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Worldwide Web Analytics Applications 2009–2013 Forecast and 2008 Vendor Shares: The Online World Continues to Build

Product Code:IDC09410
Publication Date:July 2009
Publisher:IDC
Product Type: Report
Pages:26

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Worldwide Web Analytics Applications 2009–2013 Forecast and 2008 Vendor Shares: The Online World Continues to Build

This IDC study provides the market sizing, vendor shares, and forecast for the worldwide Web analytics applications software market in 2008. Market trends and future market outlook and guidance to CRM software vendors are also included.

"In the current economic climate, the online channel presents a mechanism to scale customer outreach programs at a much lower cost than traditional marketing channels. However, an unstructured approach can also result in wasted time, effort, and money. Web analytics are key to ensuring the online initiative stays on target." - Mary Wardley, program vice president, CRM and Enterprise Applications Research

IDC Opinion
In This Study
- Methodology
- CRM Analytics Market Definition
  - Web Analytics Software Applications Market Definition
    - CRM Applications
    - Analytics Applications
Situation Overview
- The Web Analytics Applications Market in 2008
- Performance of Leading Vendors in 2008
  - Comments on Top 5 Vendors
  - Regions
Future Outlook
- Forecast and Assumptions
  - End-User Buying Intentions
  - Social Media
  - Customer Profile
  - Worldwide Web Analytics Applications Forecast, 2009-2013
  - Assumptions
- Market Context
Essential Guidance
- Advice for Web Analytics Technology Vendors
Learn More
- Related Research
- Methodology
  - Historical Market Values and Exchange Rates
- Synopsis
List of Tables
- Table: Worldwide Web Analytics Software Applications Revenue by Vendor, 2006-2008 ($M)
- Table: Worldwide Web Analytics Software Applications Revenue by Region, 2006-2008 ($M)
- Table: Worldwide Web Analytics Software Applications Revenue, 2008-2013
- Table: Key Forecast Assumptions for the Worldwide Web Analytics Applications Market, 2009-2013
- Table: Worldwide Web Analytics Software Applications Revenue, 2005-2013: Comparison of December 2008 and July 2009 Forecasts ($M)
- Table: Exchange Rates, 2003-2008 (%)
List of Figures
- Figure: IDC's Business Analytics Taxonomy
- Figure: Worldwide Web Analytics Software Applications Revenue Share by Region, 2008
- Figure: Worldwide Web Analytics Software Applications Revenue, 2005-2013: Comparison of December 2008 and July 2009 Forecasts

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