Air Wick Freshmatic and Xela Aromasticks case study

New Trends In Air Care

Publication Date	July 2006
Publisher	Datamonitor
Product Type	Report
Pages	6
ISBN Number	not applicable
Product Code	DAT00117

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Summary

Introduction

This report on Air Wick Freshmatic and Xela Aromasticks forms part of a case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market

Content

Catalyst
Summary
Analysis
- Reckitt drives growth with electric portable air freshener
- Electrical air fresheners appeal to consumers' desire for convenience
- Freshmatic promoted as lifestyle enhancing
- Beauty Bureau finds an alternative way to fragrance the home
- Air fresheners go upscale
- Xela fragrances are designed to scent the home and soothe the mind
Appendix
- Case study series
- Extended methodology
- Secondary sources
- Further reading
- Ask the analyst
List of Figures
- Figure 1: Air Wick Freshmatic is designed to satisfy both convenience and sensory consumer trends
- Figure 2: Xela Aromasticks are designed to provide aromatherapy benefits