Laundry Care in Greece

Publication Date	June 2009
Publisher	Euromonitor
Product Type	Report
Pages	26
ISBN Number	not applicable
Product Code	EUR01668

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Summary

Euromonitor International's Laundry Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage:

laundry detergents (automatic, powder, tablets, liquid, bar, hand wash, fine fabric), fabric softeners, carpet cleaners, laundry aids.

Data coverage:

market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

Get a detailed picture of the laundry care industry ;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands ;
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

Content

Laundry Care in Greece
Euromonitor International
June 2009
List of Contents and Tables
- Executive Summary
- Healthy Value Growth Continues
- Growing Demand for Eco-friendly Variants
- Multinationals Continue To Dominate
- Supermarkets/hypermarkets and Discounters Gain Value Shares
- Value Sales Set To Fall, Due To Maturity and A Challenging Economic Environment
- Key Trends and Developments
- Innovative and Convenient Products Drive Value Sales
- Harsh Economic Environment Heavily Influences Consumer Behaviour
- Multinationals Continue To Dominate
- Growing Demand for Eco-friendly Variants
- Younger Generation of Greek Consumers Influences Product Development
- Market Indicators
- Table 1 Households 2003-2008
- Market Data
- Table 2 Sales of Household Care by Sector: Value 2003-2008
- Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
- Table 4 Household Care Company Shares 2004-2008
- Table 5 Household Care Brand Shares 2005-2008
- Table 6 Penetration of Private Label by Sector 2003-2008
- Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
- Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
- Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
- Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Appendix
- Definitions
Summary 1 Research Sources
- Eureka Hellas SA
- Strategic Direction
- Key Facts
Summary 2 Eureka Hellas SA: Key Facts
Summary 3 Eureka Hellas SA: Operational Indicators 2005-2006
- Company Background
- Production
- Competitive Positioning
Summary 4 Eureka Hellas SA: Competitive Position 2008
- Eurochartiki SA
- Strategic Direction
- Key Facts
Summary 5 Eurochartiki SA: Key Facts
- Company Background
- Production
- Competitive Positioning
Summary 6 Eurochartiki SA: Competitive Position 2008
- Papoutsanis Sa, Pd
- Strategic Direction
- Key Facts
Summary 7 PD Papoutsanis SA: Key Facts
- Company Background
- Production
Summary 8 PD Papoutsanis SA: Production Statistics 2007
- Competitive Positioning
Summary 9 PD Papoutsanis SA: Competitive Position 2008
- Rico Chemicals SA
- Strategic Direction
- Key Facts
Summary 10 Rico Chemicals SA: Key Facts
- Company Background
- Production
- Competitive Positioning
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Sector Data
- Table 11 Sales of Laundry Care by Subsector: Value 2003-2008
- Table 12 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
- Table 13 Sales of Laundry Detergents by Type: Value 2003-2008
- Table 14 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
- Table 15 Sales of Laundry Aids by Type: Value 2003-2008
- Table 16 Sales of Laundry Aids by Type: % Value Growth 2003-2008
- Table 17 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2008
- Table 18 Laundry Care Company Shares 2004-2008
- Table 19 Laundry Care Brand Shares 2005-2008
- Table 20 Laundry Detergents Company Shares 2004-2008
- Table 21 Laundry Detergents Brand Shares 2005-2008
- Table 22 Laundry Aids Company Shares 2004-2008
- Table 23 Laundry Aids Brand Shares 2005-2008
- Table 24 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
- Table 25 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013