World Major Household Appliances
Forecasts for 2015 & 2020 in 25 countries
Market Research Report

World Major Household Appliances Forecasts for 2015 & 2020 in 25 countries Market Research Report

World demand to rise 3.6% annually through 2015

World demand for major household appliances (white goods) is forecast to rise 3.6 percent annually through 2015, exceeding 400 million units. The bedrock US market will show strong recovery from recent declines, benefitting from improved macroeconomic factors. Housing starts are expected to recover by 2015, boosting demand as a matter of course. In addition, consumer confidence is expected to rebound, encouraging consumers to trade up to newer and improved equipment. Gains are expected to be more modest in other developed nations.

India to be fastest growing market

India will be the world's fastest growing market, benefitting from rising standards of living, which will spur first-time appliance ownership. Growth in China, the world's largest market, will slow significantly based on growing rates of ownership. However, the country will still provide above-average gains in demand through 2015 due to rising use in rural areas. Advances in Western Europe will benefit from strong growth in the number of new housing units, but will lag the overall global average.

Production to continue shifting to developing areas

China is the world's largest supplier of white goods, nearly tripling production from 2000 to 2010. Multinational producers are expected to continue shifting production to developing areas to reduce costs, which enables lower-priced goods to be offered in these nations. China is expected to benefit from this trend, although other Asian nations will see growth as well.

New technology to continue shaping premium products

Technology will continue to be a key factor in the industry. For example, some suppliers are targeting the lucrative European market with internet-connected and automatically controlled equipment. Asian suppliers such as LG Electronics may especially benefit, since consumer familiarity with these companies' electronics brands will provide opportunities for market penetration. Even in developing areas, manufacturers are turning to premium products to increase profit margins. However, manufacturers will continue to produce less-advanced products that are designed for lower income consumers, especially in developing nations.

Study coverage

This new Freedonia industry study, World Major Household Appliances, is priced at $6300. It presents historical demand data for the years 2000, 2005 and 2010, as well as forecasts for 2015 and 2020 by product (cooking appliances, refrigerators and freezers, clothes washers and dryers, dishwashers), world region and for 25 major countries. The study also considers market environment factors, assesses industry structure, evaluates company market share and profiles global industry competitors, including Whirlpool, Haier, LG Electronics, General Electric and BSH.

