Household Appliances (White Goods)

Market Report 2008

Publication Date	September 2008
Publisher	Key Note
Product Type	Report
Pages	108
ISBN Number	not applicable
Product Code	KEY00037

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Summary

In this Key Note Market Report, the UK household appliances (white goods) market consists of three sectors: home laundry appliances and dishwashers; cooking appliances; and cooling appliances. The total UK retail market for white goods was valued at 3.33bn in 2007, representing a 2.9% increase on 2003.

Electric and gas cookers comprise the most valuable subsector, accounting for 30.1% of the total market value in 2007, with the second-largest subsector being that of washing machines, including washer-dryers. Although the refrigerators subsector does not account for a significantly large share of the total white goods market, it is the fastest-growing subsector, increasing by 32.1% in value between 2003 and 2007.

Sales of washing machines, including washer-dryers, have been inhibited by high penetration levels and the credit crunch, as opposed to sales of tumble dryers, which have performed better owing to the fact that there is scope for penetration levels to rise. Dishwasher sales have been boosted by a change in consumer perception, which has moved away from considering these appliances to be a luxury non-essential item. The growing popularity of chilled foods and large larder-style refrigerators has driven sales of refrigerators; however, the popularity of combined fridge-freezers has cannibalised sales of freezers. Mounting interest in cooking has encouraged consumers to buy premium cookers, while price competition within the market has resulted in a fall in the value sales of microwave ovens.

Between 2008 and 2012, the tumble dryer subsector is forecast to show the strongest growth, with value sales driven by rising penetration levels and consumers trading up to premium appliances with large capacities and sensors that detect when clothes are dry. In comparison, value sales of microwave ovens are projected to continue to fall as the average price per appliance drops further. Overall, sales of white goods are expected to continue to grow over the forecast period.

