Bleach: Global Industry Guide

Publication Date	February 2008
Publisher	Datamonitor
Product Type	Report
Pages	138
ISBN Number	not applicable
Product Code	DAT00126

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Summary

Datamonitor's Bleach: Global Industry Guide is an essential resource for top-level data and analysis covering the bleach industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

Contains an executive summary and data on value, volume and segmentation
Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
Incorporates in-depth five forces competitive environment analysis and scorecards
Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
Includes a five-year forecast of the industry

Highlights

The global bleach market shrank by 0.3% in 2007 to reach a value of $2,287 million.

In 2012, the market is forecast to have a value of $2,255 million, a decrease of 1.4% since 2007.

Sales of liquid bleach account for 89.2% of the market's value.

The Americas account for 46.2% of the market's value

The Clorox Company is the leading company in the market, holding a 26.2% market share by value.

Supermarkets and hypermarkets form the leading distribution channel for bleach in the global market, accounting for 56.3% of the market's value.

Why you should buy this report

Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research

Market Definition

The bleach market consists of liquid bleaches and powder bleaches. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

Content

CHAPTER 1 Introduction
- 1.1 What is this report about?
- 1.2 Who is the target reader?
- 1.3 How to use this report
- 1.4 Definitions
CHAPTER 2 Global Bleach
- 2.1 Market Overview
- 2.2 Market Value
- 2.3 Market Segmentation I
- 2.4 Market Segmentation II
- 2.5 Market Share
- 2.6 five forces analysis
- 2.7 Distribution
- 2.8 Market Forecasts
CHAPTER 3 Bleach in Asia-Pacific
- 3.1 Market Overview
- 3.2 Market Value
- 3.3 Market Segmentation I
- 3.4 Market Segmentation II
- 3.5 Market Share
- 3.6 five forces analysis
- 3.7 Distribution
- 3.8 Market Forecasts
CHAPTER 4 Bleach in Europe
- 4.1 Market Overview
- 4.2 Market Value
- 4.3 Market Segmentation I
- 4.4 Market Segmentation II
- 4.5 Market Share
- 4.6 five forces analysis
- 4.7 Distribution
- 4.8 Market Forecasts
- 4.9 Macroeconomic Indicators
CHAPTER 5 Bleach in France
- 5.1 Market Overview
- 5.2 Market Value
- 5.3 Market Segmentation I
- 5.4 Market Segmentation II
- 5.5 Market Share
- 5.6 Five Forces Analysis
- 5.7 Distribution
- 5.8 Market Forecasts
- 5.9 Macroeconomic Indicators
CHAPTER 6 Bleach in Germany
- 6.1 Market Overview
- 6.2 Market Value
- 6.3 Market Segmentation I
- 6.4 Market Segmentation II
- 6.5 Market Share
- 6.6 Five Forces Analysis
- 6.7 Distribution
- 6.8 Market Forecasts
- 6.9 Macroeconomic Indicators
CHAPTER 7 Bleach in Japan
- 7.1 Market Overview
- 7.2 Market Value
- 7.3 Market Segmentation
- 7.4 Market Share
- 7.5 Five Forces Analysis
- 7.6 Distribution
- 7.7 Market Forecasts
- 7.8 Macroeconomic Indicators
CHAPTER 8 Bleach in the United Kingdom
- 8.1 Market Overview
- 8.2 Market Value
- 8.3 Market Segmentation I
- 8.4 Market Segmentation II
- 8.5 Market Share
- 8.6 Five Forces Analysis
- 8.7 Distribution
- 8.8 Market Forecasts
- 8.9 Macroeconomic Indicators
CHAPTER 9 Bleach in the United States
- 9.1 Market Overview
- 9.2 Market Value
- 9.3 Market Segmentation I
- 9.4 Market Segmentation II
- 9.5 Market Share
- 9.6 Five Forces Analysis
- 9.7 Distribution
- 9.8 Market Forecasts
- 9.9 Macroeconomic Indicators
CHAPTER 10 COMPANY PROFILES
CHAPTER 11 Appendix
- 11.1 Data Research Methodology
- 11.2 Report writing team
List of Tables
- Table 1: Global Bleach Market Value: $ million, 2003-2007
- Table 2: Global Bleach Market Segmentation I: % Share, by Value, 2007
- Table 3: Global Bleach Market Segmentation II: % Share, by Value, 2007
- Table 4: Global Bleach Market Share: % Share, by Value, 2007
