Laundry Care in Poland

Publication Date	June 2009
Publisher	Euromonitor
Product Type	Report
Pages	32
ISBN Number	not applicable
Product Code	EUR01667

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Summary

Euromonitor International's Laundry Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage:

laundry detergents (automatic, powder, tablets, liquid, bar, hand wash, fine fabric), fabric softeners, carpet cleaners, laundry aids.

Data coverage:

market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

Get a detailed picture of the laundry care industry ;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands ;
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

Content

Laundry Care in Poland
Euromonitor International
June 2009
List of Contents and Tables
- Executive Summary
- Consumers Add More Household Care Products To Their Shopping Baskets
- Poles Put More Emphasis on Interiors and Cleanliness
- Multinational Companies Dominate in Poland
- Supermarkets/hypermarkets and Discounters Grow in Importance
- Retail Value Growth Is Predicted
- Key Trends and Developments
- Polish Consumers Are Becoming More Sophisticated
- the Share of Urban Households Is Rising
- Multinationals Dominate Household Care in Poland
- Private Label Has Bright Prospects in Poland
- Packaging and Added-value Benefits Prove More Attractive
- "green" Products Lose Out To Standard Offerings
- Market Indicators
- Table 1 Households 2003-2008
- Market Data
- Table 2 Sales of Household Care by Sector: Value 2003-2008
- Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
- Table 4 Household Care Company Shares 2004-2008
- Table 5 Household Care Brand Shares 2005-2008
- Table 6 Penetration of Private Label by Sector 2003-2008
- Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
- Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
- Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
- Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
- Definitions
Summary 1 Research Sources
- Avanti Polska Sp Zoo
- Strategic Direction
- Key Facts
Summary 2 Avanti Polska Sp zoo: Key Facts
- Company Background
- Production
- Competitive Positioning
Summary 3 Avanti Polska Sp zoo: Competitive Position 2008
- Global Group Sp Zoo
- Strategic Direction
- Key Facts
Summary 4 Global Group Sp zoo: Key Facts
- Company Background
- Production
- Competitive Positioning
Summary 5 Global Group Sp zoo: Competitive Position 2008
- Gold Drop Sp Zoo
- Strategic Direction
- Key Facts
Summary 6 Gold Drop Sp zoo: Key Facts
Summary 7 Gold Drop Sp zoo: Operational Indicators
- Company Background
- Production
- Competitive Positioning
Summary 8 Gold Drop Sp zoo: Competitive Position 2008
- Inco-veritas SA
- Strategic Direction
- Key Facts
Summary 9 Inco-Veritas SA: Key Facts
Summary 10 Inco-Veritas SA: Operational Indicators
- Company Background
- Production
- Competitive Positioning
Summary 11 Inco-Veritas SA: Competitive Position 2008
- Libella Sp Zoo
- Strategic Direction
- Key Facts
Summary 12 Libella Sp zoo: Key Facts
Summary 13 Libella Sp zoo: Operational Indicators
- Company Background
- Production
- Competitive Positioning
Summary 14 Libella Sp zoo: Competitive Position 2008
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Sector Indicators
- Table 11 Household Penetration of Washing Machines 2003-2008
- Sector Data
- Table 12 Sales of Laundry Care by Subsector: Value 2003-2008
- Table 13 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
- Table 14 Sales of Laundry Detergents by Type: Value 2003-2008
- Table 15 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
- Table 16 Sales of Laundry Aids by Type: Value 2003-2008
- Table 17 Sales of Laundry Aids by Type: % Value Growth 2003-2008
- Table 18 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2008
- Table 19 Laundry Care Company Shares 2004-2008
- Table 20 Laundry Care Brand Shares 2005-2008
- Table 21 Laundry Detergents Company Shares 2004-2008
- Table 22 Laundry Detergents Brand Shares 2005-2008
- Table 23 Laundry Aids Company Shares 2004-2008
- Table 24 Laundry Aids Brand Shares 2005-2008
- Table 25 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
- Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013