Content

Executive Summary
1. Market Definition
- Report Coverage
- Market Sectors
  - Home Laundry Appliances And Dishwashers
  - Cooking Appliances
  - Cooling Appliances
- Market Trends
  - Technological Innovation
  - The Housing Market
  - Table 1: Number Of Property Transactions
  - In Great Britain (000), 2002-2007
  - Average Size Of Households
  - Table 2: Number Of Households In Great Britain By Size
  - (%, Million And Number), 1971, 1981, 1991, 2001 And 2007
- Economic Trends
  - Gross Domestic Product
  - Table 3: Uk Gross Domestic Product At Current Prices
  - And Annual Chain-Linked Prices (m), 2003-2007
  - Inflation
  - Table 4: Uk Rate Of Inflation (%), 2003-2007
  - Unemployment
  - Table 5: Actual Number Of Unemployed Persons
  - In The Uk (Million), 2003-2007
  - Household Disposable Income
  - Table 6: Uk Household Disposable Income Per Capita (), 2003-2007
  - Consumer Borrowing
  - Table 7: Number Of Uk Transactions On Credit And
  - Charge Cards (Billion), 1997, 2002 And 2007
  - Population
  - Table 8: Uk Resident Population Estimates By Sex (000), Mid-Years 2003-2007
- Market Position
  - The Uk
  - Table 9: Uk Household Expenditure On Household Appliances
  - By Value At Current Prices (m At Rsp), 2003-2007
  - Overseas
2. Market Size
- The Total Market
  - Table 10: The Uk Household Appliances (White Goods) Market
  - By Sector By Value At Current Prices (m At Rsp And %), 2003-2007
  - Figure 1: The Uk Household Appliances (White Goods) Market
  - By Sector By Value At Current Prices (m At Rsp), 2003-2007
  - Table 11: The Uk Household Appliances (White Goods) Market
  - By Subsector By Value At Current Prices (m At Rsp And %), 2003-2007
  - Figure 2: The Uk Household Appliances (White Goods) Market
  - By Subsector By Value At Current Prices (%), 2007
- By Market Sector
  - Home Laundry Appliances And Dishwashers
  - Table 12: The Uk Home Laundry Appliances And Dishwashers Sector
  - By Subsector By Value At Current Prices (m At Rsp And %), 2003-2007
  - Washing Machines (Including Washer-Dryers)
  - Table 13: The Uk Washing Machines Subsector By Value
  - At Current Prices (m At Rsp And %), 2003-2007
  - Dishwashers
  - Table 14: The Uk Dishwashers Subsector By Value
  - At Current Prices (m At Rsp And %), 2003-2007
  - Tumble Dryers
  - Table 15: The Uk Tumble Dryers Subsector By Value
  - At Current Prices (m At Rsp And %), 2003-2007
  - Cooking Appliances
  - Table 16: The Uk Cooking Appliances Sector By Subsector
  - By Value At Current Prices (m At Rsp And %), 2003-2007
  - Electric And Gas Cookers
  - Table 17: The Uk Electric And Gas Cookers Subsector By Value
  - At Current Prices (m At Rsp And %), 2003-2007
  - Microwave Ovens
  - Table 18: The Uk Microwave Ovens Subsector By Value
  - At Current Prices (m At Rsp And %), 2003-2007
  - Cooling Appliances
  - Table 19: The Uk Cooling Appliances Sector By Subsector
  - By Value At Current Prices (m At Rsp And %), 2003-2007
  - Fridge-Freezers
  - Table 20: The Uk Fridge-Freezers Subsector By Value
  - At Current Prices (m At Rsp And %), 2003-2007
  - Refrigerators
  - Table 21: The Uk Refrigerators Subsector By Value
  - At Current Prices (m At Rsp And %), 2003-2007
  - Freezers
  - Table 22: The Uk Freezers Subsector By Value
  - At Current Prices (m At Rsp And %), 2003-2007
- Overseas Trade
  - Table 23: Uk Trade Imports And Exports Of Household
  - Electrical Goods By Value (000), 2007
  - Europe
  - Table 24: Retail Trade Index For Household Goods In Europe, December 2007
3. Industry Background
- Recent History
  - Role Of The Home
  - Big Versus Small
  - Energy
  - Importance Of Brands
  - Smart Technology
- Number Of Companies
  - Table 25: Number Of Uk Vat-Based Enterprises Engaged In The Manufacture
  - Of Domestic Electrical Appliances By Turnover Sizeband (Number And %), 2007
- Employment
  - Table 26: Number Of Uk Vat-Based Enterprises Engaged In The Manufacture
  - Of Domestic Electrical Appliances By Employment Sizeband (Number And %), 2007
- Distribution
  - Home Laundry Appliances And Dishwashers
  - Cooking Appliances
  - Cooling Appliances
  - How Robust Is The Market?
- Legislation
- Key Trade Associations
  - The Association Of Manufacturers Of Domestic Appliances
  - The British Refrigeration Association
  - The Microwave Technologies Association
