• PDF: Delivered by email within 12 to 24 hours of placing the order (Mon-Fri)
  • PRINT/CD-ROM: Despatched within 2 to 4 working days.

Small Kitchen Appliances in the U.S.

  • Publication Date:December 2006
  • Publisher:SBI
  • Product Type: Report
  • Pages:178

Small Kitchen Appliances in the U.S.

Countries covered: United States

Increasing home sales and growing remodeling activities in the United States had a positive bearing on the market for small kitchen appliances. In addition, innovative U.S.-produced products coupled with lower-priced imports are luring customers to purchase small kitchen appliances. To maintain sales in an extremely competitive market, manufacturers are upgrading their offerings by incorporating new technologies and enhancing the aesthetic appeal of their products.
Small Kitchen Appliances in the U.S. analyzes small kitchen appliances that are used for domestic purposes only in food preparation. All major appliances used in kitchens, for instance, microwave ovens, refrigerators, and stovetops are out of the scope of the report. Moreover, kitchen appliances used in professional kitchens, i.e., in the hotel and restaurant industries, have not been covered in the report.

  • SBI classifies the small kitchen appliances into the two categories:
  • Electrothermal Appliances
  • Electromechanical Appliances

Electrothermal appliances are classified as appliances that produce heat by using electricity as the source of power. The various small kitchen appliances that fall under this category include: coffee makers, espresso makers, toasters, toaster ovens, corn poppers, slow cookers (crock pots), deep fat fryers, rice cookers, egg cookers, steam cookers, bacon fryers, griddles, grills, hot plates, tea makers, electric kettles, panini makers, and pizza makers.

Electromechanical appliances are defined as appliances that generate motion to run parts such as motors and blades by using electricity. The various small kitchen appliances that fall under this category include: blenders, mixers, grinders, shredders, slicers, food processors, ice crushers, juice extractors, food choppers, etc.

In addition to presenting industry statistics, this report identifies key trends affecting the marketplace and profiles major manufacturers and end users.

Scope and Methodology
Data for Small Kitchen Appliances in the U.S. were obtained from government sources, trade associations, publications, business journals, company literature, and investment reports.

Shipment statistics were derived from the U.S. Census Bureau's Current Industrial Reports and estimated and forecasted by SBI. Import and export data were obtained from the U.S. Department of Commerce and the U.S. International Trade Commission.

The market size is defined as the amount of small kitchen appliance products supplied to the total U.S. marketplace, in a particular period. Therefore, market size is determined by supply rather than demand. The U.S. market size for small kitchen appliances was calculated from Department of Commerce statistics by collecting data on domestic plant shipments, adding imports, and extracting exports. As such, the formula for determining the market size for small kitchen appliances will be Production in the U.S. + Balance of Trade [i.e. Shipments + (Imports - Exports)].

Note that the values are in net selling values, i.e., free on board (f.o.b.) from the manufacturing plant, and not the retail / wholesale price sold to the end consumer.

What You'll Get in this Report

Small Kitchen Appliances in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Small Kitchen Appliances in the U.S. offers. The report addresses the following segments:

The Market (including market size and composition, and projected market valuation growth)
Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
End-Users
Marketing Trends
Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report

If your company is already competing in the small kitchen appliance industry, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for small kitchen appliances, as well as projected market demand and trends through 2010.

  • This report will help:
  • Marketing Managers identify market opportunities and develop targeted promotions plans for small kitchen appliances.
  • Research and development professionals stay on top of competitor initiatives and explore demand for small kitchen appliances.
  • Advertising agencies working with clients in the appliance industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Related Reports:

