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Large Cooking Appliances in Greece

  • Publication Date:February 2013
  • Publisher:Euromonitor
  • Product Type: Report
  • Pages:52
  • ISBN:375980

Large Cooking Appliances in Greece

The steep economic recession and the dive of new construction are the two key factors behind the significant losses suffered by large cooking appliances, which saw volume and value sales squeezed by 21% and 25%, respectively, in 2012. With unemployment reaching 22%, wage and pensions slashed and new, higher taxes imposed, Greek consumers simply could not afford the acquisition of large cooking appliances, unless it was absolutely necessary. With 96% of Greeks already owning a cooker that has an...

Euromonitor International's Large Cooking Appliances in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Built-in Hobs, Built-in Large Cooking Appliances, Cooker Hoods, Cookers, Freestanding Large Cooking Appliances, Ovens, Range Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Large Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


LARGE COOKING APPLIANCES IN GREECE
Euromonitor International
February 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Large Cooking Appliances by Category: Volume 2007-2012
Table 2 Sales of Large Cooking Appliances by Category: Value 2007-2012
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2007-2012
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2007-2012
Table 5 Sales of Built-in Hobs by Format: % Breakdown 2007-2012
Table 6 Sales of Ovens by Format: % Breakdown 2007-2012
Table 7 Sales of Cookers by Format: % Breakdown 2007-2012
Table 8 Company Shares of Large Cooking Appliances 2008-2012
Table 9 Brand Shares of Large Cooking Appliances 2009-2012
Table 10 Company Shares of Built-in Hobs 2008-2012
Table 11 Company Shares of Ovens 2008-2012
Table 12 Company Shares of Cooker Hoods 2008-2012
Table 13 Company Shares of Built-in Cooker Hoods 2008-2012
Table 14 Company Shares of Freestanding Cooker Hoods 2008-2012
Table 15 Company Shares of Cookers 2008-2012
Table 16 Forecast Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 17 Forecast Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 18 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 19 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Bsh Ikiakes Siskeves Abe in Consumer Appliances (greece)
Strategic Direction
Summary 1 BSH Ikiakes Siskeves Abe: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 BSH Ikiakes Siskeves Abe: Competitive Position 2012
Fourlis Trade SA in Consumer Appliances (greece)
Strategic Direction
Summary 3 Fourlis Trade SA: Key Facts
Summary 4 Fourlis Trade SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Fourlis Trade SA: Competitive Position 2012
Executive Summary
Recession and Shrinking Disposable Incomes Drain the Market
Small Appliances Fare Better Than Major, Free-standing Better Than Built-in
Consumers Opt for the Lowest Price, But Will Not Give Up on Brand Name and Trust
and Yet, Recession Favours Some Categories
Market Consolidation and Intense Price Wars
Key Trends and Developments
the Recession Leads To Unprecedented Changes in Consumer Behaviour
Consolidation and Numerous Shut Downs for Retailers Amidst Crisis
Entry-level Appliances Increase Their Penetration
Small Appliances Hold Much Better Than Large Ones
New EU Energy Label in Effect, Changes for Air Conditioners Expected
Market Indicators
Table 20 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
Table 21 Replacement Cycles of Consumer Appliances by Category 2007-2012
Market Data
Table 22 Sales of Consumer Appliances by Category: Volume 2007-2012
Table 23 Sales of Consumer Appliances by Category: Value 2007-2012
Table 24 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
Table 25 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
Table 26 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
Table 27 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
Table 28 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 29 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
Table 30 Sales of Small Appliances by Category: Volume 2007-2012
Table 31 Sales of Small Appliances by Category: Value 2007-2012
Table 32 Sales of Small Appliances by Category: % Volume Growth 2007-2012
Table 33 Sales of Small Appliances by Category: % Value Growth 2007-2012
Table 34 Company Shares of Major Appliances 2008-2012
Table 35 Brand Shares of Major Appliances 2009-2012
Table 36 Company Shares of Small Appliances 2008-2012
Table 37 Brand Shares of Small Appliances 2009-2012
Table 38 Major Appliances by Distribution Format: % Breakdown 2007-2012
Table 39 Small Appliances by Distribution Format: % Breakdown 2007-2012
Table 40 Forecast Sales of Consumer Appliances by Category: Volume 2012-2017
Table 41 Forecast Sales of Consumer Appliances by Category: Value 2012-2017
Table 42 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 43 Forecast Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 44 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2012-2017
Table 45 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2012-2017
Table 46 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 47 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2012-2017
Table 48 Forecast Sales of Small Appliances by Category: Volume 2012-2017
Table 49 Forecast Sales of Small Appliances by Category: Value 2012-2017
Table 50 Forecast Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 51 Forecast Sales of Small Appliances by Category: % Value Growth 2012-2017
Definitions
Summary 6 Research Sources












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