How Britain Shops 2006: Clothing

Publication Date	May 2006
Publisher	Verdict
Product Type	Report
Pages	198
ISBN Number	not applicable
Product Code	VDT00027

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Summary

How Britain Shops Clothing provides a detailed overview of the shopping habits of consumers. It examines, who shops for clothing, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.

Scope

A thorough analysis of the way customer shop in the clothing sector, complete with profiles of the following retailers:
Asda/George, Bhs, Burton, Debenhams, Marks & Spencer, Matalan, New Look, Next, Primark, River Island, Tesco

Highlights

Each How Britain Shops report provides visitor and main user share data, conversion rates, customer loyalty rates, reasons for loyalty and key competitors for all major retailers in the sector. Data is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a four year period.

Reasons to Purchase

How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.
Verdict's thorough understanding of retail issues enables us to interpret data from an informed viewpoint and explore implications for retailers.

Content

Chapter 1 Introduction
- What is cDNA?
- What's available?
Chapter 2 Executive Summary
- Clothing key findings
- Profile of clothing shoppers
- Penetration of clothing shoppers
- Clothing retailer usage
- Clothing main user share by region
- Clothing conversion rates
- Clothing shopping around
- Clothing loyalty
- Clothing drivers of loyalty/disloyalty
Chapter 3 Bhs
- Bhs key findings
- Bhs visitors
- Bhs main users
- Bhs conversion rates
- Bhs loyalty
- Bhs competitors
Chapter 4 Burton
- Burton key findings
- Burton visitors
- Burton main users
- Burton conversion rates
- Burton loyalty
- Burton competitors
Chapter 5 Debenhams
- Debenhams key findings
- Debenhams visitors
- Debenhams main users
- Debenhams conversion rates
- Debenhams loyalty
- Debenhams competitors
Chapter 6 George (Asda)
- George (Asda) key findings
- George (Asda) visitors
- George (Asda) main users
- George (Asda) conversion rates
- George (Asda) loyalty
- George (Asda) competitors
Chapter 7 Marks & Spencer
- Marks & Spencer key findings
- Marks & Spencer visitors
- Marks & Spencer main users
- Marks & Spencer conversion rates
- Marks & Spencer loyalty
- Marks & Spencer competitors
Chapter 8 Matalan
- Matalan key findings
- Matalan visitors
- Matalan main users
- Matalan conversion rates
- Matalan loyalty
- Matalan competitors
Chapter 9 New Look
- New Look key findings
- New Look visitors
- New Look main users
- New Look conversion rates
- New Look loyalty
- New Look competitors
Chapter 10 Next
- Next key findings
- Next visitors
- Next main users
- Next conversion rates
- Next loyalty
- Next competitors
Chapter 11 Primark
- Primark key findings
- Primark visitors
- Primark main users
- Primark conversion rates
- Primark loyalty
- Primark competitors
Chapter 12 River Island
- River Island key findings
- River Island visitors
- River Island main users
- River Island conversion rates
- River Island loyalty
- River Island competitors
Chapter 13 Tesco
- Tesco key findings
- Tesco visitors
- Tesco main users
- Tesco conversion rates
- Tesco loyalty
- Tesco competitors
Chapter 14 Appendix
- Basic methodology
- The selection of parliamentary constituencies
- Metropolitan county
- Other 100% urban
- Mixed urban/rural
- Rural
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting
List Of Tables
- Tables 1: Profile of clothing shoppers by region 2006
- Table 2: Share of active clothing shoppers regularly using each retailer 2002-2006
- Table 3: Share of active clothing shoppers using a given retailer as their main store 2002-2006
- Table 4: Share of active clothing shoppers naming a retailer as their main store by TV region 2006
- Table 5: Average rate of clothing conversion from visitor to main user by TV region 2006
- Table 6: Clothing - average number of other stores used by TV region 2006
- Table 7: Proportion of clothing shoppers that are loyal to their main store by TV region 2006
- Table 8: Clothing detailed drivers of loyalty (%) 2006
- Table 9: Clothing loyalty scores by retailer (%) 2002-2006
- Table 10: Clothing disloyalty scores by retailer (%) 2002-2006
- Table 11: What disloyal clothing users preferred about other stores (%) 2002-2006
- Table 12: Bhs visitor share by region 2006