- Table 5: Global Bleach Distribution: % Share, by Value, 2007
- Table 6: Global Bleach Market Value Forecast: $ million, 2007-2012
- Table 7: Asia-Pacific Bleach Market Value: $ million, 2003-2007
- Table 8: Asia-Pacific Bleach Market Segmentation I: % Share, by Value, 2007
- Table 9: Asia-Pacific Bleach Market Segmentation II: % Share, by Value, 2007
- Table 10: Asia-Pacific Bleach Market Share: % Share, by Value, 2007
- Table 11: Asia-Pacific Bleach Distribution: % Share, by Value, 2007
- Table 12: Asia-Pacific Bleach Market Value Forecast: $ million, 2007-2012
- Table 13: Europe Bleach Market Value: $ million, 2003-2007
- Table 14: Europe Bleach Market Segmentation I: % Share, by Value, 2007
- Table 15: Europe Bleach Market Segmentation II: % Share, by Value, 2007
- Table 16: Europe Bleach Market Share: % Share, by Value, 2007
- Table 17: Europe Bleach Distribution: % Share, by Value, 2007
- Table 18: Europe Bleach Market Value Forecast: $ million, 2007-2012
- Table 19: Europe Exchange Rate, 2003
- Table 20: France Bleach Market Value: $ million, 2003-2007
- Table 21: France Bleach Market Segmentation I: % Share, by Value, 2007
- Table 22: France Bleach Market Segmentation II: % Share, by Value, 2007
- Table 23: France Bleach Market Share: % Share, by Value, 2007
- Table 24: France Bleach Distribution: % Share, by Value, 2007
- Table 25: France Bleach Market Value Forecast: $ million, 2007-2012
- Table 26: France Size of Population (million) , 2003-2007
- Table 27: France GDP (Constant 2000 Prices, $ billion), 2003-2007
- Table 28: France Inflation, 2003-2007
- Table 29: France Exchange Rate, 2003
- Table 30: Germany Bleach Market Value: $ million, 2003-2007
- Table 31: Germany Bleach Market Segmentation I: % Share, by Value, 2007
- Table 32: Germany Bleach Market Segmentation II: % Share, by Value, 2007
- Table 33: Germany Bleach Market Share: % Share, by Value, 2007
- Table 34: Germany Bleach Distribution: % Share, by Value, 2007
- Table 35: Germany Bleach Market Value Forecast: $ million, 2007-2012
- Table 36: Germany Size of Population (million) , 2003-2007
- Table 37: Germany GDP (Constant 2000 Prices, $ billion), 2003-2007
- Table 38: Germany Inflation, 2003-2007
- Table 39: Germany Exchange Rate, 2003
- Table 40: Japan Bleach Market Value: $ million, 2003-2007
- Table 41: Japan Bleach Market Segmentation: % Share, by Value, 2007
- Table 42: Japan Bleach Market Share: % Share, by Value, 2007
- Table 43: Japan Bleach Distribution: % Share, by Value, 2007
- Table 44: Japan Bleach Market Value Forecast: $ million, 2007-2012
- Table 45: Japan Size of Population (million) , 2003-2007
- Table 46: Japan GDP (Constant 2000 Prices, $ billion), 2003-2007
- Table 47: Japan Exchange Rate, 2003
- Table 48: United Kingdom Bleach Market Value: $ million, 2003-2007
- Table 49: United Kingdom Bleach Market Segmentation I: % Share, by Value, 2007
- Table 50: United Kingdom Bleach Market Segmentation II: % Share, by Value, 2007
- Table 51: United Kingdom Bleach Market Share: % Share, by Value, 2007
- Table 52: United Kingdom Bleach Distribution: % Share, by Value, 2007
- Table 53: United Kingdom Bleach Market Value Forecast: $ million, 2007-2012
- Table 54: United Kingdom Size of Population (million) , 2003-2007
- Table 55: United Kingdom GDP (Constant 2000 Prices, $ billion), 2003-2007
- Table 56: United Kingdom Inflation, 2003-2007
- Table 57: United Kingdom Exchange Rate, 2003
- Table 58: United States Bleach Market Value: $ million, 2003-2007
- Table 59: United States Bleach Market Segmentation I: % Share, by Value, 2007
- Table 60: United States Bleach Market Segmentation II: % Share, by Value, 2007
- Table 61: United States Bleach Market Share: % Share, by Value, 2007
- Table 62: United States Bleach Distribution: % Share, by Value, 2007
- Table 63: United States Bleach Market Value Forecast: $ million, 2007-2012
- Table 64: United States Size of Population (million) , 2003-2007
