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Air Quality Products in the U.S.: Air Purifiers, Humidifiers and Dehumidifiers

  • Publication Date:December 2007
  • Publisher:SBI
  • Product Type: Report
  • Pages:176

Air Quality Products in the U.S.: Air Purifiers, Humidifiers and Dehumidifiers

Is the air quality market getting smothered? Not quite, but in the coming years, it will be tougher for it to catch air. While SBI forecasts the U.S. market for air quality product manufacturing will grow to $221 million by 2012, this is on substantially softened growth due to tighter discretionary spending by consumers as a result of a softer U.S. economy. Players have faced difficulty in differentiating their products from competitors, which has led to a saturated marketplace with many like products offering few unique benefits.

Add to that, big box stores, which serve as large outlets for air quality products, have put enormous downward price pressure on suppliers. While no one can argue with improving efficiency and productivity, this pressure-coupled with increasing commodity prices-has meant tough times for the industry, especially for companies that are not well diversified. The key to survival in the coming years mill rely on cost reduction and innovation-two elements that in combination are challenging to any company.

This all-new SBI report contains comprehensive data and analysis on the U.S. market for air quality product manufacturing. The report focuses on portable air purifiers, humidifiers, dehumidifiers and the various combinations thereof for personal or household use, sold primarily in the U.S. small appliance market.

The report provides data on shipments, imports and exports for the air quality category and identifies key economic and market trends affecting the industry. It also profiles key manufacturers, highlighting their strengths, performance, product portfolios and significant recent events. Also included are marketing, distribution and retail overview, outlining aspects of getting the products to market, and a consumer demographic analysis.

This report estimates the U.S. market value for air quality product manufacturing using data from government sources, trade associations and their publications, business journals, company literature and investment reports. In most cases, historical data are provided for a 10-year period (1998-2007).

The U.S. market supply has been calculated from data provided by the U.S. Department of Commerce and its various bureaus. The data were collected from domestic plant shipments, adding imports and subtracting exports. The market size, therefore, is mathematically represented as shipments + (imports - exports). Note that the dollar values are net selling values-i.e., free on board (f.o.b.) from the manufacturing plant-and do not reflect retail/wholesale sales to the end consumer. Shipments refer to product shipped from the factory to distributors, which represents the supply side of the industry and not demand or actual sales.

Report data were gathered from several sources, including:

  • Shipment statistics for air quality products-reports published by the U.S. Census Bureau, including the Annual Survey of Manufacturers (ASM) and the Current Industrial Report on Small Electrical Household Appliances
  • Import and export data-the Commerce Department's USA Trade Online website
  • Revenues for manufacturers-company reports and SEC filings (In most cases, a company's U.S. revenues specifically for air quality products were a small part of the company's total revenues and were not stated. Where possible, SBI has provided estimates on sales of these products.)
  • Consumer demographics data-the Simmons Market Research Bureau (New York, NY) spring 2007 consumer survey

What You'll Get in this Report?

Air Quality Product Manufacturing in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Air Quality Product Manufacturing in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market valuation growth)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • End-Users
  • Marketing Trends

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report?