- Table 13: Bhs main user share by region 2006
- Table 14: Bhs conversion rates by region 2006
- Table 15: Bhs loyalty by region 2006
- Table 16: Bhs drivers of loyalty 2006
- Table 17: Bhs drivers of disloyalty 2006
- Table 18: Bhs potential change 2006
- Table 19: Bhs - other retailers used 2006
- Table 20: Bhs - other clothing stores used (%) 2006
- Table 21: Burton visitor share by region 2006
- Table 22: Burton main user share by region 2006
- Table 23: Burton conversion rates by region 2006
- Table 24: Burton loyalty by region 2006
- Table 25: Burton drivers of loyalty 2006
- Table 26: Burton drivers of disloyalty 2006
- Table 27: Burton potential change 2006
- Table 28: Burton - other retailers used 2006
- Table 29: Burton - other clothing stores used (%) 2006
- Table 30: Debenhams visitor share by region 2006
- Table 31: Debenhams main user share by region 2006
- Table 32: Debenhams conversion rates by region 2006
- Table 33: Debenhams loyalty by region 2006
- Table 34: Debenhams drivers of loyalty 2006
- Table 35: Debenhams drivers of disloyalty 2006
- Table 36: Debenhams potential change 2006
- Table 37: Debenhams - other retailers used 2006
- Table 38: Debenhams - other clothing stores used (%) 2006
- Table 39: George (Asda) visitor share by region 2006
- Table 40: George (Asda) main user share by region 2006
- Table 41: George (Asda) conversion rates by region 2006
- Table 42: George (Asda) loyalty by region 2006
- Table 43: George (Asda) drivers of loyalty 2006
- Table 44: George (Asda) drivers of disloyalty 2006
- Table 45: George (Asda) potential change 2006
- Table 46: George (Asda) - other retailers used 2006
- Table 47: George (Asda) - other clothing stores used (%) 2006
- Table 48: Marks & Spencer visitor share by region 2006
- Table 49: Marks & Spencer main user share by region 2006
- Table 50: Marks & Spencer conversion rates by region 2006
- Table 51: Marks & Spencer loyalty by region 2006
- Table 52: Marks & Spencer drivers of loyalty 2006
- Table 53: Marks & Spencer drivers of disloyalty 2006
- Table 54: Marks & Spencer potential change 2006
- Table 55: Marks & Spencer - other retailers used 2006
- Table 56: Marks & Spencer - other clothing stores used (%) 2006
- Table 57: Matalan visitor share by region 2006
- Table 58: Matalan main user share by region 2006
- Table 59: Matalan conversion rates by region 2006
- Table 60: Matalan loyalty by region 2006
- Table 61: Matalan drivers of loyalty 2006
- Table 62: Matalan drivers of disloyalty 2006
- Table 63: Matalan potential change 2006
- Table 64: Matalan - other retailers used 2006
- Table 65: Matalan - other clothing stores used (%) 2006
- Table 66: New Look visitor share by region 2006
- Table 67: New Look main user share by region 2006
- Table 68: New Look conversion rates by region 2006
- Table 69: New Look loyalty by region 2006
- Table 70: New Look drivers of loyalty 2006
- Table 71: New Look drivers of disloyalty 2006
- Table 72: New Look potential change 2006
- Table 73: New Look - other retailers used 2006
- Table 74: New Look - other clothing stores used (%) 2006
- Table 75: Next visitor share by region 2006
- Table 76: Next main user share by region 2006
- Table 77: Next conversion rates by region 2006
- Table 78: Next loyalty by region 2006
- Table 79: Next drivers of loyalty 2006
- Table 80: Next drivers of disloyalty 2006
- Table 81: Next potential change 2006
- Table 82: Next - other retailers used 2006
- Table 83: Next - other clothing stores used (%) 2006
- Table 84: Primark visitor share by region 2006
- Table 85: Primark main user share by region 2006
- Table 86: Primark conversion rates by region 2006
- Table 87: Primark loyalty by region 2006
- Table 88: Primark drivers of loyalty 2006
- Table 89: Primark drivers of disloyalty 2006
- Table 90: Primark potential change 2006
- Table 91: Primark - other retailers used 2006
- Table 92: Primark - other clothing stores used (%) 2006
- Table 93: River Island visitor share by region 2006
- Table 94: River Island main user share by region 2006
- Table 95: River Island conversion rates by region 2006
- Table 96: River Island loyalty by region 2006
- Table 97: River Island drivers of loyalty 2006
- Table 98: River Island drivers of disloyalty 2006
- Table 99: River Island potential change 2006
- Table 100: River Island - other retailers used 2006