• INTRODUCTION
• I. EXECUTIVE SUMMARY
• II. MARKET ENVIRONMENT
  • General
  • World Economic Environment
  • Personal Income & Expenditure Trends
  • Residential Building Construction Expenditures
  • World Demographic Outlook
  • Urbanization Patterns
  • Household Formation Patterns
  • Household Appliance Pricing Patterns
  • Legal & Regulatory Issues
  • Technology & Product Innovations
  • Performance
  • Energy & Water Efficiency
  • Aesthetic Appeal & Noise Reduction
• III. OVERVIEW
  • General
  • World Major Household Appliance Demand Dynamics
  • Appliance Ownership Rates
  • Regional Sales Trends
  • Products
  • Refrigerators & Freezers
  • Clothes Washers & Dryers
  • Cooking Appliances
  • Dishwashers
  • World Major Household Appliance Supply Dynamics
  • International Trade Flows
• IV. NORTH AMERICA
  • General
  • United States
  • Canada
  • Mexico
• V. WESTERN EUROPE
  • General
  • France
  • Germany
  • Italy
  • Netherlands
  • Spain
  • United Kingdom
  • Other Western Europe
• VI. ASIA/PACIFIC
  • General
  • Australia
  • China
  • India
  • Indonesia
  • Japan
  • South Korea
  • Taiwan
  • Thailand
  • Other Asia/Pacific
• VII. OTHER REGIONS
  • Central & South America
  • Argentina
  • Brazil
  • Other Central & South America
  • Eastern Europe
  • Czech Republic
  • Poland
  • Russia
  • Ukraine
  • Other Eastern Europe
  • Africa/Mideast
  • South Africa
  • Turkey
  • Other Africa/Mideast
• VIII. INDUSTRY STRUCTURE
  • General
  • Industry Composition
  • Market Share
  • Mergers, Acquisitions & Industry Restructuring
  • Product Development & Manufacturing
  • Marketing & Distribution
  • Cooperative Agreements
  • Financial Requirements
  • Company Profiles
  • AM Group, see Merloni (Antonio)
  • Amica Wronki SA
  • Anhui Konka Household Appliance, see Konka Group
  • Arcelik A/S, see Koc Holding
  • Asko Appliances, see Gorenje gospodinjski aparati dd
  • BSH Bosch und Siemens Hausgeräte GmbH
  • BSW Household Appliances, see BSH Bosch und
  • Siemens Hausgeräte and Midea Group Holding
  • Candy Hoover Group Srl
  • Controladora Mabe SA de CV
  • Daewoo Electronics Corporation
  • De'Longhi SpA
  • Electrolux AB
  • Esmaltec S/A, see Grupo Edson Queiroz
  • Fagor Electrodomesticos S Coop, see Mondragon
  • Corporacion Cooperativa
  • Fagor-Brandt, see Mondragon Corporacion Cooperativa
  • Fisher & Paykel Appliances Holdings Limited
  • GD Midea Holding, see Midea Group Holding
  • GE Appliances, see General Electric
  • General Electric Company
  • Gorenje gospodinjski aparati dd
  • Grupo Edson Queiroz
  • Haier Group Company
  • Hisense-Whirlpool Zhejiang Electric Appliances, see Whirlpool
  • Indesit Company SpA
  • Koc Holding AS
  • Konka Group Company Limited
  • LG Electronics Incorporated
  • Liebherr-International AG
  • Merloni (Antonio) SpA
  • Midea Group Holding Company Limited
  • Miele & Cie KG
  • Mitsubishi Electric Corporation
  • Mondragon Corporacion Cooperativa
  • Panasonic Corporation
  • Samsung Electronics Company Limited
  • SANYO Electric, see Panasonic
  • Sharp Corporation
  • Sub-Zero Incorporated
  • Tatung Company Limited
  • Toshiba Corporation
  • Videocon Industries Limited
  • Viking Range Corporation
  • Whirlpool Corporation
  • Wolf Appliance, see Sub-Zero
  • Wuxi Little Swan, see Midea Group Holding
• LIST OF TABLES
• SECTION I -- EXECUTIVE SUMMARY
  • Summary Table
• SECTION II -- MARKET ENVIRONMENT
  • 1 World Gross Domestic Product by Region
  • 2 World Per Capita GDP by Region
  • 3 World Residential Construction Expenditures by Region
  • 4 World Population by Region
  • 5 World Urban Population by Region
  • 6 Number of Households by Region
