Household Appliances

Publication Date	September 2008
Publisher	Global Industry Analysts
Product Type	Report
Pages	169
ISBN Number	not applicable
Product Code	GIA01176

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Summary

The global outlook series on Household Appliances provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird's eye view of the structure of the global household appliances industry, providing an easy guide to What, Why, When, How, Where, and Who of an industry. The report also provides a rudimentary insight into major product markets, definitions, and classification, in addition to fast facts about the ongoing consolidation among retailers, the intensifying competition brought about by the ingress of new entrants, new opportunities in Asia, the impact of technology, changing consumer preferences and other noteworthy trends/issues. Also included is a compilation of all recent mergers, acquisitions, and strategic corporate developments. In addition to the global market scenario, a regional level of discussion designed to provide a prelude to prevalent market scenarios in major countries, culminate in building a macro-level perception of the industry in its totality. Regional markets briefly abstracted include the US, Mexico, Japan, Europe, Germany, Italy, UK, Asia, China, India, Indonesia, South Korea, Taiwan, Thailand, Argentina, Brazil, Chile, and Dominican Republic. The report also includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 911 companies worldwide.

Content

1.Overview
- Product Classification
- Current Situation
- Outlook
- Production Statistics
- Vacuum Cleaners Lead Appliance Production
- Europe, USA and Asia-Pacific Dominate Production Levels
- Demand Variables
- Consolidation Among Major Retailers
- Positive and Negative Factors
- New Entrants Intensify Competition in the Global Market
- US and European Markets Flourish by Replacement Demands
- US and European Appliance Markets: A Comparison
- Eastern Europe and Russia Witness Mixed Growth
- Asian Players Pose Threat to Western Majors
- Asia - The Region of Dynamic Local Markets
- Factors Triggering Growth
- Replacement Sales
- Housing Starts
- Saturation Levels
- State of Economy
- Specific Product Demand
- Impact of Technology on Home Appliances
- Major Trends
- Trade Policies Affect Household Appliances Export Market
- Designer Appliances on Demand
- Consumption Boosts Demand
- Changing Definition of a Home
- A Shift Towards Easy-Operable Appliances
- Ergonomical Yet Trendy
- Innovation - Name of the Game
- Appliance Manufacturers - Spreading Wings Globally
- Manufacturers' Changing Priorities: The Inevitable Factor
- Consumer Preferences Rule the Industry
- Preference for Premium-Priced Products
- Usage Habits
- Demand for Larger Capacity Water Heaters
- Safety: Top Priority
- Consumers Prefer Colorful Appliances
- Light Weight and Practical Cleaners - The Growth Components
- Trendy Appliances in Vogue
- Minimal Effort Combined with Improved Performance
- Houseware Market - Plagued by Problems
- Plastics Replace Metals in Appliances
- Quest for Silence
- Manufacturers Strive to Minimize Energy Consumption
2.Product Overview
- Product Definition
- Product Classification
- Dishwashers
- Built-in Dishwashers
- Booster Heater
- Wash Cycles
- Filtering System
- Internal Food Disposer
- Rinse Aid Dispenser
- Sound Dampening
- Food Waste Disposers
- Microwave Ovens
- Microwaving: Prevents Leaching of Vitamins
- Microwaving: Does Not Pose Risk of Radiation
- Uneven Heating Leads to Survival of Microorganisms
- Microwave Cooks Frozen Food Safely
- Washers
- Horizontal-Axis Washing Machines - Gaining Popularity
- Coffee Makers
- Mixers
- Electric Irons
3.Mergers and Acquisitions
4.Strategic Corporate Developments
5.Product Launches
6.A North American Perspective
- 6a.United States
  - Appliance Market - Large and Homogeneous
  - Innovations Bailout Sinking Industry
  - Market Witness Shift in Production Operations
  - Saturated Market Leaves Minimal Scope for Growth
  - Replacement Demand - Contributes a Major Part to Overall Sales
  - Increasing Market for Small Kitchen Appliances
  - Appliance Market - Stricken by Government Regulations
  - Demand for Energy Star Products on the Rise
  - Leading Players
  - Entry Barriers
  - Competitive Scenario
  - Outlook
- 6b.Mexico
  - Market Scenario
7.A Japanese Market Perspective
- Market Profile
- Demanding Consumers Income Drive Growth
- Favorable Brand Image of Japanese Products
- Design of Products According to Lifestyle
- Convenience and Time Saving Gadgets
- Economic Expansion Spurs Demand for Appliances
- Average Price in Japan Higher than Overseas Market
- Japanese Manufacturers Reel Under Intense Competition
8.A European Perspective
- West European Household Appliances Market Experiencing Rough Phase
- East European Markets Record Rise in Demand
- Low Margins to Manufacturers
- Saturation Levels High for Several Products
- Shifting Preferences of Customers
- Leading Players
- Consolidation Among European Manufacturers
- 8a.Germany
  - Under Expansion and Restructuring Mode
  - Imports Affect Local Market
  - High Degree of Saturation Subdues Sales
  - Major Players
  - Market Conditions
  - Buying Decisions
  - Small Appliances Market
- 8b.Italy
  - Overview
  - Competitive Scenario
- 8c.United Kingdom
  - Overview
  - Small Household Appliances Market
  - Market Moves Towards Consolidation
- 8d.Rest of Europe
  - Czech Republic
  - Denmark
  - Poland
  - Sweden
  - The Netherlands
  - Growth Factors
  - Consumer's Preferences
  - Dynamics of Distribution
9.An Asian Perspective
- Asian Appliance Market - Dominated by a Few Large Players
- Economic Trends and the Impact
- Foreign Firms Make a Beeline for the Asian Market
- Asian Appliance Industry - An Emerging Industry