  • Kitchen Appliances: Global Industry Guide
  • Power-driven Hand Tools: State Market Index
  • Electric Housewares And Fans: State Market Index
  • Household Vacuum Cleaners: State Market Index
  • Household Appliances, Misc.: State Market Index
  • Electrical Appliances, Television And Radio: State Market Index
  • Snapshots India Microwave Ovens 2006
  • The World Market for Hoods with Fans Having a Maximum Horizontal Side Up to 120 cms: A 2007 Global Trade Perspective
  • The World Market for Fans and Cooker Hoods with Fans: A 2007 Global Trade Perspective
  • The World Market for Shavers with Self-Contained Electric Motors: A 2007 Global Trade Perspective
  • Chapter 1 Executive Summary
    • Scope of the Report
    • Methodology
    • The Market
    • Figure 1-1 U.S. Supply of Small Kitchen Appliances, 2001-2005 (in billion $)
    • Trade Scenario
    • Figure 1-2 U.S. Supply of Small Kitchen Appliances, by Imports / Exports, 2001-2005 (in million $)
    • Factors Affecting Growth
    • Rising Home Ownership Fuels Sales
    • Remodeling Activity Drives Growth
    • Popularity of Caffeine Beverages Increases Demand for Coffee Makers
    • Convenience Drives Purchase Decisions
    • Market Projections
    • Promising Future for the Small Kitchen Appliance Market
    • Figure 1-3 Projected U.S. Supply of Small Kitchen Appliances, 2001-2005 (in billion $)
    • Trends
    • Consolidation in the Industry
    • Partnerships Enhance Strength
    • Rising Interest in the Kitchen
    • Table 1-1 Kitchen Remodeling Expenditures for Owner Occupied Properties, 2001-2006 (in billion $)
    • Table 1-2 Kitchen Remodeling Expenditures for Rental Properties, 2001-2006 (in billion $)
    • Products Enhancing Functionality in Demand
    • Popularity of Coffee and Tea Makers
    • Competitive Landscape
    • Marketing Dynamics
    • Advertising and Promotion Expenditures
    • Initiatives by Manufacturers
    • Trade Shows
    • End User
    • Reduction in Cooking Affects Purchase of Small Kitchen Appliances
    • 20% of Households Annually Purchase Kitchen Appliances
    • Slow Cookers Show Most Significant Gains in Ownership Rates
    • Teen Households, Hispanics, and Affluent Are Prime Purchasers
    • The Newlyweds Have It
    • Epicureans, Experimenters Also Are Key to Market
    • Small Kitchen Appliances Purchased As Gifts
    • Baby Boomers Spend More on Small Kitchen Appliances
  • Chapter 2 The Market
    • Scope of the Report
    • Methodology
    • Product Classification
    • Electrothermal Appliances
    • Electromechanical Appliances
    • Market Size and Growth
    • Market Remains Stable
    • Figure 2-1 U.S. Supply of Small Kitchen Appliances, 2001-2005 (in billion $)
    • Table 2-1 U.S. Supply of Small Kitchen Appliances, 2001-2005 (in million $)
    • Trade Scenario
    • Figure 2-2 U.S. Supply of Small Kitchen Appliances, by Imports / Exports, 2001-2005 (in million $)
    • Imports
    • Table 2-2 U.S. Imports of Small Kitchen Appliances, by Type, 2001-2005 (in million $)
    • Imports of Electromechanical Appliances
    • Table 2-3 U.S. Imports of Electromechanical Appliances, by Segment, 2001-2005 (in million $)
    • Table 2-4 U.S. Imports of Automatic Drip and Pump Electric Coffee Makers, by Top 10 Countries, 2001-2005
    • Table 2-5 U.S. Imports of Food Blenders, by Top 10 Countries, 2001-2005
    • Table 2-6 U.S. Imports of Electric Food Grinders and Processors, by Top 10 Countries, 2001-2005