If your company is already competing in the air quality industry, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected market demand and trends through 2010.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotions plans.
  • Research and development professionals stay on top of competitor initiatives and explore demand.
  • Advertising agencies working with clients in the air quality product industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
  • Chapter 1 Executive Summary
    • Scope
    • Methodology
    • Market Size and Growth
      • Air Quality Products Top $176 Million
      • Figure 1-1 U.S. Air Quality Products Market, 1998-2007 (in million $)
      • Overseas Production Causes Decline in U.S. Shipments
      • Table 1-1 U.S. Air Quality Product Shipments, Imports and Exports, 1998 and 2003-2007 (in million $)
      • Figure 1-2 U.S. Air Quality Products Market: Domestic vs. Foreign Production, 1998-2007 (in million $)
      • U.S. Market Rises to 10 Million Units
      • Figure 1-3 U.S. Air Quality Products Market, 1998-2007 (in millions of units)
      • Unit Shipments, Imports, Exports and Prices
      • Imports Dominated by China Manufacturing
      • Table 1-2 U.S. Air Quality Product Imports by Country of Origin, 1998 and 2003-2007 (in million $)
      • Exports to the Philippines No More
      • Table 1-3 U.S. Air Quality Product Exports by Country of Destination, 1998 and 2003-2007 (in million $)
    • Market Forecast
      • U.S. Market for Air Quality Products to Top $221 Million by 2012
      • Figure 1-4 U.S. Air Quality Products Market Forecast, 2007-2012 (in million $)
    • Trends & Opportunities
    • Economic Factors
      • GDP Forecasted Growth a Modest 2.2% in 2007, 1.3% in 2008
      • Producer Price Increases for Small Electrical Household Appliances
    • Residential Markets Head South
      • The Air and EPA
      • The Allergy-Asthma-Air Connection
      • Product Innovation Meets Consumer Learning Curve
      • Core Company Values and Commitment Important
      • Energy Star Efforts
      • Stress, Medical Costs and Self-Medicating
      • East Meets West in Modern Day Personal Care Appliances
      • The Indulgent Spa Influence
      • Consumer Expenditures and Household Demographics
      • Table 1-4 Average U.S. Household Spending: Total, Household Furnishings/Equipment and Small Appliances/Miscellaneous Housewares, 2002-2006 ($)
      • Baby Boomers: Attitude and Income
      • The Home Lifestyle Takes Hold
      • Individualization and Personalization
    • Market Landscape
      • Fragmented and Diverse
      • Retailer Pressure
      • Innovation and Cost Reduction Key
      • To Consolidate or Not to Consolidate
      • Distribution & Marketing
      • Marketing Product Innovation: Easier, Greener, Deeper
      • Direct Response TV Opportunities
      • High-end Retail Channel Opportunities
      • Consumers
      • Consumer Ownership Penetration
      • Table 1-5 Consumer Household Ownership Rates for Humidifiers, Dehumidifiers and Air Cleaners, 2005-2007 (%)
  • Chapter 2 The Market
    • Scope
    • Methodology
    • Market Size and Growth
      • Air Quality Products Top $176 Million
      • Figure 2-1 U.S. Air Quality Products Market, 1998-2007 (in million $)
      • Table 2-1 U.S. Air Quality Products Market and Year-over-Year Change, 1998-2007 (in million $)
      • Small Electrical Household Appliances Strong
      • Figure 2-2 U.S. Small Electrical Household Appliance Market, 2003-2007 (in billion $)
      • Table 2-2 U.S. Small Electrical Household Appliance Market and Year-over-Year Change, 2003-2007 (in billion $)
      • Figure 2-3 Air Quality Products as a Share of the U.S. Small Electrical Household Appliance Market, 2003-2007 (%)
