Home Cleaning in the USA to 2009

Publication Date	September 2006
Publisher	Datamonitor
Product Type	Report
Pages	88
ISBN Number	not applicable
Product Code	DAT03756

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Summary

Introduction

This databook is a detailed information resource covering all the key data points on Home Cleaning in the USA. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope

Contains information on 4 categories: Bleach, Scouring products, Toilet care & General purpose cleaners.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for Home Cleaning in the USA increased between 1999-2004, growing at an average annual rate of 1.2%.

The leading company in the market for General purpose cleaners in 2004 was Reckitt Benckiser PLC. The second-largest player was The Clorox Company with S.C. Johnson & Son, Inc. in third place.The leading company in the market for Scouring products in 2004 was The Clorox Company. The second-largest player was 3M.

The leading company in the market for Toilet Care in 2004 was Reckitt Benckiser PLC. The second-largest player was The Clorox Company with WD-40 Company in third place.The leading company in the market for Bleach in 2004 was The Clorox Company. The second-largest player was Church & Dwight Co., Inc. with Henkel KGaA in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Home Cleaning markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

Content

Chapter 1 Introduction
- What is this report about?
- How to use this report
- Definitions
Chapter 2 USA Bleach
- 2.1 Value
- 2.2 Volume
- 2.3 Market Share
- 2.4 Distribution
- 2.5 Expenditure & consumption per head
Chapter 3 USA General Purpose Cleaners
- 3.1 Value
- 3.2 Volume
- 3.3 Market Share
- 3.4 Distribution
- 3.5 Expenditure & consumption per head
Chapter 4 USA Scouring Products
- 4.1 Value
- 4.2 Volume
- 4.3 Market Share
- 4.4 Distribution
- 4.5 Expenditure & consumption per head
Chapter 5 USA Toilet Care
- 5.1 Value
- 5.2 Volume
- 5.3 Market Share
- 5.4 Distribution
- 5.5 Expenditure & consumption per head
Chapter 6 USA Socioeconomic Profile
- 6.1 Country Overview
- 6.2 Key Facts
- 6.3 Political Overview
- 6.4 United States Economic Overview
Chapter 7 USA Macroeconomic Profile
- 7.1 Macroeconomic Indicators
Chapter 8 Research Methodology
- 8.1 Methodology overview
- 8.2 Secondary research
- 8.3 Market modelling
- 8.4 Primary research
- 8.5 Data finalisation
- 8.6 Ongoing research
Chapter 9 Appendix
- 9.1 Future readings
- 9.2 Research team
- 9.3 How to contact experts in your industry
List Of Tables
- Table 1: Home Cleaning category definitions
- Table 2: Home Cleaning distribution channels
- Table 3: USA Bleach value, 1999-2004 (USD m, nominal prices)
- Table 4: USA Bleach value forecast, 2004-2009 (USD m, nominal prices)
- Table 5: USA Bleach value, 1999-2004 (USD m, 2004 prices)
- Table 6: USA Bleach value forecast, 2004-2009 (USD m, 2004 prices)
- Table 7: USA Bleach volume, 1999-2004 (Kg/Liters m)
- Table 8: USA Bleach volume forecast, 2004-2009 (Kg/Liters m)
- Table 9: USA Bleach brand share, by value, 2003-2004 (%)
- Table 10: USA Bleach value, by brand, 2003-2004 (USD m nominal prices)
- Table 11: USA Bleach company share, by value, 2003-2004 (%)
- Table 12: USA Bleach value, by company, 2003-2004 (USD m nominal prices)
- Table 13: USA Bleach distribution channels, by value, 2003-2004 (%)
- Table 14: USA Bleach value, by distribution channel, 2003-2004 (USD m nominal price)
- Table 15: USA Bleach expenditure per head, 1999-2004 (USD, nominal prices)
- Table 16: USA Bleach forecast expenditure per head, 2004-2009 (USD, nominal prices)
- Table 17: USA Bleach consumption per head, 1999-2004 (Kg/Liters)
- Table 18: USA Bleach forecast consumption per head, 2004-2009 (Kg/Liters)
- Table 19: USA General purpose cleaners value, 1999-2004 (USD m, nominal prices)
- Table 20: USA General purpose cleaners value forecast, 2004-2009 (USD m, nominal prices)
- Table 21: USA General purpose cleaners value, 1999-2004 (USD m, 2004 prices)
- Table 22: USA General purpose cleaners value forecast, 2004-2009 (USD m, 2004 prices)
- Table 23: USA General purpose cleaners volume, 1999-2004 (Liters m)
- Table 24: USA General purpose cleaners volume forecast, 2004-2009 (Liters m)
- Table 25: USA General purpose cleaners brand share, by value, 2003-2004 (%)
- Table 26: USA General purpose cleaners value, by brand, 2003-2004 (USD m nominal prices)
- Table 27: USA General purpose cleaners company share, by value, 2003-2004 (%)
- Table 28: USA General purpose cleaners value, by company, 2003-2004 (USD m nominal prices)
- Table 29: USA General purpose cleaners distribution channels, by value, 2003-2004 (%)
- Table 30: USA General purpose cleaners value, by distribution channel, 2003-2004 (USD m nominal price)
- Table 31: USA General purpose cleaners expenditure per head, 1999-2004 (USD, nominal prices)
- Table 32: USA General purpose cleaners forecast expenditure per head, 2004-2009 (USD, nominal prices)