• SECTION III -- OVERVIEW
  • 1 World Major Household Appliance Demand by Region
  • 2 World Major Household Appliance Demand by Product
  • 3 World Refrigerator & Freezer Demand by Region
  • 4 World Clothes Washer & Dryer Demand by Region
  • 5 World Cooking Appliance Demand by Region
  • 6 World Dishwasher Demand by Region
  • 7 World Major Household Appliance Shipments by Region
  • 8 World Major Household Appliances Net Exports by Region
• SECTION IV -- NORTH AMERICA
  • 1 North America: Major Household Appliance Supply & Demand
  • 2 North America: Refrigerator & Freezer Supply & Demand
  • 3 North America: Clothes Washer & Dryer Supply & Demand
  • 4 North America: Cooking Appliance Supply & Demand
  • 5 North America: Dishwasher Supply & Demand
  • 6 United States: Major Household Appliance Supply & Demand
  • 7 United States: Refrigerator & Freezer Supply & Demand
  • 8 United States: Clothes Washer & Dryer Supply & Demand
  • 9 United States: Cooking Appliance Supply & Demand
  • 10 United States: Dishwasher Supply & Demand
  • 11 Canada: Major Household Appliance Supply & Demand
  • 12 Canada: Refrigerator & Freezer Supply & Demand
  • 13 Canada: Clothes Washer & Dryer Supply & Demand
  • 14 Canada: Cooking Appliance Supply & Demand
  • 15 Canada: Dishwasher Supply & Demand
  • 16 Mexico: Major Household Appliance Supply & Demand
  • 17 Mexico: Refrigerator & Freezer Supply & Demand
  • 18 Mexico: Clothes Washer & Dryer Supply & Demand
  • 19 Mexico: Cooking Appliance Supply & Demand
  • 20 Mexico: Dishwasher Supply & Demand
• SECTION V -- WESTERN EUROPE
  • 1 Western Europe: Major Household Appliance Supply & Demand
  • 2 Western Europe: Refrigerator & Freezer Supply & Demand
  • 3 Western Europe: Clothes Washer & Dryer Supply & Demand
  • 4 Western Europe: Cooking Appliance Supply & Demand
  • 5 Western Europe: Dishwasher Supply & Demand
  • 6 France: Major Household Appliance Supply & Demand
  • 7 France: Refrigerator & Freezer Supply & Demand
  • 8 France: Clothes Washer & Dryer Supply & Demand
  • 9 France: Cooking Appliance Supply & Demand
  • 10 France: Dishwasher Supply & Demand
  • 11 Germany: Major Household Appliance Supply & Demand
  • 12 Germany: Refrigerator & Freezer Supply & Demand
  • 13 Germany: Clothes Washer & Dryer Supply & Demand
  • 14 Germany: Cooking Appliance Supply & Demand
  • 15 Germany: Dishwasher Supply & Demand
  • 16 Italy: Major Household Appliance Supply & Demand
  • 17 Italy: Refrigerator & Freezer Supply & Demand
  • 18 Italy: Clothes Washer & Dryer Supply & Demand
  • 19 Italy: Cooking Appliance Supply & Demand
  • 20 Italy: Dishwasher Supply & Demand
  • 21 Netherlands: Major Household Appliance Supply & Demand
  • 22 Netherlands: Refrigerator & Freezer Supply & Demand
  • 23 Netherlands: Clothes Washer & Dryer Supply & Demand
  • 24 Netherlands: Cooking Appliance Supply & Demand
  • 25 Netherlands: Dishwasher Supply & Demand
  • 26 Spain: Major Household Appliance Supply & Demand
  • 27 Spain: Refrigerator & Freezer Supply & Demand
  • 28 Spain: Clothes Washer & Dryer Supply & Demand
  • 29 Spain: Cooking Appliance Supply & Demand
  • 30 Spain: Dishwasher Supply & Demand
  • 31 United Kingdom: Major Household Appliance Supply & Demand
  • 32 United Kingdom: Refrigerator & Freezer Demand
  • 33 United Kingdom: Clothes Washer & Dryer Supply & Demand
  • 34 United Kingdom: Cooking Appliance Supply & Demand
  • 35 United Kingdom: Dishwasher Supply & Demand
  • 36 Other Western Europe: Major Household Appliance Supply & Demand
  • 37 Other Western Europe: Refrigerator & Freezer Supply & Demand
  • 38 Other Western Europe: Clothes Washer & Dryer Supply & Demand
