Microwaves in Brazil
Market Research Report

Microwaves in Brazil Market Research Report

Microwaves continued to see double-digit growth in 2011, due to low household penetration (37%) and the growing demand for convenient products to prepare or heat meals. The growing number of households with single people, which increased by 13% over the review period, also attracted the attention of manufacturers, which introduced microwaves with smaller capacity (17 and 18 litres) to cater for this niche. Whirlpool, LG Electronics de São Paulo and Electrolux do Brasil were the companies which...

Euromonitor International's Microwaves in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Automatic Tumble Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Dishwashers, Built-in Hobs, Built-in Home Laundry Appliances, Built-in Large Cooking Appliances, Built-in Microwaves, Built-in Refrigeration Appliances, Cooker Hoods, Cookers, Electric Wine Coolers/Chillers, Freestanding Dishwashers, Freestanding Home Laundry Appliances, Freestanding Large Cooking Appliances, Freestanding Microwaves, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges, Other Home Laundry Appliances, Ovens, Range Cookers, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Microwaves market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

• Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • Executive Summary
  • the Brazilian Government Announces A New Incentive in 2011
  • Lg and Samsung Announce the Opening of New Units in Brazil
  • Consumers Are Increasingly Interested in Value-added Products
  • Internet Retailing Continues To Show Robust Growth
  • Slower Growth in Consumer Appliances
  • Key Trends and Developments
  • Brazilian Government Adopts New Incentive To Promote Consumer Appliances
  • Internet Retailers Face Problems in Meeting Increasing Consumer Demand
  • Lg and Samsung Announce the Opening of New Facilities in Brazil
  • Growing Investment in Added-value Products
  • Market Indicators
  • Market Data
  • Definitions
  • Sources
• Summary 1 Research Sources
• List of Tables
  • Table 1 Sales of Microwaves by Category: Volume 2006-2011
  • Table 2 Sales of Microwaves by Category: Value 2006-2011
  • Table 3 Sales of Microwaves by Category: % Volume Growth 2006-2011
  • Table 4 Sales of Microwaves by Category: % Value Growth 2006-2011
  • Table 5 Sales of Microwaves by Type 2009-2011
  • Table 6 Company Shares of Microwaves 2007-2011
  • Table 7 Brand Shares of Microwaves 2008-2011
  • Table 8 Microwaves by Distribution Format: % Analysis 2006-2011
  • Table 9 Forecast Sales of Microwaves by Category: Volume 2011-2016
  • Table 10 Forecast Sales of Microwaves by Category: Value 2011-2016
  • Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2011-2016
  • Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2011-2016
  • Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011
  • Table 14 Replacement Cycles of Consumer Appliances by Category 2007-2011
  • Table 15 Sales of Consumer Appliances by Category: Volume 2006-2011
  • Table 16 Sales of Consumer Appliances by Category: Value 2006-2011
  • Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
  • Table 18 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
  • Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
  • Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
  • Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011
  • Table 22 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011
  • Table 23 Sales of Small Appliances by Category: Volume 2006-2011
  • Table 24 Sales of Small Appliances by Category: Value 2006-2011
  • Table 25 Sales of Small Appliances by Category: % Volume Growth 2006-2011
  • Table 26 Sales of Small Appliances by Category: % Value Growth 2006-2011
  • Table 27 Company Shares of Major Appliances 2007-2011
  • Table 28 Brand Shares of Major Appliances 2008-2011
  • Table 29 Company Shares of Small Appliances 2007-2011
  • Table 30 Brand Shares of Small Appliances 2008-2011
  • Table 31 Major Appliances by Distribution Format: % Breakdown 2006-2011
  • Table 32 Small Appliances by Distribution Format: % Breakdown 2006-2011
  • Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
  • Table 34 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
  • Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
  • Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016
  • Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
  • Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016
  • Table 40 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016
  • Table 41 Forecast Sales of Small Appliances by Category: Volume 2011-2016
  • Table 42 Forecast Sales of Small Appliances by Category: Value 2011-2016
  • Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
  • Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016