    • Table 2-7 U.S. Imports of Electric Food Mixers (except Blenders), by Top 10 Countries, 2001-2005
    • Table 2-8 U.S. Imports of Electric Juice Extractors, by Top 10 Countries, 2001-2005
    • Imports of Electrothermal Appliances
    • Table 2-9 U.S. Imports of Electrothermal Appliances, by Segment, 2001-2005 (in million $)
    • Table 2-10 U.S. Imports of Cooking Apparatuses: Hot Plates, Grillers, Roasters, and Boiling Rings, by Top 10 Countries, 2001-2005
    • Table 2-11 U.S. Imports of Electric Toasters, by Top 10 Countries, 2001-2005
    • Table 2-12 U.S. Imports of Electric Coffee Makers (except Percolator, Automatic Drip, and Pump), by Top 10 Countries, 2001-2005
    • Table 2-13 U.S. Imports of Electric Tea Makers, by Top 10 Countries, 2001-2005
    • Table 2-14 U.S. Imports of Percolator Coffee Makers, by Top 10 Countries, 2001-2005
    • Exports
    • Table 2-15 U.S. Exports of Small Kitchen Appliances, by Category, 2001-2005 (in million $)
    • Exports for Electromechanical Appliances
    • Table 2-16 U.S. Exports of Electromechanical Appliances, by Segment, 2001-2005 (in million $)
    • Table 2-17 U.S. Exports of Coffee or Tea Makers, by Top 10 Countries, 2001-2005
    • Table 2-18 U.S. Exports of Electric Food Grinders and Processors, by Top 10 Countries, 2001-2005
    • Table 2-19 U.S. Exports of Electric Juice Extractors, by Top 10 Countries, 2001-2005
    • Exports of Electrothermal Appliances
    • Table 2-20 U.S. Exports of Electrothermal Appliances, by Segment 2001-2005 (in million $)
    • Table 2-21 U.S. Exports of Cooking Plates, Grillers, Roasters, Boiling Rings, by Top 10 Countries, 2001-2005
    • Table 2-22 U.S. Exports of Electric Toasters, by Top 10 Countries, 2001-2005
    • Factors Affecting Growth
    • Rising Home Ownership Fuels Sales
    • Table 2-23 U.S. Annual Existing Home Sales by Region, 2003-2005
    • Sales of New Houses Remain Steady in 2005
    • Figure 2-3 U.S. New Houses Sold and For Sale, 2004-2005 (in thousands)
    • Figure 2-4 U.S. Quarterly Homeownership Rates, 2004-2006 (in %)
    • A Cooling Residential Real Estate Market
    • Figure 2-5 U.S. New Houses Sold and For Sale, 2006 (in thousands)
    • Remodeling Activity Drives Growth
    • Figure 2-6 U.S. Quarterly Expenditures for Maintenance and Repairs and Improvements, 2004-2006 (in billion $)
    • Popularity of Caffeine Beverages Increases Demand for Coffee Makers
    • Convenience Drives Purchase Decisions
    • Table 2-24 Selected List of New Small Kitchen Appliances
    • Market Projections
    • Promising Future for the Small Kitchen Appliance Market
    • Figure 2-7 Projected U.S. Supply of Small Kitchen Appliances, 2001-2005 (in billion $)
    • Table 2-25 Projected U.S. Supply of Small Kitchen Appliances, 2006-2010 (in million $)
  • Chapter 3 Competitive Profiles
    • Overview
    • Jarden Corporation
    • Overview
    • Table 3-1 Small Kitchen Appliances Brand Portfolio of Jarden Corporation
    • Performance
    • Acquisitions Fuel Sales
    • Consumer Solutions Segment Performs Well
    • Figure 3-1 Annual Revenues of Jarden Corporation, 2001-2005 (in million $)
    • Figure 3-2 Revenues of Jarden Corporation by Share of Business Segment, 2005 (in million $)
    • Company Snapshot
    • Acquisition of AHI
    • Acquisition of THG
    • Jarden Consumer Solutions Segment Restructured
    • New Products - Crock-Pot BBQ Pit
    • Marketing Initiatives
    • NACCO Industries, Inc.
    • Company Type: Public
    • Overview
