Time to Market Grows in Importance

Market Focus

Publication Date	March 2007
Publisher	Datamonitor
Product Type	Brief
Pages	10
ISBN Number	not applicable
Product Code	DAT04626

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Summary

Introduction

The manufacturing industry is facing increasing regulatory pressure and stiff competition. Developing new products has become even more critical than in the past as time to market has a greater impact on a company's success. Streamlining product development processes is now becoming a major priority for manufacturers looking to improve their market share.

Scope

Looks at the market pressures being faced by manufacturers as they try to drive revenue growth.
Considers the changing landscape within the manufacturing industry and the effect it is having on product development.

Highlights

While modern economies have been based on the underlying tenants of a laissez-faire market, in reality, governments are playing an increasingly noticeable role. The manufacturing industry has felt the force of regulations perhaps more than any other vertical as it has played such a large role in the global economy for some time.

Reasons to Purchase

Understand how shortening customer demand cycles are affecting manufacturing companies.
Assess the impact increased regulation is having on product development.

Content

Datamonitor View
Catalyst
Summary
Methodology
- ANALYSIS
- Customer demand cycles shorten as buyers become more aware - and demanding
- Buyers are becoming more aware leading to greater competition in the manufacturing industry
- Manufacturers are seeing customer demand cycles shorten
- Innovate, innovate, innovate - the catch-cry for modern manufacturers
- Regulatory bodies put manufacturers in their sights
- Regulation is hindering manufacturers' efforts to develop better products faster
- The impact of regulation on manufacturing companies is complex
- The presence of regulation varies by industry and region
- The manufacturing landscape continues to evolve through acquisitions and outsourcing
- Acquisitions can impede product development processes as companies seek to leverage synergies
- Outsourcing provides manufacturers with a pleasant option for improving time to market
Appendix
- Definitions
- Extended methodology
- Further reading
- Ask the analyst
List of Figures
- Figure 1: Manufacturers rate customer satisfaction as their highest priority for 2007
- Figure 2: An example of some of the regulations being faced by manufacturing companies
- Figure 3: Manufacturers feel confident in their ability to react to regulation relatively quickly
- Figure 4: Datamonitor 3D regulation matrix