- Table 65: United States GDP (Constant 2000 Prices, $ billion), 2003-2007
- Table 66: United States Inflation, 2003-2007
- Table 67: Key Facts: Clorox Company, The
- Table 68: Key Financials: Clorox Company, The
- Table 69: Key Facts: Henkel KGaA
- Table 70: Key Facts: Colgate-Palmolive Company
- Table 71: Key Financials: Colgate-Palmolive Company
List of Figures
- Figure 1: Global Bleach Market Value: $ million, 2003-2007
- Figure 2: Global Bleach Market Segmentation I: % Share, by Value, 2007
- Figure 3: Global Bleach Market Segmentation II: % Share, by Value, 2007
- Figure 4: Global Bleach Market Share: % Share, by Value, 2007
- Figure 5: Forces Driving Competition in the Global Bleach Market, 2007
- Figure 6: Drivers of Buyer Power in the Global Bleach Market, 2007
- Figure 7: Drivers of Supplier Power in the Global Bleach Market, 2007
- Figure 8: Factors Influencing the Likelihood of New Entrants in the Global Bleach Market, 2007
- Figure 9: Factors Influencing the Threat of Substitutes in the Global Bleach Market, 2007
- Figure 10: Drivers of Degree of Rivalry in the Global Bleach Market, 2007
- Figure 11: Global Bleach Distribution: % Share, by Value, 2007
- Figure 12: Global Bleach Market Value Forecast: $ million, 2007-2012
- Figure 13: Asia-Pacific Bleach Market Value: $ million, 2003-2007
- Figure 14: Asia-Pacific Bleach Market Segmentation I: % Share, by Value, 2007
- Figure 15: Asia-Pacific Bleach Market Segmentation II: % Share, by Value, 2007
- Figure 16: Asia-Pacific Bleach Market Share: % Share, by Value, 2007
- Figure 17: Forces Driving Competition in the Bleach Market in Asia-Pacific, 2007
- Figure 18: Drivers of Buyer Power in the Bleach Market in Asia-Pacific, 2007
- Figure 19: Drivers of Supplier Power in the Bleach Market in Asia-Pacific, 2007
- Figure 20: Factors Influencing the Likelihood of New Entrants in the Bleach Market in Asia-Pacific, 2007
- Figure 21: Factors Influencing the Threat of Substitutes in the Bleach Market in Asia-Pacific, 2007
- Figure 22: Drivers of Degree of Rivalry in the Bleach Market in Asia-Pacific, 2007
- Figure 23: Asia-Pacific Bleach Distribution: % Share, by Value, 2007
- Figure 24: Asia-Pacific Bleach Market Value Forecast: $ million, 2007-2012
- Figure 25: Europe Bleach Market Value: $ million, 2003-2007
- Figure 26: Europe Bleach Market Segmentation I: % Share, by Value, 2007
- Figure 27: Europe Bleach Market Segmentation II: % Share, by Value, 2007
- Figure 28: Europe Bleach Market Share: % Share, by Value, 2007
- Figure 29: Forces Driving Competition in the Bleach Market in Europe, 2007
- Figure 30: Drivers of Buyer Power in the the Bleach Market in Europe, 2007
- Figure 31: Drivers of Supplier Power in the the Bleach Market in Europe, 2007
- Figure 32: Factors Influencing the Likelihood of New Entrants in the the Bleach Market in Europe, 2007
- Figure 33: Factors Influencing the Threat of Substitutes in the the Bleach Market in Europe 2007
- Figure 34: Drivers of Degree of Rivalry in the the Bleach Market in Europe, 2007
- Figure 35: Europe Bleach Distribution: % Share, by Value, 2007
- Figure 36: Europe Bleach Market Value Forecast: $ million, 2007-2012
- Figure 37: France Bleach Market Value: $ million, 2003-2007
- Figure 38: France Bleach Market Segmentation I: % Share, by Value, 2007
- Figure 39: France Bleach Market Segmentation II: % Share, by Value, 2007
- Figure 40: France Bleach Market Share: % Share, by Value, 2007
- Figure 41: Forces Driving Competition in the Bleach Market in France, 2007
- Figure 42: Drivers of Buyer Power in the Bleach Market in France, 2007
- Figure 43: Drivers of Supplier Power in the Bleach Market in France, 2007
- Figure 44: Factors Influencing the Likelihood of New Entrants in the Bleach Market in France, 2007
- Figure 45: Factors Influencing the Threat of Substitutes in the Bleach Market in France, 2007
- Figure 46: Drivers of Degree of Rivalry in the Bleach Market in France, 2007
- Figure 47: France Bleach Distribution: % Share, by Value, 2007