    • Acquisition of Applica Incorporated
    • Table 3-2 NACCO Industries Small Kitchen Appliances Brand Portfolio
    • Performance
    • Performance of NACCO Housewares Group
    • Performance of Hamilton Beach / Proctor-Silex, Inc.
    • Performance of KCI
    • Figure 3-3 Annual Revenues of the Business Division, NACCO Housewares Group, 2001-2005 (in million $)
    • Figure 3-4 Revenues of NACCO Housewares Group by Share of Subsidiaries, 2005 (%)
    • Company Snapshot
    • Hamilton Supports the 'Go Red for Women' Movement
    • New Products during 2005 and 2006
    • Salton, Inc.
    • Overview
    • Brand Portfolio
    • Table 3-3 Salton Small Kitchen Appliances Brand Portfolio
    • Performance
    • Figure 3-5 Annual Revenues of Salton, Inc., 2001-2005 (in million $)
    • Figure 3-6 Revenues of Salton, Inc. by Region, 2005 (%)
    • Figure 3-7 Revenues of Salton, Inc. by Share of Business Segments, 2005 (%)
    • Company Snapshot
    • New Products
    • Marketing Initiatives
    • Plans to Upgrade Technology
    • De'Longhi S.p.A.
    • Overview
    • Table 3-4 Small Kitchen Appliances Brand Portfolio of De'Longhi S.p.A
    • Performance
    • Figure 3-8 Annual Revenues of De' Longhi S.p.A, 2001-2005 (in billion $)
    • Figure 3-9 Revenues of De'Longhi S.p.A by Region, 2005 (%)
    • Figure 3-10 Revenues of De'Longhi S.p.A by Share of Business Divisions, 2005 (%)
    • Company Snapshot
    • Innovative New Introductions
    • Esclusivo by De'Longhi
    • The Collection-A Line of Stainless Steel and Aluminum Appliances
    • De'longhi Products at Starbucks' Annual Brewing Event
    • Groupe SEB
    • Overview
    • Brand Portfolio
    • Table 3-5 Groupe SEB Small Kitchen Appliances Brand Portfolio
    • Performance
    • Figure 3-11 Annual Revenues of Groupe SEB, 2001-2005 (in billion $)
    • Figure 3-12 Revenues of Groupe SEB, by Region, 2005 (%)
    • Company Snapshot
    • Groupe SEB Acquires Assets of Mirro WearEver
    • New Products
    • Modifications in Avanti Toaster
    • Whirlpool Corporation
    • Overview
    • Table 3-6 Whirlpool Corporation Small Kitchen Appliances Brand Portfolio
    • Performance
    • Figure 3-13 Annual Revenues of Whirlpool Corporation, 2001-2005 (in billion $)
    • Figure 3-14 Revenues of Whirlpool Corporation, by Region, 2005 (%)
    • Figure 3-15 Revenues of Whirlpool Corporation Share by Business Segments, 2005 (%)
    • Company Snapshot
    • Whirlpool Acquires Maytag Corporation
    • Awards and Recognitions
    • Cause Marketing
    • National Presto Industries, Inc.
    • Overview
    • Brand Portfolio
    • Table3-7 National Presto Industries Small Kitchen Appliances Brand Portfolio
    • Performance
    • Figure 3-16 Annual Revenues of National Presto Industries, Inc., 2001-2005 (in million $)
    • Figure 3-17 Revenues of National Presto Industries, Inc. by Share of Business Segments, 2005 (%)
    • Applica Incorporated
    • Overview
    • Acquisition of Applica Incorporated
    • Table 3-8 Applica Incorporated Small Kitchen Appliances Brand Portfolioy
    • Performance
    • Figure 3-18 Annual Revenues of Applica Incorporated, 2001-2005 (in million $)
    • Figure 3-19 Revenues of Applica Incorporated by Share of Businesses, 2005 (in million $)
    • Figure 3-20 Revenues of Applica Incorporated by Region, 2005 (in million $)
    • Company Snapshot
    • CPSC Recalls Black & Decker Products
    • Conair Corporation
    • Overview