    • Value of Shipments, Imports and Exports
      • Overseas Production Causes Decline in U.S. Shipments
      • Table 2-3 U.S. Air Quality Product Shipments, Imports and Exports, 1998 and 2003-2007 (in million $)
      • Domestic Production as a Share of U.S. Market Also Declines
      • Figure 2-4 U.S. Air Quality Products Market: Domestic vs. Foreign Production, 1998-2007 (in million $)
      • Table 2-4 U.S. Air Quality Products Market: Domestic vs. Foreign Production and Year-over-Year Change, 1998-2007 (in million $)
      • Figure 2-5 Domestic vs. Foreign Production as a Share of the U.S. Market Value for Air Quality Products, 1998-2007 (%)
      • Figure 2-6 Exports as a Share of U.S. Air Quality Product Shipments, 1998-2007 (%)
    • Unit Shipments, Imports and Exports
      • U.S. Market Rises to 10 Million Units
      • Figure 2-7 U.S. Air Quality Products Market, 1998-2007 (in millions of units)
      • Table 2-5 U.S. Air Quality Product Shipments, Imports and Exports, 1998 and 2003-2007 (in millions of units)
      • Unit Shipments Decline, Prices Rise
      • Figure 2-11 U.S. Air Quality Product Shipments and Average Net Selling Price per Unit, 1998-2007 (in millions of units)
      • Unit Imports Catch Air, Prices Trend Upward
      • Figure 2-12 U.S. Air Quality Product Imports and Average Net Selling Price per Unit 1998-2007 (in millions of units)
      • Unit Exports Freefall, Prices Skyrocket
      • Figure 2-13 U.S. Air Quality Product Exports and Average Net Selling Price per Unit 1998-2007 (in thousands of units)
      • Domestic vs. Foreign Production as a Share of U.S. Market
      • Figure 2-8 U.S. Air Quality Products Market: Domestic vs. Foreign Production, 1998-2007 (in millions of units)
      • Table 2-6 U.S. Air Quality Products Market: Domestic vs. Foreign Production and Year-over-Year Change, 1998-2007 (in millions of units)
      • Figure 2-9 Domestic vs. Foreign Unit Production as a Share of the U.S. Market for Air Quality Products, 1998-2007 (%)
      • Figure 2-10 U.S. Air Quality Products Unit Exports as a Share of Shipments, 1998-2007 (%)
      • Imports and Exports by Country
      • Imports Dominated by China Manufacturing
      • Table 2-7 U.S. Air Quality Product Imports by Country of Origin, 1998 and 2003-2007 (in million $)
      • Figure 2-14 Estimated Share of U.S. Air Quality Product Imports by Country of Origin, 2007 (%)
      • Exports to the Philippines No More
      • Table 2-8 U.S. Air Quality Product Exports by Country of Destination, 1998 and 2003-2007 (in million $)
      • Figure 2-15 Estimated Share of U.S. Air Quality Product Exports by Country of Destination, 2007 (%)
    • Market Forecast
      • U.S. Market for Air Quality Products to Top $221 Million by 2012
      • Figure 2-16 U.S. Air Quality Products Market Forecast, 2007-2012 (in million $)
  • Chapter 3 Trends & Opportunities
    • Overview
    • Economic Factors
      • GDP Forecasted Growth a Modest 2.2% in 2007, 1.3% in 2008
      • Figure 3-1 U.S. Current-Dollar GDP vs. Real GDP, 2002-2008 (in trillion $)
      • Figure 3-2 Percentage Changes in U.S. Current-Dollar GDP, Real GDP and the GDP Price Index, 2002-2008 (%)
      • Rising Manufacturing Costs
      • Figure 3-3 U.S. Producer Price Indexes for Selected Commodities, 1997-2006
      • Figure 3-4 U.S. Producer Price Indexes for Small Electrical Household Appliances, 1998-October 2007
    • Housing Market Trends
      • Residential Markets Head South
      • New Home Sales
      • Figure 3-5 Annualized U.S. New Single-Family Home Sales by Region, January 1997-July 2007 (in thousands of units)
      • Existing Home Sales
      • Pending Home Sales
