Turkey Enterprise Application Software 2008-2012 Forecast and 2007 Vendor Shares

Publication Date	December 2008
Publisher	IDC
Product Type	Report
Pages	54
ISBN Number	not applicable
Product Code	IDC06676

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Summary

This IDC study provides a detailed overview of the Turkey market for integrated enterprise application suite (EAS) package software products. EAS vendors tracked in this study include IAS, IFS, Microsoft, Likom, Logo Business Solutions, Oracle, Netsis, SAP, and Soft Yazilim.

This study includes detailed qualitative and quantitative information, analysis, and forecasts that help to answer the following key questions:

What are the defining characteristics of the Turkish EAS market?
What is the current size of the EAS market in Turkey, and what is the forecast potential of the market?
What is current spending on EAS software in Turkey in the various vertical markets and end-user segments?
Who are the leading players in the EAS market in Turkey, and how are they positioning themselves to capitalize on market growth?
Which industry segments are investing in EAS solutions, and how will future spending patterns affect market development?
What are the defining characteristics of the EAS installed base in Turkey in terms of vertical sectors and end-user market segments?
How will political and economic conditions specific to Turkey affect the market?

"While large and very large businesses continue to represent the mainstay of spending in Turkey's EAS market, small and medium-sized businesses (SMBs) are becoming an increasingly important revenue stream for vendors. L&M fees have become more affordable, which has led many SMBs to migrate to integrated enterprise applications. However, IDC expects growth within the Turkish market to slow as the global economic downturn dampens overall IT investments, particularly in 2009 and 2010. In general, we expect to see more firms tighten their belts to make the most of investments already made. During this period, vendors can expect tougher competition for fewer large-scale projects, which will make revenues derived from maintenance contracts and sales of extended functionalities to current installed base customers ever more important." - Senior Research Analyst Mukesh Chulani, IDC Turkey.

Content

IDC Opinion
In This Study
- Methodology
- Executive Summary
  - 2006 SAP and Netsis Revenues and Total Turkish EAS Market Restated
  - Summary
Situation Overview
- Market Characteristics
  - Economic and Political Environment
  - Table: Key Economic Indicators for Turkey, 2006-2008
  - IT Environment
    - Information Technology Market Overview
      - Drivers
      - Inhibitors
- The Structure of the Enterprise Application Suite Market in Turkey
- Table: Vendor Market Share of EAS L&M Revenue (US$M) in Turkey, 2007
- Overview of the Enterprise Application Suite Market by Functional Area
- Table: Overview of EAS L&M Revenue (US$M) by Functional Area in Turkey, 2007
  - Enterprise Resource Management
  - Table: Enterprise Resource Management
  - Supply Chain Management
  - Table: Vendor Market Share of SCM L&M Revenue (US$M) in Turkey, 2007
  - Operations Management Applications
  - Table: Vendor Market Share of OMA L&M Revenue (US$M) in Turkey, 2007
  - Customer Relationship Management
  - Table: Vendor Market Share of CRM L&M Revenue (US$M) in Turkey, 2007
  - Business Analytics
  - Table: Vendor Market Share of BA L&M Revenue (US$M) in Turkey, 2007
- Overview of Enterprise Application Suite Sales By Operating Environment
- Figure: Overview of EAS L&M Revenue (US$M) by OS Installation Environment in Turkey, 2007
- Table: Overview of EAS L&M Revenue (US$M) by Database Installation Environment in Turkey, 2007
- Overview of Enterprise Application Suite L&M Sales by Vertical Market
- Table: Overview of EAS L&M Revenue (US$M) By Vertical Market in Turkey, 2007
  - Discrete Manufacturing
  - Process Manufacturing
  - Communications and Broadcasting
  - Wholesale
  - Business Services
- Overview of Enterprise Application Suite L&M Revenue by End-User Segment
- Table: Overview of EAS Revenue (US$M) by End-User Segment in Turkey, 2007
  - Very Large Business (1,000+ employees)
  - Large Business (500-999 employees)
  - Medium-Sized Business (100-499 employees)
  - Small Business (10-99 employees)
  - Small Office (Fewer Than 10 Employees)
Future Outlook
- Forecast and Assumptions
- Table: Key Forecast Assumptions for the EAS Market in Turkey, 2008-2012
  - Forecast
  - Table: Forecast and Analysis for EAS L&M Revenue (US$M) by Vertical Market in Turkey 2007-2012
- Market Context
- Figure: Forecast Comparison of the EAS Market (US$M) in Turkey, 2008-2012
- Table: Forecast Comparison of the EAS Market (US$M) in Turkey, 2008-2012
- Vendor Profiles
  - SAP
    - Highlights
    - Clients
    - Looking Ahead
    - Table: Select SAP Customer References to Date
  - Logo Business Solutions
    - Highlights
    - Clients
    - Looking Ahead
    - Table: Select LBS Customer References to Date
  - Oracle
    - Highlights
    - Clients
    - Looking Ahead
    - Table: Select Oracle Customer References to Date
  - Likom
    - Highlights
    - Clients
    - Looking Ahead
    - Table: Select Likom Customer References to Date
  - Microsoft
    - Highlights
    - Clients
    - Looking Ahead
    - Table: Select Microsoft Dynamics Customer References to Date
Essential Guidance
- Watch the Bottom Line
- Preserve Maintenance and Add-On Revenues
- Develop the SMB Segment
- Ensure Satisfied Customers and Channel Partners
- Cultivate the Right Partner Relationships
Learn More
- Related Research
- Definitions
  - Functional Markets
  - Figure: IDC's 2008 Software Market Taxonomy
    - Applications Market Definitions
    - Enterprise Resource Management Applications
    - Financial Applications
      - Accounting
      - Treasury Management
      - Human Capital Management
      - Incentive Management
      - HR Performance Management
      - Workforce Management
      - Payroll
      - Procurement
      - Order Management
      - Financial Performance and Strategy Management Applications
      - Project Management
      - Enterprise Asset Management
      - Supply Chain Management Applications
      - Logistics
      - Production Planning
      - Inventory Management
      - Operations and Manufacturing Applications
      - Services Operations Management
      - Manufacturing
      - Other Back Office
      - Operating Environment Definitions
- Methodology
  - Introduction
  - Dimension 1 - Functional Market Classification
  - Dimension 2 - Competitive Market Classification
    - EAS Criteria
  - Research Sources and Methodology
    - Research Sources
    - Notes on Forecasting
- Synopsis