The Apparel Industry's Top Seven Mega-Trends

Management Briefing

Publication Date	May 2007
Publisher	Just Style
Product Type	Report
Pages	15
ISBN Number	not applicable
Product Code	AJS00007

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£177.00
approximately: $313 | €224

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Summary

Fads come and go, particularly in the fashion world. Often, behind those blips in consumer preferences, we see deeper, more impactful undercurrents that signal larger changes in direction in the market.

Content

Introduction to the top trends 2007
A review of 2006's trends
Savvy consumers shop better, smarter
Discount retailing: The proliferation will continue among brands, designers and retailers
Smart retailers and brands give consumers more options, more often
The plus-size market keeps growing
Line extensions are brand life support
Technology will divide apparel players into the winners and losers
Consumers love luxury at all costs
Trends for 2007
The tween and teen markets are growing in size and discretionary income
Innovation is a competitive advantage
Customisation of experience drives consumer traffic and loyalty
Online retailing is the format of choice for many consumers
Eco-friendly has moved from fad toward an expectation for many consumers
Private labels' brands make headway in product mixes
China's influence will continue to impact all areas of apparel