Household Appliances (Brown Goods)

Market Report 2008

Publication Date	August 2008
Publisher	Key Note
Product Type	Report
Pages	107
ISBN Number	not applicable
Product Code	KEY00025

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Summary

The UK market for brown goods comprises six sectors: televisions; DVD and video players/recorders; digital, cable and satellite receiving equipment; camcorders; non-portable audio equipment; and portable audio equipment.

Together, retail sales of these products were worth an estimated 5.85bn in 2007. This represents an 8.4% increase on the markets value in 2003.

The televisions sector remains by far the most valuable sector of the market and also showed the largest increase in value in absolute terms between 2003 and 2007. However, digital, cable and satellite receiving equipment was by far the fastest-growing sector in percentage terms over the period.

Sales of televisions have been boosted by the trend towards larger screens, as well as the trend towards digital and high-definition (HD) sets. However, the sectors value growth has been reduced by price erosion. Sales growth in the DVD and video players/recorders sector has been hampered by falling sales of video-cassette recorders and non-recording DVD players, while sales of digital, cable and satellite receiving equipment have been boosted by the impending digital switchover in the UK, together with the growing popularity of Freeview and improvements to content and services.

Camcorder sales have been boosted by the spread of digital technology.

However, falling average prices and the decline of analogue products have caused the sectors value to stagnate. Audio equipment has performed well, with both the portable and non-portable sectors showing sales growth.

MP3 players, in particular, have driven sales of portable audio equipment.

Growth in the UK market for brown goods is expected to slow between 2008 and 2012. The 'credit crunch means that consumers will be less likely to purchase high-ticket items such as televisions. Sales of video-cassette recorders will be negligible by 2012. Sales of camcorders will also decline, as analogue products become obsolete, prices fall and competition is experienced from other products with recording facilities. Continuing sales growth is forecast for digital, cable and satellite receiving equipment and for both portable and non-portable audio equipment.

