Laundry Care in Brazil

Publication Date	June 2009
Publisher	Euromonitor
Product Type	Report
Pages	40
ISBN Number	not applicable
Product Code	EUR01671

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Summary

Euromonitor International's Laundry Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage:

laundry detergents (automatic, powder, tablets, liquid, bar, hand wash, fine fabric), fabric softeners, carpet cleaners, laundry aids.

Data coverage:

market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

Get a detailed picture of the laundry care industry ;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands ;
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

Content

Laundry Care in Brazil
Euromonitor International
July 2009
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
- Table 1 Household Penetration of Washing Machines 2003-2008
Sector Data
- Table 2 Sales of Laundry Care by Subsector: Value 2003-2008
- Table 3 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
- Table 4 Sales of Laundry Detergents by Type: Value 2003-2008
- Table 5 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
- Table 6 Sales of Laundry Aids by Type: Value 2003-2008
- Table 7 Sales of Laundry Aids by Type: % Value Growth 2003-2008
- Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2008
- Table 9 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2007-2008
- Table 10 Laundry Care Company Shares 2004-2008
- Table 11 Laundry Care Brand Shares 2005-2008
- Table 12 Laundry Detergents Company Shares 2004-2008
- Table 13 Laundry Detergents Brand Shares 2005-2008
- Table 14 Laundry Aids Company Shares 2004-2008
- Table 15 Laundry Aids Brand Shares 2005-2008
- Table 16 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
- Table 17 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013
Church & Dwight Co Inc
Strategic Direction
Key Facts
- Summary 1 Church & Dwight Co Inc: Key Facts
- Summary 2 Church & Dwight Co Inc: Operational Indicators
Company Background
Production
Competitive Positioning
- Summary 3 Church & Dwight Co Inc: Competitive Position 2008
Clorox Co, the
Strategic Direction
Key Facts
- Summary 4 The Clorox Co: Key Facts
- Summary 5 The Clorox Co: Operational Indicators
Company Background
Production
Competitive Positioning
- Summary 6 The Clorox Co: Competitive Position 2008
Method Products Inc
Strategic Direction
Key Facts
- Summary 7 Method Products Inc: Key Facts
Company Background
Production
Competitive Positioning
Procter & Gamble Co, the
Strategic Direction
Key Facts
- Summary 8 The Procter & Gamble Co: Key Facts
- Summary 9 The Procter & Gamble Co: Operational Indicators
Company Background
Production
Competitive Positioning
- Summary 10 The Procter & Gamble Co: Competitive Position 2008
Reckitt Benckiser Inc
Strategic Direction
Key Facts
- Summary 11 Reckitt Benckiser Inc: Key Facts
Company Background
Production
Competitive Positioning
- Summary 12 Reckitt Benckiser Inc: Competitive Position 2008
SC Johnson & Son Inc
Strategic Direction
Key Facts
- Summary 13 SC Johnson & Son Inc: Key Facts
Company Background
Production
Competitive Positioning
- Summary 14 SC Johnson & Son Inc: Competitive Position 2008
Seventh Generation Inc
Strategic Direction
Key Facts
- Summary 15 Seventh Generation Inc: Key Facts
- Summary 16 Seventh Generation Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Wd-40 Co
Strategic Direction
Key Facts
- Summary 17 WD-40 Co: Key Facts
- Summary 18 WD-40 Co: Operational Indicators
Company Background
Production
Competitive Positioning
- Summary 19 WD-40 Co: Competitive Position 2008
Executive Summary
Mature Categories Limit Growth Potential
Green Works Proves That Consumers Want To Go Green
Procter & Gamble Dominance Leads To Market Exits
Consumers Overwhelmingly Choose Supermarkets
Limited Recovery Expected
Key Trends and Developments
Growing Concern for the Environment
Impact of Chemicals Causes Safety Concerns
Private Label Gains, But Not at the Expense of Market Leader Procter & Gamble
Consumers Seek Easy Cleaning Options
Stay at Home Consumers Offer Room for Household Care Growth
Market Indicators
- Table 18 Households 2003-2008
Market Data
- Table 19 Sales of Household Care by Sector: Value 2003-2008
- Table 20 Sales of Household Care by Sector: % Value Growth 2003-2008
- Table 21 Household Care Company Shares 2004-2008
- Table 22 Household Care Brand Shares 2005-2008
- Table 23 Penetration of Private Label by Sector 2003-2008
- Table 24 Sales of Household Care by Distribution Format: % Analysis 2003-2008
- Table 25 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
- Table 26 Forecast Sales of Household Care by Sector: Value 2008-2013
- Table 27 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions
- Summary 20 Research Sources