Worldwide Application Deployment Software 1H07

Review of Deals and Purchasing Decision Patterns

Publication Date	January 2008
Publisher	IDC
Product Type	Report
Pages	60
ISBN Number	not applicable
Product Code	IDC03744

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Summary

This IDC study analyzes trends from the more than 350 customer and partner deals announced in the first half of 2007. The listing of deals contains data by vertical, region, customer size, and market.

In addition, we also organize our many interviews with buyers conducted in 2007 into four decision-making philosophies that strongly influenced vendor selection.

This study will help middleware vendors align their offerings to the different types of middleware buyers and may help them stop making common mistakes that cause them to lose deals. Enterprise buyers will also be able to use this study to review vendor choices made by their peers.

"We have observed, in discussions with buyers, that the fear of consolidation and the resulting dependency on what could be an orphaned product has affected some buyers. But this is not an overriding factor in making purchases,"says Maureen Fleming, program director, Business Process Integration and Deployment Software."In looking at more than 300 middleware transactions in the first half 2007, there was a strong buying environment for focused products from private and small and midsize public middleware vendors. Of those deals, the majority of purchases were from enterprises with more than 1,000 employees."

Content

IDC Opinion
In This Study
Situation Overview
- Decision-Making Patterns Among Application Deployment Software Buyers
  - Four Decision Philosophies Influencing Deployment Software Selection
    - Select for Best Relationship
    - Tight Alignment of Requirements with Product Capabilities
    - Best Fit with Existing Environment
    - Vendor Survivability
  - Common Sales Execution Strengths and Challenges
- Analysis of Key Deals
- Figure: Worldwide Middleware Deal and License Revenue Share by Type of Vendor, 1H07
- Figure: Worldwide Middleware Deal Share by Vertical, 1H07
- Table: Worldwide Middleware Deals by Vertical Market, 1H07
- Figure: Worldwide Middleware Deal Share by Region, 1H07
- Figure: Worldwide Middleware Deal Share by Company Size, 1H07
- Figure: Worldwide Middleware Deal Share by Market, 1H07
  - Business-to-Business Integration Middleware
  - Table: Worldwide Business-to-Business Integration Middleware and Service Deals, 1H07
  - Event-Driven Middleware
  - Table: Worldwide Event-Driven Middleware Deals, 1H07
  - Enterprise Service Bus and Connectivity Middleware
  - Table: Worldwide Enterprise Service Bus and Connectivity Middleware Deals, 1H07
  - Business Process Management Suites and Process Automation Middleware
  - Table: Worldwide Business Process Management and Process Automation Middleware Deals, 1H07
  - Diversified and Other Middleware
  - Table: Worldwide Diversified, Other, and Unknown Deals, 1H07
  - Partner Deals Announced in First Half 2007
  - Table: Worldwide Application Deployment Software Partnerships Announced, 1H07
Future Outlook
Essential Guidance
Learn More
- Related Research
- Synopsis