaS)?
- Who is a SaaS Provider?
Research Methodology
- Secondary Research
- Supply-side Primary Research
- Demand-side Primary Research
Overview Of Key Trends In The Asia Pacific Saas Market
- SMB and Large Enterprise Trends
- SaaS Application Dynamics
- Country Adoption Trends
- Key Adoption Drivers
- Barriers to Adoption
Saas: Sme Survey Results
- SaaS Awareness
- SaaS Adoption
Key Saas Dynamics By Application
- On-Demand CRM
- Web Conferencing and Collaboration Tools
- Back-Office Applications
- Other SaaS Applications
- Security as an Emerging SaaS Market Opportunity
- On Demand Email
Country Profiles
- Australia
- China / Hong Kong
- Korea
- India
- Singapore
The Emerging Saas Channel
- SaaS Vendors and Traditional Channel
- Telecom Companies as Channel Partners
- BPOs as Channel Partners
The Emerging Saas Ecosystem
- SaaS Application Platforms
Ibm's Saas Showcase
- Start-up SaaS Enablers
The Asia Pacific Competitive Landscape
- Salesforce.com
- WebEx
- RightNow Technologies
- Oracle
- NetSuite
- SAP
The Asia Pacific Opportunity
- The SMB Opportunity
- The ISV Opportunity
Springboard Recommendations For Saas Vendors
- Figures
- Figure 1: Asia Pacific SaaS Applications Market Revenue (US$M) and Annual Growth,
- Figure 2: Asia Pacific SaaS Revenue by Application,
- Figure 3: Asia Pacific SaaS Revenue by Country,
- Figure 4: SaaS Awareness among Asian SMBs
- Figure 5: SaaS Awareness among Asian SMEs, by Country
- Figure 6: SaaS Adoption among Asian SMEs
- Figure 7: Primary Reason for Adopting SaaS
- Figure 8: Perceived Savings from Adopting SaaS
- Figure 9: Primary Reason for Not Adopting SaaS
- Figure 10: Asian SME SaaS Adoption Plans within 12 Months among Non-Adopters
- Figure 11: SaaS Applications Being Considered for Deployment in Next 12 Months
- Figure 12: On Demand CRM Market Revenue (US$M) and Annual Growth,
- Figure 13: On Demand Web Conferencing & Collaboration Revenue (US$M) and Annual Growth,
- Figure 14: On Demand Back-Office Revenue (US$M) and Annual Growth,
- Figure 15: On Demand HR Applications Revenue (US$M) and Annual Growth,
- Figure 16: Other On Demand Applications Revenue (US$M) and Annual Growth,
- Figure 17: Australian SaaS Market Revenue (US$M) and Annual Growth,
- Figure 18: China / Hong Kong SaaS Market Revenue (US$M) and Annual Growth,
- Figure 19: Korea SaaS Market Revenue (US$M) and Annual Growth,
- Figure 20: India SaaS Market Revenue (US$M) and Annual Growth,
- Figure 21: Singapore SaaS Market Revenue (US$M) and Annual Growth,
- Figure 22: Key SaaS Ecosystem Players
- Figure 23: Asia Pacific SaaS Revenue Vendor Market Share