Boardsports Market Report: 2008 Edition

Publication Date	September 2008
Publisher	Koncept Analytics
Product Type	Report
Pages	34
ISBN Number	not applicable
Product Code	KOA04299

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£635.00
approximately: $947 | €756

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Summary

Boardsports is a growing market driven by preference for individual action sports.

The apparel and accessories market for such sports is not limited to the actual participants, but includes all those who prefer brands and styles associated with it.

Board-based sports activities are growing rapidly in the US compared to other action sport categories. Including snowboarding in the Winter Olympics and greater TV coverage of surfing, snowboarding, and skateboarding have increased consumer awareness and helped in driving the popularity of boardsports.

The report focuses on the US boardsports market - value, growth rate, and segments. It also discusses the key trends prevalent in the market. The report provides comprehensive analysis of participation trends in the boardsports market. The report profiles the major market players, including their business strategies.

Content

1. Boardsports: An Overview
- Water Boardsports
- Land Boardsports
- Snow Boardsports
- Sand Boardsports
- Air Boardsports
2. Action Sports Market
- Active Use Market Share
- Mens Active Use Market
- Womens Active Use Market
3. Ski Industry
- Skier Statistics
- Ski Equipment Shipments
4. Surf and Skate Market
- Retail Market Value
- Distribution Channels
5. Skate Footwear Market
- Athletic Footwear Market
- Skate Footwear - Top Brands
- Distribution Channels
6. Boardsports Participation Statistics
- Participation Rate Comparison
- Gender Split
7. Market Trends
- 7.1 Rising Gas Prices Impact Surfing Industry
- 7.2 Classic Brands Exploring Opportunities
- 7.3 Increased Women, Girls Participation
- 7.4 Environment-friendly Surf Companies
- 7.5 Consumer Behavior
8. Competitor Analysis
- Snowboarders Top Brands
- Surfers Top Brands
- Comparative Retail Pricing
9. Company Profiles
- 9.1 Quiksilver
  - Overview
  - Business Strategies
  - Balanced Portfolio of Lifestyle Brands
  - Integration of Rossignol
- 9.2 Billabong
  - Overview
  - Business Strategies
  - Retail Strategy
  - Brand Strategy
- 9.3 Volcom
  - Overview
  - Business Strategies
  - Geographic Diversification
  - Distribution and Sales Strategy
- 9.4 ONeill
  - Overview
  - Business Strategies
  - Focus on Store Design
  - IT Strategy
- 9.5 Rip Curl
  - Overview
  - Business Strategies
  - Shifts Focus to Stores
  - European Expansion
- 9.6 Burton
  - Overview
  - Business Strategies
  - Partnership with KTV Digital Media
  - New Distribution Center
List of Tables
- Skier Visits by State (2007)
- US Ski Equipment- Wholesale Value of Manufacturers' Shipments (2006-07)
- US Athletic Footwear - Wholesale Value of Manufacturers' Shipments (2006-07)
- Participation Rate Comparison (2007)
- Womens Segment - Retail Pricing of Surf/Skate/Snow Brands
- Mens Segment - Retail Pricing of Surf/Skate/Snow Brands
- Quiksilver - Revenue Breakdown by Product Segments (2005-07)
- Billabong - Brand Sales Estimates (2007-H108)
- Volcom - Revenue by Regions (2005-07)
- List of Charts
- Boardsports Segmentation
- Total Active Use Market Share (2008)
- Mens Active Use Market Share (2008)
- Womens Active Use Market Share (2008)
- US Skier Visits (2001-07)
- Household Income by Equipment (2007)
- Retail Surf/Skate Market Value Core/Overall (2006)
- Breakdown of U.S. Retail Sales in Core Surf & Skate Channel (2006)
- Market Share of Skate Footwear of Top Brands (2006-07)
- Top Ten US Skateboard Footwear Brand Market Share (Total POS)
- Top Ten US Skateboard Footwear Brand Market Share (Athletic Sporting Goods Channel)
- Breakdown of Distribution Channel in Skate Footwear Market (2007)
- Participation Rate Comparison (2006)
- Gender Split in Participation Rates
- Shoppers Preference Clothes/Shoes/Accessories (2006)
- Snowboarders - Top 10 T-Shirt Brands
- Snowboarders - Top 10 Jeans Brands
- Snowboarders - Top 10 Shorts Brands
- Surfers - Top 10 T-Shirt Brands
- Surfers - Top 10 Jeans Brands
- Surfers - Top 10 Shorts Brands
- Billabong - Relative Brand Exposure (2007)