- Figure 48: France Bleach Market Value Forecast: $ million, 2007-2012
- Figure 49: Germany Bleach Market Value: $ million, 2003-2007
- Figure 50: Germany Bleach Market Segmentation I: % Share, by Value, 2007
- Figure 51: Germany Bleach Market Segmentation II: % Share, by Value, 2007
- Figure 52: Germany Bleach Market Share: % Share, by Value, 2007
- Figure 53: Forces Driving Competition in the Bleach Market in Germany, 2007
- Figure 54: Drivers of Buyer Power in the Bleach Market in Germany, 2007
- Figure 55: Drivers of Supplier Power in the Bleach Market in Germany, 2007
- Figure 56: Factors Influencing the Likelihood of New Entrants in the Bleach Market in Germany, 2007
- Figure 57: Factors Influencing the Threat of Substitutes in the Bleach Market in Germany, 2007
- Figure 58: Drivers of Degree of Rivalry in the Bleach Market in Germany, 2007
- Figure 59: Germany Bleach Distribution: % Share, by Value, 2007
- Figure 60: Germany Bleach Market Value Forecast: $ million, 2007-2012
- Figure 61: Japan Bleach Market Value: $ million, 2003-2007
- Figure 62: Japan Bleach Market Segmentation: % Share, by Value, 2007
- Figure 63: Japan Bleach Market Share: % Share, by Value, 2007
- Figure 64: Forces Driving Competition in the Bleach Market in Japan, 2007
- Figure 65: Drivers of Buyer Power in the Bleach Market in Japan, 2007
- Figure 66: Drivers of Supplier Power in the Bleach Market in Japan, 2007
- Figure 67: Factors Influencing the Likelihood of New Entrants in the Bleach Market in Japan, 2007
- Figure 68: Factors Influencing the Threat of Substitutes in the Bleach Market in Japan, 2007
- Figure 69: Drivers of Degree of Rivalry in the Bleach Market in Japan, 2007
- Figure 70: Japan Bleach Distribution: % Share, by Value, 2007
- Figure 71: Japan Bleach Market Value Forecast: $ million, 2007-2012
- Figure 72: United Kingdom Bleach Market Value: $ million, 2003-2007
- Figure 73: United Kingdom Bleach Market Segmentation I: % Share, by Value, 2007
- Figure 74: United Kingdom Bleach Market Segmentation II: % Share, by Value, 2007
- Figure 75: United Kingdom Bleach Market Share: % Share, by Value, 2007
- Figure 76: Forces Driving Competition in the Bleach Market in the UK, 2007
- Figure 77: Drivers of Buyer Power in the Bleach Market in the UK, 2007
- Figure 78: Drivers of Supplier Power in the Bleach Market in the UK, 2007
- Figure 79: Factors Influencing the Likelihood of New Entrants in the Bleach Market in the UK, 2007
- Figure 80: Factors Influencing the Threat of Substitutes in the Bleach Market in the UK, 2007
- Figure 81: Drivers of Degree of Rivalry in the Bleach Market in the UK, 2007
- Figure 82: United Kingdom Bleach Distribution: % Share, by Value, 2007
- Figure 83: United Kingdom Bleach Market Value Forecast: $ million, 2007-2012
- Figure 84: United States Bleach Market Value: $ million, 2003-2007
- Figure 85: United States Bleach Market Segmentation I: % Share, by Value, 2007
- Figure 86: United States Bleach Market Segmentation II: % Share, by Value, 2007
- Figure 87: United States Bleach Market Share: % Share, by Value, 2007
- Figure 88: Forces Driving Competition in the Bleach Market in the United States, 2007
- Figure 89: Drivers of Buyer Power in the Bleach Market in the United States, 2007
- Figure 90: Drivers of Supplier Power in the Bleach Market in the United States, 2007
- Figure 91: Factors Influencing the Likelihood of New Entrants in the Bleach Market in the United States, 2007
- Figure 92: Factors Influencing the Threat of Substitutes in the Bleach Market in the United States, 2007
- Figure 93: Drivers of Degree of Rivalry in the Bleach Market in the United States, 2007
- Figure 94: United States Bleach Distribution: % Share, by Value, 2007
- Figure 95: United States Bleach Market Value Forecast: $ million, 2007-2012
- Figure 96: Revenues & Profitability: Clorox Company, The
- Figure 97: Revenues & Profitability: Colgate-Palmolive Company