  • 39 Other Western Europe: Cooking Appliance Supply & Demand
  • 40 Other Western Europe: Dishwasher Supply & Demand
• SECTION VI -- ASIA/PACIFIC
  • 1 Asia/Pacific: Major Household Appliance Supply & Demand
  • 2 Asia/Pacific: Refrigerator & Freezer Supply & Demand
  • 3 Asia/Pacific: Clothes Washer & Dryer Supply & Demand
  • 4 Asia/Pacific: Cooking Appliance Supply & Demand
  • 5 Asia/Pacific: Dishwasher Supply & Demand
  • 6 Australia: Major Household Appliance Supply & Demand
  • 7 Australia: Refrigerator & Freezer Supply & Demand
  • 8 Australia: Clothes Washer & Dryer Supply & Demand
  • 9 Australia: Cooking Appliance Supply & Demand
  • 10 Australia: Dishwasher Supply & Demand
  • 11 China: Major Household Appliance Supply & Demand
  • 12 China: Refrigerator & Freezer Supply & Demand
  • 13 China: Clothes Washer & Dryer Supply & Demand
  • 14 China: Cooking Appliance Supply & Demand
  • 15 China: Dishwasher Supply & Demand
  • 16 India: Major Household Appliance Supply & Demand
  • 17 India: Refrigerator & Freezer Supply & Demand
  • 18 India: Clothes Washer & Dryer Supply & Demand
  • 19 India: Cooking Appliance Supply & Demand
  • 20 India: Dishwasher Supply & Demand
  • 21 Indonesia: Major Household Appliance Supply & Demand
  • 22 Indonesia: Refrigerator & Freezer Supply & Demand
  • 23 Indonesia: Clothes Washer & Dryer Supply & Demand
  • 24 Indonesia: Cooking Appliance Supply & Demand
  • 25 Indonesia: Dishwasher Supply & Demand
  • 26 Japan: Major Household Appliance Supply & Demand
  • 27 Japan: Refrigerator & Freezer Supply & Demand
  • 28 Japan: Clothes Washer & Dryer Supply & Demand
  • 29 Japan: Cooking Appliance Supply & Demand
  • 30 Japan: Dishwasher Supply & Demand
  • 31 South Korea: Major Household Appliance Supply & Demand
  • 32 South Korea: Refrigerator & Freezer Supply & Demand
  • 33 South Korea: Clothes Washer & Dryer Supply & Demand
  • 34 South Korea: Cooking Appliance Supply & Demand
  • 35 South Korea: Dishwasher Supply & Demand
  • 36 Taiwan: Major Household Appliance Supply & Demand
  • 37 Taiwan: Refrigerator & Freezer Supply & Demand
  • 38 Taiwan: Clothes Washer & Dryer Supply & Demand
  • 39 Taiwan: Cooking Appliance Supply & Demand
  • 40 Taiwan: Dishwasher Supply & Demand
  • 41 Thailand: Major Household Appliance Supply & Demand
  • 42 Thailand: Refrigerator & Freezer Supply & Demand
  • 43 Thailand: Clothes Washer & Dryer Supply & Demand
  • 44 Thailand: Cooking Appliance Supply & Demand
  • 45 Thailand: Dishwasher Supply & Demand
  • 46 Other Asia/Pacific: Major Household Appliance Supply & Demand
  • 47 Other Asia/Pacific: Refrigerator & Freezer Supply & Demand
  • 48 Other Asia/Pacific: Clothes Washer & Dryer Supply & Demand
  • 49 Other Asia/Pacific: Cooking Appliance Supply & Demand
  • 50 Other Asia/Pacific: Dishwasher Supply & Demand
• SECTION VII -- OTHER REGIONS
  • 1 Central & South America: Major Household Appliance Supply & Demand
  • 2 Central & South America: Refrigerator & Freezer Supply & Demand
  • 3 Central & South America: Clothes Washer & Dryer Supply & Demand
  • 4 Central & South America: Cooking Appliance Supply & Demand
  • 5 Central & South America: Dishwasher Supply & Demand
  • 6 Argentina: Major Household Appliance Supply & Demand
  • 7 Argentina: Refrigerator & Freezer Supply & Demand
  • 8 Argentina: Clothes Washer & Dryer Supply & Demand
  • 9 Argentina: Cooking Appliance Supply & Demand
  • 10 Argentina: Dishwasher Supply & Demand
  • 11 Brazil: Major Household Appliance Supply & Demand
  • 12 Brazil: Refrigerator & Freezer Supply & Demand
  • 13 Brazil: Clothes Washer & Dryer Supply & Demand
  • 14 Brazil: Cooking Appliance Supply & Demand
  • 15 Brazil: Dishwasher Supply & Demand
