Competitive Range Analysis: Small Domestic Appliances 2005

This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in small domestic appliances. It allows you to see a retailer's offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.

Scope

• Verdict's specialist in-store auditing team, FieldForce, have carried out product audits in select product markets, across key competitor groups.
• Information is summarised in an easy to use graphical format, providing sector summary information and product group information.
• Each report provides market data with five year trend, identification & evaluation of key market trend and channels of distribution data.
• There is also detailed analysis of retailer space allocation data and range analysis at product group and sector level.

Highlights

Specialist operators are placing less emphasis upon the small domestic appliance category due to downward price pressure, increased competition and lower margins. As a result, Comet and Currys are the only electricals specialists to feature in our audit, and even then they do not offer the most comprehensive ranges.With 324 and 280 product options respectively, Comet and Currys are closely aligned with department store operator John Lewis. Providing a comprehensive 309 options, John Lewis's brand heritage and home related specialism make it a natural destination for many electricals shoppers, whether purchasing white or brown goods.

Reasons to Purchase

• Benchmark range and offer - enabling you to manage a compelling range offer, and to analyse your ranges alongside those of your competitors.
• Identify key price points, entry level offers and range coverage to find gaps in the market and target areas of growth potential.
• Plan future seasons' ranging, anticipating market trends.