      • Figure 3-6 Annualized U.S. Existing Home Sales by Region, 2004-2006 and August 2006-August 2007 (in thousands of units)
      • Figure 3-7 U.S. Pending Home Sales Index by Region, 2004, 2005, 1st Half 2006 and July 2006-July 2007
      • Building Permits
      • Figure 3-8 U.S. New Housing Units Authorized by Building Permits, January 1997-August 2007 (in thousands of units)
      • Environmental Trends & Opportunities
      • The Air and EPA
      • Table 3-1 Six Principal EPA Air Pollutants
      • Table 3-2 Percentage Change in Air Pollutant Levels, 1980 vs. 2006 and 1990 vs. 2006
      • Table 3-3 Percentage Change in Air Pollutant Emissions, 1980 vs. 2006 and 1990 vs. 2006
      • Figure 3-9 Growth of GDP, Vehicle Miles Traveled, Population and Energy Consumption vs. Aggregate Emissions, 1980-2006
      • Figure 3-10 Number of People Living in Counties with Air Pollutant Concentrations Exceeding National Ambient Air Quality Standards, 2006 (in millions)
      • The Allergy-Asthma-Air Connection
      • Exurbanization and Noise Pollution
      • Product Innovation Meets Consumer Learning Curve
      • Core Company Values and Commitment Important
      • Energy Star Efforts
      • Table 3-4 Energy Star Achievements by Product Type, 2006
      • Table 3-5 Energy Savings of Energy Star Products vs. Standard Products, 2006
    • Health & Wellness Trends & Opportunities
      • Stress, Medical Costs and Self-Medicating
      • Table 3-6 Top 10 Online Health Portals, Q1 2006 vs. Q1 2007
      • Table 3-7 Top 10 Health-Related Searches Conducted Using Major U.S. Internet Search Engines, Q1 2007
      • East Meets West in Modern Day Personal Care Appliances
      • Table 3-8 Selected Aromatherapy Essential Oils and Their Healing Benefits
      • Table 3-9 Selected Colors and Their Healing Benefits
      • Emerging Treatments
      • The Indulgent Spa Influence
    • Demographic Trends & Opportunities
      • Consumer Expenditures and Household Demographics
      • Table 3-10 Average U.S. Household Spending: Total, Household Furnishings/Equipment and Small Appliances/Miscellaneous Housewares, 2002-2006 ($)
      • Table 3-12 Average U.S. Household Spending on Small Appliances/Miscellaneous Housewares by Household Size, 2002-2006 ($)
      • Table 3-13 Average U.S. Household Spending on Small Appliances/Miscellaneous Housewares by Age, 2002-2006 ($)
      • Table 3-14 Average U.S. Household Spending on Small Appliances/Miscellaneous Housewares by Household Income, 2002-2006 ($)
      • Table 3-15 Average U.S. Household Spending on Small Appliances/Miscellaneous Housewares by Race and Ethnicity, 2003-2006 ($)
      • Opportunities with Women
      • Table 3-16 What Is Important to Women
      • Table 3-17 Major Body and Beauty Concerns of Women
      • Baby Boomers: Attitude and Income
      • Table 3-18 U.S. Population by Age Group, 2000, 2005 and 2010 (in millions)
    • Home Trends & Opportunities
      • The Home Lifestyle Takes Hold
      • Individualization and Personalization
  • Chapter 4 Corporate Profiles
    • Overview
    • Retailer Pressure Innovation and Cost Reduction Key
    • To Consolidate or Not to Consolidate
    • Blueair, Inc.
      • Overview
      • Product Portfolio
      • Significant Events
    • Fedders Corp.
      • Overview
      • Product Portfolio
      • Table 4-2 Fedders Air Purifier, Humidifier Product Portfolio, 2007
      • Performance
      • Figure 4-1 Estimated Revenues of Fedders, 2003-2006 (in million $)
      • Significant Events
    • HoMedics, Inc.
      • Product Portfolio
      • Significant Events
    • Jarden Corp.
      • Overview
      • Product Portfolio
      • Table 4-3 Bionaire Air Quality Product Portfolio, 2007
      • Table 4-4 Holmes Air Purifier, Humidifier Product Portfolio, 2007