Content

Executive Summary
1. Market Definition
- Report Coverage
- Market Sectors
  - Televisions
  - Dvd And Video Players/Recorders
  - Digital, Cable And Satellite Receiving Equipment
  - Camcorders
  - Non-Portable Audio Equipment
  - Portable Audio Equipment
- Market Trends
  - The Role Of Home Entertainment
  - The Digital Switchover
  - High-Definition Technology
  - The Growth Of The Internet
- Economic Trends
  - Population
  - Table 1: Uk Resident Population Estimates
  - By Sex (000), Mid-Years 2003-2007
  - Gross Domestic Product
  - Table 2: Uk Gross Domestic Product At Current And
  - Annual Chain-Linked Prices (m), 2003-2007
  - Inflation
  - Table 3: Uk Rate Of Inflation (%), 2003-2007
  - Unemployment
  - Table 4: Actual Number Of Unemployed Persons
  - In The Uk (Million), 2003-2007
  - Household Disposable Income
  - Table 5: Uk Household Disposable Income
  - Per Capita (), 2003-2007
- Market Position
  - The Uk
  - Overseas
2. Market Size
- The Total Market
  - Table 6: The Uk Market For Household Appliances
  - (Brown Goods) By Value (m At Rsp), 2003-2007
  - Figure 1: The Uk Market For Household Appliances
  - (Brown Goods) By Value (%), 2007
- By Market Sector
  - Televisions
  - Table 7: The Uk Market For Televisions
  - By Value (m At Rsp And %), 2003-2007
  - Dvd And Video Players/Recorders
  - Table 8: The Uk Market For Dvd And Video Players/Recorders
  - By Value (m At Rsp And %), 2003-2007
  - Digital, Cable And Satellite Receiving Equipment
  - Table 9: The Uk Market For Digital, Cable And Satellite Receiving Equipment
  - By Value (m At Rsp And %), 2003-2007
  - Camcorders
  - Table 10: The Uk Market For Camcorders
  - By Value (m At Rsp And %), 2003-2007
  - Non-Portable Audio Equipment
  - Table 11: The Uk Market For Non-Portable Audio Equipment
  - By Value (m At Rsp And %), 2003-2007
  - Portable Audio Equipment
  - Table 12: The Uk Market For Portable Audio Equipment
  - By Value (m At Rsp And %), 2003-2007
3. Industry Background
- Recent History
  - The Switch From Analogue To Digital
  - Technological Innovation
- Number Of Companies
  - Table 13: Number Of Uk Vat-Based Enterprises Engaged In The
  - Manufacture Of Radio, Television And Communication Equipment
  - And Apparatus By Turnover Sizeband (000, Number And %), 2007
- Employment
  - Table 14: Number Of Uk Vat-Based Enterprises Engaged In The
  - Manufacture Of Radio, Television And Communication Equipment
  - And Apparatus By Employment Sizeband (Number And %), 2007
- Distribution
  - How Robust Is The Market?
- Legislation
- Key Trade Associations
  - British Audio-Visual Dealers Association
  - British Federation Of Audio
  - Digital Radio Development Bureau
  - Digital Tv Group
  - Institution Of Engineering And Technology
  - Intellect
  - Recycling Electrical Producers Industry Consortium
4. Competitor Analysis
- The Marketplace
- Leading Manufacturers
  - Table 15: Selected Leading Manufacturers In The Uk Market
  - For Household Appliances (Brown Goods) By Turnover
  - And Pre-Tax Profit (000), 2006 And 2007
  - Hitachi Europe Ltd
  - Jvc Manufacturing Uk Ltd
  - Lg Electronics Uk Ltd
  - Pace Plc
  - Panasonic Uk Ltd
  - Philips Electronics Uk Ltd
  - Pioneer Gb Ltd
  - Samsung Electronics (Uk) Ltd
  - Sharp Electronics (Uk) Ltd
  - Sony United Kingdom Ltd
- Leading Retailers
  - Dsg International Plc
- Kesa Electricals Plc
- Outside Suppliers
  - Chemicals
  - Electrical And Electronic Components
- Marketing Activity
  - Main Media Advertising Expenditure
  - Entertainment And Media Companies
  - Table 16: Main Media Advertising Expenditure By Entertainment And
  - Media Companies (000), Years Ending March 2007 And 2008
  - Brown Goods
  - Table 17: Main Media Advertising Expenditure On Brown Goods
  - By Sector (000), Years Ending March 2007 And 2008
  - Television Sets And Satellite Systems
  - Table 18: Main Media Advertising Expenditure On Television Sets And
  - Satellite Systems By Company (000), Years Ending March 2007 And 2008
  - Recent Advertising Campaigns
  - Apple
  - Bose
  - John Lewis
  - Lg
  - Panasonic
  - Philips
  - Samsung
  - Sky
  - Sony
  - Toshiba
  - Other Promotional Activity
  - Trade Exhibitions
  - Cebit
  - Consumer Electronics Show
  - Electronicasamericas
  - Ifa
  - Stuff Live
5. Strengths, Weaknesses, Opportunities And Threats
- Strengths
- Weaknesses
- Opportunities
- Threats
6. Buying Behaviour
- Televisions
  - Penetration Of Ownership
  - Number Of Sets Owned
  - Table 19: Number Of Television Sets Owned
  - (% Of Households), 2007
  - Replacement Rates
  - Table 20: When Consumers Bought Their Main Television Set
  - (% Of Adults), 2007
  - Size Of Television Screen Owned
  - Table 21: Size Of Television Screen Owned Main Set And
  - Second Set (% Of Adults), 2007
  - Type Of Television Owned
  - Table 22: Type Of Television Screen Owned Main Set And
  - Second Set (% Of Adults), 2007
  - Where Televisions Are Viewed
  - Table 23: Location Of Televisions In The House Main Set,
  - Second Set And Third Set (% Of Adults), 2007
  - Cost Of Television Set
  - Table 24: Cost Of Television Sets Purchased In The Last 12 Months
  - Main Set And Second Set (% Of Adults), 2007
- Dvd Players And Recorders
  - Table 25: Ownership And Purchasing Of Dvd Players
  - And Dvd Recorders (% Of Adults), 2007
- Digital, Cable And Satellite Television
  - Table 26: Households With Digital, Cable Or Satellite Television
  - On Their Main Set (Number And %), Fourth Quarter 2006 And 2007
- Camcorders
  - Table 27: Ownership And Purchasing Of Camcorders
  - (% Of Adults), 2007
  - Non-Portable Audio Equipment
  - Table 28: Ownership And Purchasing Of Non-Portable
  - Audio Equipment (% Of Adults), 2007
- Portable Audio Equipment
  - Table 29: Ownership And Purchasing Of Portable
  - Audio Equipment (% Of Adults), 2007
7. Current Issues
- Corporate Activity
  - Awards
- Important Changes In The Marketplace
  - The Digital Switchover
  - High-Definition Television
  - Freesat
  - High-Definition Dvd Format Wars
8. The Global Market
- The Us Market
- The Global Market
  - Table 30: The Worlds Leading Exporters And Importers Of Integrated Circuits
  - And Electrical Components By Value ($Bn), 2006
- Selected Global Competitors
  - Hitachi Ltd
  - Matsushita Electrical Industrial Company Ltd
  - Pioneer Corporation
  - Royal Philips Electronics
  - Samsung Electronics Company
  - Sharp Corporation
  - Sony Corporation
9. Forecasts
- Introduction
  - Population
  - Table 31: Forecast Uk Resident Population
  - By Sex (000), Mid-Years 2008-2012
  - Gross Domestic Product
  - Table 32: Forecast Growth In Uk Gross Domestic Product
  - In Real Terms (%), 2008-2012
  - Inflation
  - Table 33: Forecast Uk Rate Of Inflation (%), 2008-2012
  - Unemployment
  - Table 34: Forecast Actual Number Of Unemployed Persons
  - In The Uk (Million), 2008-2012
  - Forecasts 2008 To 2012
  - Table 35: The Forecast Uk Market For Household Appliances
  - (Brown Goods) By Value (m At Rsp), 2008-2012
- Market Growth
  - Figure 2: The Uk Market For Household Appliances
  - (Brown Goods) By Value (m At Rsp), 2003-2012
- Future Trends
10. Company Profiles
- Hitachi Europe Ltd
- Jvc Manufacturing Uk Ltd
- Lg Electronics Uk Ltd
- Pace Plc
- Panasonic Uk Ltd
- Philips Electronics Uk Ltd
- Pioneer Gb Ltd
- Samsung Electronics (Uk) Ltd
- Sharp Electronics (Uk) Ltd
- Sony United Kingdom Ltd
11. Further Sources
- Associations
- General Sources
- Government Sources
- Other Sources
- Bisnode Sources
- Understanding Tgi Data
- Number, Profile, Penetration
- Social Grade
- Standard Region
- Key Note Research
- The Key Note Range Of Reports