4. Competitor Analysis
- The Marketplace
- Market Leaders
  - Table 27: Selected Leading Manufacturers Of Household Appliances
  - (White Goods) By Turnover (000), 2006/2007
- Manufacturers
  - Beko Plc
  - Bsh Home Appliances Ltd
  - Electrolux Plc
  - Glen Dimplex Home Appliances Ltd
  - Hoover Ltd
  - Indesit Company Uk Ltd
  - Panasonic Manufacturing Uk Ltd
  - Whirlpool (Uk) Ltd
- Retailers
  - Dsg International Plc
- Kesa Electricals Plc
- Outside Suppliers
  - Components
  - Recycling
- Marketing Activity
  - Main Media Advertising Expenditure
  - Table 28: Main Media Advertising Expenditure On Large Household Appliances
  - (000), Years Ending March 2005-2008
  - Home Laundry Appliances And Dishwashers
  - Washing Machines And Tumble Dryers
  - Table 29: Main Media Advertising Expenditure On Washing Machines
  - And Tumble Dryers (000), Year Ending March 2008
  - Dishwashers
  - Table 30: Main Media Advertising Expenditure
  - On Dishwashers (000), Year Ending March 2008
  - Cooking Appliances
  - Table 31: Main Media Advertising Expenditure On
  - Cooking Appliances (000), Year Ending March 2008
  - Cooling Appliances
  - Table 32: Main Media Advertising Expenditure On Refrigerators
  - And Freezers (000), Year Ending March 2008
  - Current Advertising
  - Beko
  - Bsh
  - Electrolux
  - Glen Dimplex
  - Indesit
  - Other Marketing Activities
  - Sponsorship
  - Exhibitions
5. Strengths, Weaknesses, Opportunities And Threats
- Strengths
- Weaknesses
- Opportunities
- Threats
6. Buying Behaviour
- Consumer Penetration
  - Home Laundry Appliances And Dishwashers
  - Table 33: Penetration Of Home Laundry Appliances And Dishwashers
  - By Sex, Age And Social Grade (% Of Adults), 2007
  - Cooking Appliances
  - Table 34: Penetration Of Cooking Appliances By Sex,
  - Age And Social Grade (% Of Adults), 2007
  - Cooling Appliances
  - Table 35: Penetration Of Cooling Appliances By Sex,
  - Age And Social Grade (% Of Adults), 2007
- Purchasing Patterns
  - Table 36: Purchasing Levels Of White Goods Bought
  - In The Last 12 Months (% Of Adults), 2007
- Expenditure
  - Table 37: Total Expenditure On White Goods In The
  - Last 12 Months (% Of Adults), 2007
7. Current Issues
- Corporate Activity
  - Electrolux
  - Indesit
  - Panasonic
  - Whirlpool
- New Products
  - Beko
  - Electrolux
  - Glen Dimplex
  - Hoover
  - Indesit
  - Whirlpool
  - Awards
  - Indesit Moon
  - Other Awards
- Important Changes In The Marketplace
  - Energy Efficiency
8. The Global Market
- The Us
- The World
  - Table 38: Key Economic Indicators For The Emerging
  - Bric Economies (000, $M And %), 2006
- Selected Principal Global Competitors
  - Bosch & Siemens Hausgerte Gmbh
  - Candy Spa
  - Electrolux Ab
  - General Electric Company
  - Indesit Company
  - Whirlpool Corporation
9. Forecasts
- Introduction
  - The Economy
  - Population
  - Table 39: Forecast Uk Resident Population Estimates
  - By Sex (000), Mid-Years 2008-2012
  - Gross Domestic Product
  - Table 40: Forecast Uk Growth In Gross Domestic Product
  - In Real Terms (%), 2008-2012
  - Inflation
  - Table 41: Forecast Uk Rate Of Inflation (%), 2008-2012
  - Unemployment
  - Table 42: Forecast Actual Number Of Unemployed Persons
  - In The Uk (Million), 2008-2012
  - Forecasts 2008 To 2012
  - Table 43: The Forecast Uk Household Appliances (White Goods) Market
  - By Sector By Value At Current Prices (m At Rsp), 2008-2012
  - Figure 3: The Forecast Uk Household Appliances (White Goods) Market
  - By Sector By Value At Current Prices (m At Rsp), 2008-2012
  - Table 44: The Forecast Uk Household Appliances (White Goods) Market
  - By Subsector By Value At Current Prices (m At Rsp), 2008-2012
- Market Growth
  - Figure 4: Growth In The Total Uk Household Appliances (White Goods) Market
  - By Value At Current Prices (m At Rsp), 2003-2012
- Future Trends
10. Company Profiles
- Beko Plc
- Bsh Home Appliances Ltd
- Electrolux Plc
- Glen Dimplex Home Appliances Ltd
- Hoover Ltd
- Indesit Company Uk Ltd
- Panasonic Manufacturing Uk Ltd
- Whirlpool (Uk) Ltd
11. Further Sources
- Associations
- General Sources
- Government Publications
- Other Sources
- Bisnode Sources
- Understanding Tgi Data
- Number, Profile, Penetration
- Social Grade
- Standard Region
- Key Note Research
- The Key Note Range Of Reports