- Appliances Industry in Major Regions of Asia
- 9a.China
  - The Rising Presence of the Dragon
  - Appliance Industry Evolves into an Independent Industrial System
  - The Global Manufacturing Hub
  - New Directives Fail to Affect Exports
  - Small Appliances Post Sturdy Gains
  - Air Conditioning Market Displays Slow Growth
  - Increase in Exports of Cooktops and Ovens
  - Overcapacity - A Burden on Profitability
  - Low Profitability Leads to Consolidation
  - Foreign Firms Reduce Prices to Gain Competitive Edge
  - Top Appliance Consumer in the Asian Market
  - Varying Preferences
  - Entry of Global Majors
  - Government Policies Pave Way for Foreign Investment
  - Appliance Makers Adopt Restructuring and Diversification
  - Manufacturers Undertake New Ventures
  - Factors Driving Growth in the Appliance Market
  - Increasing Personal Incomes
  - Trendy and Sophisticated Products
  - Improvement in Standard of Living
  - Changing Attitudes of Customers
  - Replacement Demand
  - Energy Efficient Appliances
  - Market Trends
  - Distribution Structure
  - Chain Stores
  - International Presence
  - Outlook
- 9b.India
  - Overview
  - South India Represents a Significant Market
  - Small Appliances - A Competitive Market
  - A Promising Ground for Leading Multinationals
  - Domestic Companies Strive to Keep Pace with Multinationals
  - Domestic Products - Designed to Meet Local Requirements
  - Urban Areas Reflect Huge Market with Potential Demand
- 9c.Indonesia
  - Increasing Imports Pose Threat to Local Producers
  - Imports
  - Distribution
- 9d.Philippines
  - Demographic Trends
  - Growing Preference for Domestic Products in Small Appliances Segment
- 9e.Singapore
  - Household Appliances Market
  - Kitchen Appliances - An Expanding Market
  - Consumer Preferences
  - Competition
  - Distribution Channels
- 9f.South Korea
  - Domestic Production Substitute Imports
  - Regulatory Environment
  - An Emerging Exports Market
  - High Market Penetration of Major Electric Household Appliances
  - USA - The New Export Market
- 9g.Taiwan
  - Consumer Profile
  - Electric Appliances - A Growing Market
  - Imports Grow at a Modest Pace
  - Competition
  - Modes of Marketing
- 9h.Thailand
  - "Neighboring" Rivalry
  - Energy Conservation Programs Encourage Manufacturers to Boost Efficiency
  - Kang Yong Electric - A Major Player
- 9i.Vietnam
  - Market Profile
  - Entry Barriers
  - Prospects
- 10.A Latin American Perspective
- 10a.Argentina
  - Market Overview
  - Household Penetration
- 10b.Brazil
  - Household Penetration
10c.Chile
- Market Overview
- Market Penetration
- Major Players
- 10d.Dominican Republic
  - Consumer Profile
  - Imports
- 10e.Venezuela
- 10f.Rest of Latin America
  - Market Overview
Global Directory
List of Tables
- Table 1: Global Market for Major Electric Household Appliances by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin American Markets Independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 2: Global Major Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Region - USA, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America
- Table 3: Global Market for Major Electric Household Appliances by Product Segment - Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heaters (Electric), Room ACs, and Other Major Electric Household Appliances Independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 4: Global Major Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Product Segment - Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heaters (Electric), Room ACs, and Other Major Electric Household Appliances
- Table 5: Global Market for Small Electric Household Appliances by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin American Markets Independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 6: Global Small Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Region - USA, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America
- Table 7: Global Market for Small Electric Household Appliances by Product Segment - Blenders, Bread Makers, Broilers, Can Openers (Electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous Small Electric Household Appliances Independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 8: Global Small Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Product Segment - Blenders, Bread Makers, Broilers, Can Openers (Electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous Small Electric Household Appliances
- Table 9: Leading Home Appliance Brands in the US (2005): Sales in US$ Billion for Whirlpool, GE Consumer Products, Kenmore (Sears), Maytag, and Electrolux
- Table 10: US Market for Major Electric Household Appliances by Product Segment - Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heaters (Electric), Room ACs, and Others Independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2010
- Table 11: US Major Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Product Segment - Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heaters (Electric), Room ACs, & Others
- Table 12: US Market for Small Electric Household Appliances by Product Segment - Blenders, Bread Makers, Broilers, Can Openers (Electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous Independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 13: US Small Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Product Segment - Blenders, Bread Makers, Broilers, Can Openers (Electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous
- Table 14: Japanese Market for Major Electric Household Appliances by Product Segment -Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heaters (Electric), Room ACs, and Others Independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 15: Japanese Major Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Product Segment - Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heaters (Electric), Room ACs, and Others