      • Table 4-5 Sunbeam Humidifier and Vaporizer Product Portfolio, 2007
      • Performance
      • Figure 4-2 Total Annual Net Sales of Jarden, 2002-2006 (in million $)
      • Source: Jarden Corp. Annual Report 2006.
      • Figure 4-3 Total Annual Net Sales of Jarden Consumer Solutions,
      • 2002-2006 (in million $)
      • Significant Events
    • Kaz Inc.
      • Overview
      • Product Porfolio
      • Table 4-6 Kaz Air Purifier Product Portfolio, 2007
      • Table 4-7 Kaz Humidifier Product Portfolio, 2007
      • Significant Events
    • NACCO Industries, Inc. (Hamilton Beach)
      • Overview
      • Product Portfolio
      • Table 4-8 Hamilton Beach Air Quality Product Portfolio, 2007
      • Performance
      • Figure 4-4 Estimated Revenues of NACCO Industries, 2002-2006 (in billion $)
      • Figure 4-5 Estimated Revenues of Hamilton Beach/Proctor-Silex,
      • 2002-2006 (in million $)
      • Significant Events
    • Vornado Air LLC
      • Overview
      • Product Portfolio
      • Table 4-8 Vornado Air Quality Product Portfolio, 2007
    • Whirlpool Corp.
      • Overview
      • Product Portfolio
      • Table 4-9 Whirlpool Air Quality Product Portfolio, 2007
      • Performance
      • Figure 4-6 Revenues of Whirlpool Corp., 2002-2006 (in billion $)
      • Significant Events
  • Chapter 5 Promotion & Distribution
    • Overview
    • Marketing Product Innovation: Easier, Greener, Deeper
    • Table 5-1 Selected New Air Quality Product Introductions, 2007
    • Table 5-1 Selected New Air Quality Product Introductions, 2007
    • From Manufacturer to Marketer to Retailer
    • Direct Response TV Opportunities
    • Table 5-2 Share of New Infomercials by Category, 2006
    • High-end Retail Channel Opportunities
    • Major Retailers Changing Their Outreach
    • The Sharper Image: A Cautionary Tale
    • Figure 5-1 Total Annual Revenues of The Sharper Image, 2003-2007 (in million $)
    • Figure 5-2 Annual Net Sales of Sharper Image Air Purifiers, 2003-2007 (in million $)
    • Figure 5-3 Share of Sharper Image Air Purifier Net Sales vs. Other Revenues, 2003-2007 (%)
    • Expo Attendance Increasing
  • Chapter 6 Consumers
    • The Simmons Survey System
    • Consumer Ownership Penetration
    • Table 6-1 Consumer Household Ownership Rates for Humidifiers, Dehumidifiers and Air Cleaners, 2005-2007 (%)
    • Figure 6-1 Consumer Household Ownership Rates for Humidifiers, Dehumidifiers and Air Cleaners, 2005-2007 (%)
    • Consumer Purchase Penetration
    • Table 6-2 Consumer Household Purchase Rates for Humidifiers, Dehumidifiers and Air Cleaners, 2005-2007 (%)
    • Figure 6-2 Consumer Household Purchase Rates (Last 12 Months) for Humidifiers, Dehumidifiers and Air Cleaners, 2005-2007 (%)
    • Demographic Characteristics of Owners
    • Table 6-3 Demographic Indicators for Humidifier Ownership, 2007 (index)
    • Table 6-4 Demographic Indicators for Dehumidifier Ownership, 2007 (index)
    • Table 6-5 Demographic Indicators for Air Cleaner Ownership, 2007 (index)
    • Demographic Characteristics of Recent Purchasers
    • Table 6-6 Demographic Indicators: Air Quality Product Purchase in the Last 12 Months, 2007 (index)
    • Table 6-7 Demographic Indexes: Air Quality Product Purchase (Last 12 Months) by Product Type, 2007 (index)
    • Table 6-7 Demographic Indexes: Air Quality Product Purchase (Last 12 Months) by Product Type, 2007 (index)
    • Psychographic Statements
    • Table 6-8 Air Quality Product Consumer Agreement with Selected Shopping Statements, 2007 (index)
    • Table 6-9 Air Quality Product Consumer Agreement with Selected Health & Wellness Statements, 2007 (index)
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