    • Table 3-9 Conair Small Kitchen Appliances Brand Portfolio
    • Company Snapshot
    • Cuisinart's Coffeemaker Wins Award for Design
    • Recent Product Introductions
    • Back to Basics Products, Inc.
    • Overview
    • Table 3-10 Back to Basics Products Small Kitchen Appliances Brand Portfolio
    • Company Snapshot
    • New Additions to Disney Collection
    • Blender Solutions
    • Paula Deen Branded Appliances
    • Chris Freytag Endorses Products
    • General Electric
    • Overview
    • Table 3-11 GE Small Kitchen Appliances Brand Portfolio
    • Performance
    • Figure 3-21 Annual Revenues of General Electric, 2001-2005 (in billion $)
    • Figure 3-22 Revenues of General Electric by Share of Business Segment, 2005 (in million $)
    • Figure 3-23 Revenues of General Electric by Region, 2005 (%)
    • Procter & Gamble
    • Overview
    • Braun Partners with Kraft Foods, Inc.
    • Table 3-12 Procter & Gamble Small Kitchen Appliances Brand Portfolio
    • Performance
    • Figure 3-24 Annual Sales of Procter & Gamble, 2001-2006 (in billion $)
    • Figure 3-25 Percentage Share of P&G by Business Segments, 2005 (%)
    • Figure 3-26 Percentage Share of P&G's Sales by Region, 2006 (%)
  • Chapter 4 Trends
    • Consolidation in the Industry
    • Whirlpool Corporation Acquires Maytag
    • Jarden Corporation's Acquisitions
    • Partnerships in the Small Kitchen Appliances Market
    • General Electric and Wal-Mart
    • Emeril Lagasse Teams Up with Groupe SEB
    • Jenn-Air Collaborates with Keurig, Inc.
    • P&G's Unique Collaboration
    • Kitchens Gain Attention
    • Gallup Survey Establishes Importance of Kitchens
    • Kitchen Report by Electrolux
    • Innovative Design Spurs Sales
    • Bodum.'s Attractive Kettles
    • Conair Corporation's Focus on Designs
    • Manufacturers Capitalize on the Kitchen Remodeling Trend
    • Surge in Renovation and Remodeling Activities
    • Figure 4-1 Annual Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2005 (in billion $)
    • Figure 4-2 Quarterly Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2006 (in billion $)
    • Table 4-1 Kitchen Remodeling Expenditures for Owner Occupied Properties, 2001-2006 (in billion $)
    • Table 4-2 Kitchen Remodeling Expenditures for Rental Properties, 2001-2006 (in billion $)
    • AIA's Home Design Trends Survey
    • Aging-in-Place and DIY Drive Remodeling
    • Design and Style Important for Small Kitchen Appliances
    • De'Longhi's Elegant Designs
    • Back to Basics, Inc. Concentrates on the Look
    • Counterforms by Oster
    • Small Kitchen Appliances Become Colorful
    • New Products Aim to Enhance Functionality
    • Drip Coffee Makers
    • Salton, Inc.'s G5 Indoor Grill
    • T-FAL's Ultimate EZ Clean Deep Fryer Is Also Safer
    • Kraft Foods, Inc.'s Tassimo Hot Beverage System
    • Wave-Action Blenders from Hamilton Beach
    • Jura-Capresso's Impressa S7 Avantgarde
    • Mr. Coffee Modified
    • BUNN Upgrades Coffeemakers
    • Adagio Teas Novel Kettles
    • Back to Basics Innovations
    • Oster's User Friendly Introduction
    • Braun's Multiquick Impressions Handblender
    • Numerous Coffee Makers Launched
    • Coffee Gains Popularity
    • Manufacturers Introduce Coffee Makers
    • Selected New Introductions of Coffeemakers
    • Tea Makers Gain Recognition
    • Tea Consumption on the Rise
    • Table 4-3 Value of Tea and Coffee Shipments in the U.S., 2002-2005 (in million $)
    • Slow Cookers All the Rage