- Table 16: Japanese Market for Small Electric Household Appliances by Product Segment -Blenders, Bread Makers, Broilers, Can Openers (Electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous Independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 17: Japanese Small Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Product Segment - Blenders, Bread Makers, Broilers, Can Openers (Electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous
- Table 18: German Market for Major Electric Household Appliances by Product Segment -Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heaters (Electric), Room ACs, and Others Independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 19: German Major Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Product Segment - Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heaters (Electric), Room ACs, and Others
- Table 20: German Market for Small Electric Household Appliances by Product Segment - Blenders, Bread Makers, Broilers, Can Openers (Electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 21: German Small Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Product Segment - Blenders, Bread Makers, Broilers, Can Openers (Electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, & Miscellaneous
- Table 22: Italian Market for Major Electric Household Appliances by Product Segment -Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heaters (Electric), Room ACs, and Others Independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 23: Italian Major Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Product Segment - Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heaters (Electric), Room ACs, and Others
- Table 24: Italian Market for Small Electric Household Appliances by Product Segment - Blenders, Bread Makers, Broilers, Can Openers (Electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous Independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 25: Italian Small Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Product Segment - Blenders, Bread Makers, Broilers, Can Openers (Electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous
- Table 26: UK Market for Major Electric Household Appliances by Product Segment - Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heaters (Electric), Room ACs, and Others Independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 27: UK Major Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Product Segment - Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heaters (Electric), Room ACs, and Others
- Table 28: UK Market for Small Electric Household Appliances by Product Segment - Blenders, Bread Makers, Broilers, Can Openers (Electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous Independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 29: UK Small Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Product Segment - Blenders, Bread Makers, Broilers, Can Openers (Electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous
- Table 30: Chinese market for Major Electric Household Appliances by Product Segment -Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heaters (Electric), Room ACs, and Others Independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 31: Chinese Major Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Product Segment - Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heaters (Electric), Room ACs, and Others
- Table 32: Chinese Market for Small Electric Household Appliances by Product Segment - Blenders, Bread Makers, Broilers, Can Openers (Electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous Independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 33: Chinese Small Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Product Segment - Blenders, Bread Makers, Broilers, Can Openers (Electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous
- Table 34: Indian Market for Major Electric Household Appliances by Product Segment -Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heaters (Electric), Room ACs, and Others Independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 35: Indian Major Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Product Segment - Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heaters (Electric), Room ACs, and Others
- Table 36: Indian Market for Small Electric Household Appliances by Product Segment - Blenders, Bread Makers, Broilers, Can Openers (Electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous Independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 37: Indian Small Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Product Segment - Blenders, Bread Makers, Broilers, Can Openers (Electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous
- Table 38: Brazilian Market for Major Electric Household Appliances by Product Segment -Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heaters (Electric), Room ACs, and Others Independently Analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 39: Brazilian Major Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Product Segment - Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heaters (Electric), Room ACs, and Others
- Table 40: Brazilian Market for Small Electric Household Appliances by Product Segment -Blenders, Bread Makers, Broilers, Can Openers (Electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, and Miscellaneous Independently analyzed with Annual Sales Figures in '000 Units for Years 2003 through 2008
- Table 41: Brazilian Small Electric Household Appliances Market (2004 & 2008): Percentage Breakdown of Unit Sales by Product Segment - Blenders, Bread Makers, Broilers, Can Openers (Electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, & Miscellaneous