- Table 33: USA General purpose cleaners consumption per head, 1999-2004 (Kg/Liters/Units)
- Table 34: USA General purpose cleaners forecast consumption per head, 2004-2009 (Kg/Liters/Units)
- Table 35: USA Scouring products value, 1999-2004 (USD m, nominal prices)
- Table 36: USA Scouring products value forecast, 2004-2009 (USD m, nominal prices)
- Table 37: USA Scouring products value, 1999-2004 (USD m, 2004 prices)
- Table 38: USA Scouring products value forecast, 2004-2009 (USD m, 2004 prices)
- Table 39: USA Scouring products volume, 1999-2004 (Units m)
- Table 40: USA Scouring products volume forecast, 2004-2009 (Units m)
- Table 41: USA Scouring products brand share, by value, 2003-2004 (%)
- Table 42: USA Scouring products value, by brand, 2003-2004 (USD m nominal prices)
- Table 43: USA Scouring products company share, by value, 2003-2004 (%)
- Table 44: USA Scouring products value, by company, 2003-2004 (USD m nominal prices)
- Table 45: USA Scouring products distribution channels, by value, 2003-2004 (%)
- Table 46: USA Scouring products value, by distribution channel, 2003-2004 (USD m nominal prices)
- Table 47: USA Scouring products expenditure per head, 1999-2004 (USD, nominal prices)
- Table 48: USA Scouring products forecast expenditure per head, 2004-2009 (USD, nominal prices)
- Table 49: USA Scouring products consumption per head, 1999-2004 (Units)
- Table 50: USA Scouring products forecast consumption per head, 2004-2009 (Units)
- Table 51: USA Toilet care value, 1999-2004 (USD m, nominal prices)
- Table 52: USA Toilet care value forecast, 2004-2009 (USD m, nominal prices)
- Table 53: USA Toilet care value, 1999-2004 (USD m, 2004 prices)
- Table 54: USA Toilet care value forecast, 2004-2009 (USD m, 2004 prices)
- Table 55: USA Toilet care volume, 1999-2004 (Units m)
- Table 56: USA Toilet care volume forecast, 2004-2009 (Units m)
- Table 57: USA Toilet care brand share, by value, 2003-2004 (%)
- Table 58: USA Toilet care value, by brand, 2003-2004 (USD m nominal prices)
- Table 59: USA Toilet care company share, by value, 2003-2004 (%)
- Table 60: USA Toilet care value, by company, 2003-2004 (USD m nominal prices)
- Table 61: USA Toilet care distribution channels, by value, 2003-2004 (%)
- Table 62: USA Toilet care value, by distribution channel, 2003-2004 (USD m nominal price)
- Table 63: USA Toilet care expenditure per head, 1999-2004 (USD, nominal prices)
- Table 64: USA Toilet care forecast expenditure per head, 2004-2009 (USD, nominal prices)
- Table 65: USA Toilet care consumption per head, 1999-2004 (Units)
- Table 66: USA Toilet care forecast consumption per head, 2004-2009 (Units)
- Table 67: United States Key Facts
- Table 68: USA population, by age group, 1999-2004 (millions)
- Table 69: USA population forecast, by age group, 2004-2009 (millions)
- Table 70: USA population, by gender, 1999-2004 (millions)
- Table 71: USA population forecast, by gender, 2004-2009 (millions)
- Table 72: USA real GDP, 1999-2004 (US$ bn, 2004 prices)
- Table 73: USA real GDP forecast, 2004-2009 (US$ bn, 2004 prices)
- Table 74: USA nominal GDP, 1999-2004 (US$ bn, nominal prices)
- Table 75: USA nominal GDP forecast, 2004-2009 (US$ bn, nominal prices)
- Table 76: USA real GDP, 1999-2004 (US$ bn, 2004 prices)
- Table 77: USA real GDP forecast, 2004-2009 (US$ bn, 2004 prices)
- Table 78: USA consumer price index, 1999-2004 (2000=100)
- Table 79: USA consumer price index, 2004-2009 (2000=100)
- Table 80: USA exchange rate, 1999-2004
List Of Figures
- Figure 1: USA Bleach value & value forecast, 1999-2009 (USD m, nominal prices)
- Figure 2: USA Bleach segment growth comparison, by value, 1999-2009
- Figure 3: USA Bleach volume & volume forecast, 1999-2009 (Kg/Liters m)
- Figure 4: USA Bleach category growth comparison, by volume, 1999-2009
- Figure 5: USA General purpose cleaners value & value forecast, 1999-2009 (USD m, nominal prices)
- Figure 6: USA General purpose cleaners segment growth comparison, by value, 1999-2009
- Figure 7: USA General purpose cleaners volume & volume forecast, 1999-2009 (Liters m)
- Figure 8: USA General purpose cleaners category growth comparison, by volume, 1999-2009
- Figure 9: USA Scouring products value & value forecast, 1999-2009 (USD m, nominal prices)
- Figure 10: USA Scouring products segment growth comparison, by value, 1999-2009
- Figure 11: USA Scouring products volume & volume forecast, 1999-2009 (Kg/Liters/Units m)
- Figure 12: USA Scouring products category growth comparison, by volume, 1999-2009
- Figure 13: USA Toilet care value & value forecast, 1999-2009 (USD m, nominal prices)
- Figure 14: USA Toilet care segment growth comparison, by value, 1999-2009
- Figure 15: USA Toilet care volume & volume forecast, 1999-2009 (Units m)
- Figure 16: USA Toilet care category growth comparison, by volume, 1999-2009
- Figure 17: Map of United States
- Figure 18: Annual data review process
List Of Tables
Appendix