  • Chapter 5 Marketing Dynamics
    • Advertising Expenditures and Promotions
    • Major Marketers by Ad Spends
    • P&G - The Most Dynamic Marketer
    • Table 5-1 Major Marketers by Ad Spends, January-December 2005 (in thousand $)
    • Major Brands by Ad Spends
    • Home Caf- The Most Advertised Brand
    • Table 5-2 Major Brands by Ad Spends, January-December 2005 (in thousand $)
    • Table 5-2[cont.] Major Brands by Ad Spends, January-December 2005 (in thousand $)
    • Marketing Initiatives
    • Promotion Efforts by Jarden Corporation
    • Crock-tober Cook-off Competition
    • Mary Engelbreit's Prolific Art on Slow Cookers
    • Sponsorship of Westchester Triathlon
    • Sunbeam Products, Inc. Targets Children
    • Mr. Coffee's Initiatives
    • Oster's Initiatives
    • Conair Corporation's Cuisinart Gains Prominence
    • Martha Stewart's 20 Essential Kitchen Tools
    • Initiatives taken by Cuisinart
    • Cuisinart at IACP
    • T-Fal Teams up with Emeril Lagasse
    • NACCO Industries, Inc. Supports the Go Red for Women Movement
    • De'longhi Products Featured at Starbucks' Annual Brewing Event
    • Back to Basics Ropes Fitness Expert to Endorse Products
    • Whirlpool and the Susan G. Komen Breast Cancer Foundation
    • Tassimo Lures Shoppers
    • Trade Shows
    • International Home and Housewares Show
    • Whirlpool
    • De'Longhi
    • Back to Basics, Inc.
    • Conair Corporation
    • Jarden Corporation
    • Salton, Inc.
    • Kitchen / Bath Industry Show & Conference
    • Gourmet Housewares Show in Las Vegas
    • De'Longhi
    • Jura-Capresso
  • Chapter 6 End User
    • Overview
    • Reduction in Cooking Affects Purchase of Small Kitchen Appliances
    • Americans Cook Less at Home
    • Household Size Affects Frequency of Cooking
    • Figure 6-1 Number of Home-Cooked Meals in U.S. Households, 1993 & 2001 (%)
    • Figure 6-2 Number of Home-Cooked Hot Meals by Type of Household, 2001 (%)
    • Home Remodeling Inspires Purchase of Small Kitchen Appliances
    • Healthy Growth in the Home Improvement Market
    • Americans Undertake Kitchen Remodeling Activities
    • Slow Cookers Show Most Significant Gains in Ownership Rates
    • 20% of Households Annually Purchase Kitchen Appliances
    • Teen Households, Hispanics, and Affluent Are Prime Purchasers
    • Epicureans, Experimenters Also Are Key to Market
    • The Newlyweds Have It
    • Table 6-3 Household Ownership Rates for Electric Small/Countertop Kitchen Appliances: Overall and by Type, 2004-2006 (U.S. households)
    • Table 6-4 Annual Purchasing Rates for Electric Small/Countertop Kitchen Appliances: Overall and by Type, 2004-2006 (U.S. households)
    • Table 6-5 Demographic Overview of Purchasers of Electric Small/Countertop Kitchen Appliances, 2005 (U.S. households)
    • Table 6-6 Purchasing of Electric Small/Countertop Kitchen Appliances: By Psychographic Attitude/Opinion, 2006 (U.S. households)
    • Table 6-7 Purchasing of Electric Small/Countertop Kitchen Appliances: By Life Events Experienced in Last 12 Months, 2006 (U.S. households)
    • Small Kitchen Appliances Purchased As Gifts
    • Baby Boomers Spend More on Small Kitchen Appliances
    • Table 6-8 Consumer Expenditure on Small Appliances and Miscellaneous Housewares by Age, 2004 (in $)
  • Appendix - Addresses of Select Marketers
+44 20 8816 8548

Ask a question about Small Kitchen Appliances in the U.S.

Enter the characters you see in the picture below
Captcha