  • 16 Other Central & South America: Major Household Appliance Supply & Demand
  • 17 Other Central & South America: Refrigerator & Freezer Supply & Demand
  • 18 Other Central & South America: Clothes Washer & Dryer Supply & Demand
  • 19 Other Central & South America: Cooking Appliance Supply & Demand
  • 20 Other Central & South America: Dishwasher Supply & Demand
  • 21 Eastern Europe: Major Household Appliance Supply & Demand
  • 22 Eastern Europe: Refrigerator & Freezer Supply & Demand
  • 23 Eastern Europe: Clothes Washer & Dryer Supply & Demand
  • 24 Eastern Europe: Cooking Appliance Supply & Demand
  • 25 Eastern Europe: Dishwasher Supply & Demand
  • 26 Czech Republic: Major Household Appliance Supply & Demand
  • 27 Czech Republic: Refrigerator & Freezer Supply & Demand
  • 28 Czech Republic: Clothes Washer & Dryer Supply & Demand
  • 29 Czech Republic: Cooking Appliance Supply & Demand
  • 30 Czech Republic: Dishwasher Supply & Demand
  • 31 Poland: Major Household Appliance Supply & Demand
  • 32 Poland: Refrigerator & Freezer Supply & Demand
  • 33 Poland: Clothes Washer & Dryer Supply & Demand
  • 34 Poland: Cooking Appliance Supply & Demand
  • 35 Poland: Dishwasher Supply & Demand
  • 36 Russia: Major Household Appliance Supply & Demand
  • 37 Russia: Refrigerator & Freezer Supply & Demand
  • 38 Russia: Clothes Washer & Dryer Supply & Demand
  • 39 Russia: Cooking Appliance Supply & Demand
  • 40 Russia: Dishwasher Supply & Demand
  • 41 Ukraine: Major Household Appliance Supply & Demand
  • 42 Ukraine: Refrigerator & Freezer Supply & Demand
  • 43 Ukraine: Clothes Washer & Dryer Supply & Demand
  • 44 Ukraine: Cooking Appliance Supply & Demand
  • 45 Ukraine: Dishwasher Supply & Demand
  • 46 Other Eastern Europe: Major Household Appliance Supply & Demand
  • 47 Other Eastern Europe: Refrigerator & Freezer Supply & Demand
  • 48 Other Eastern Europe: Clothes Washer & Dryer Supply & Demand
  • 49 Other Eastern Europe: Cooking Appliance Supply & Demand
  • 50 Other Eastern Europe: Dishwasher Supply & Demand
  • 51 Africa/Mideast: Major Household Appliance Supply & Demand
  • 52 Africa/Mideast: Refrigerator & Freezer Supply & Demand
  • 53 Africa/Mideast: Clothes Washer & Dryer Supply & Demand
  • 54 Africa/Mideast: Cooking Appliance Supply & Demand
  • 55 Africa/Mideast: Dishwasher Supply & Demand
  • 56 South Africa: Major Household Appliance Supply & Demand
  • 57 South Africa: Refrigerator & Freezer Supply & Demand
  • 58 South Africa: Clothes Washer & Dryer Supply & Demand
  • 59 South Africa: Cooking Appliance Supply & Demand
  • 60 South Africa: Dishwasher Supply & Demand
  • 61 Turkey: Major Household Appliance Supply & Demand
  • 62 Turkey: Refrigerator & Freezer Supply & Demand
  • 63 Turkey: Clothes Washer & Dryer Supply & Demand
  • 64 Turkey: Cooking Appliance Supply & Demand
  • 65 Turkey: Dishwasher Supply & Demand
  • 66 Other Africa/Mideast: Major Household Appliance Supply & Demand
  • 67 Other Africa/Mideast: Refrigerator & Freezer Supply & Demand
  • 68 Other Africa/Mideast: Clothes Washer & Dryer Supply & Demand
  • 69 Other Africa/Mideast: Cooking Appliance Supply & Demand
  • 70 Other Africa/Mideast: Dishwasher Supply & Demand
• SECTION VIII -- INDUSTRY STRUCTURE
  • 1 Major Household Appliance Sales by Company, 2010
  • 2 Selected Acquisitions & Divestitures
  • 3 Selected Cooperative Agreements
• LIST OF CHARTS
• SECTION III -- OVERVIEW
  • 1 World Major Household Appliance Demand by Region, 2010
  • 2 World Major Household Appliance Shipments by Region, 2010
• SECTION VIII -- INDUSTRY STRUCTURE
  • 1 World Major Household Appliance Market Share by Company, 2010