- Table 101: River Island - other clothing stores used (%) 2006
- Table 102: Tesco visitor share by region 2006
- Table 103: Tesco main user share by region 2006
- Table 104: Tesco conversion rates by region 2006
- Table 105: Tesco loyalty by region 2006
- Table 106: Tesco drivers of loyalty 2006
- Table 107: Tesco drivers of disloyalty 2006
- Table 108: Tesco potential change 2006
- Table 109: Tesco - other retailers used 2006
- Table 110: Tesco - other clothing stores used (%) 2006
- Table 111: Sample sizes by sector
List Of Figures
- Figure 1: Share of clothing shoppers (%) 2002-2006
- Figure 2: Profile of clothing shoppers by gender (%) 2002-2006
- Figure 3: Profile of clothing shoppers by age bracket (%) 2002-2006
- Figure 4: Profile of clothing shoppers by socio-economic class (%) 2002-2006
- Figure 5: Proportion of consumers who shop for clothing by demographics (%) 2006
- Figure 6: Proportion of consumers who shop for clothing by TV region (%) 2006
- Figure 7: Concentration of main user share of Top Five clothing retailers 2004
- Figure 8: Concentration of main user share of Top Five clothing retailers 2005
- Figure 9: Concentration of main user share of Top Five clothing retailers 2006
- Figure 10: Average rate of clothing conversion from visitor to main user (%) 2006
- Figure 11: Rate of conversion from visitors to main users by clothing retailer (%) 2006
- Figure 12: Clothing - average number of other stores used 2002-2006
- Figure 13: Clothing - average number of other stores used by retailer 2006
- Figure 14: Proportion of clothing shoppers loyal to main store (%) 2002-2006
- Figure 15: Proportion of clothing shoppers that are loyal to their main store by demographic group (%) 2006
- Figure 16: Proportion of clothing shoppers that are loyal to their main store by retailer (%) 2006
- Figure 17: Percentage point change in loyalty rates since last year by clothing retailer 2006
- Figure 18: Proportion of loyal clothing main users identifying drivers of loyalty (%) 2002-2006
- Figure 19: Bhs visitor share (%) 2002-2006
- Figure 20: Bhs visitor share by demographic group (%) 2006
- Figure 21: Bhs main user share (%) 2002-2006
- Figure 22: Bhs main user share by demographic group (%) 2006
- Figure 23: Bhs conversion rates (%) 2002-2006
- Figure 24: Bhs conversion rates by demographic group (%) 2006
- Figure 25: Bhs loyalty (%) 2002-2006
- Figure 26: Bhs loyalty by demographics (%) 2006
- Figure 27: Bhs preference stores (%) 2006
- Figure 28: Bhs shopping around 2006
- Figure 29: Burton visitor share (%) 2002-2006
- Figure 30: Burton visitor share by demographic group (%) 2006
- Figure 31: Burton main user share (%) 2002-2006
- Figure 32: Burton main user share by demographic group (%) 2006
- Figure 33: Burton conversion rates (%) 2002-2006
- Figure 34: Burton conversion rates by demographic group (%) 2006
- Figure 35: Burton loyalty (%) 2002-2006
- Figure 36: Burton loyalty by demographics (%) 2006
- Figure 37: Burton preference stores (%) 2006
- Figure 38: Burton shopping around 2006
- Figure 39: Debenhams visitor share (%) 2002-2006
- Figure 40: Debenhams visitor share by demographic group (%) 2006
- Figure 41: Debenhams main user share (%) 2002-2006
- Figure 42: Debenhams main user share by demographic group (%) 2006
- Figure 43: Debenhams conversion rates (%) 2002-2006
- Figure 44: Debenhams conversion rates by demographic group (%) 2006
- Figure 45: Debenhams loyalty (%) 2002-2006
- Figure 46: Debenhams loyalty by demographics (%) 2006
- Figure 47: Debenhams preference stores (%) 2006
- Figure 48: Debenhams shopping around 2006
- Figure 49: George (Asda) visitor share (%) 2002-2006
- Figure 50: George (Asda) visitor share by demographic group (%) 2006
- Figure 51: George (Asda) main user share (%) 2002-2006
- Figure 52: George (Asda) main user share by demographic group (%) 2006
- Figure 53: George (Asda) conversion rates (%) 2002-2006
- Figure 54: George (Asda) conversion rates by demographic group (%) 2006
- Figure 55: George (Asda) loyalty (%) 2002-2006
- Figure 56: George (Asda) loyalty by demographics (%) 2006
- Figure 57: George (Asda) preference stores (%) 2006
- Figure 58: George (Asda) shopping around 2006
- Figure 59: Marks & Spencer visitor share (%) 2002-2006
- Figure 60: Marks & Spencer visitor share by demographic group (%) 2006
- Figure 61: Marks & Spencer main user share (%) 2002-2006
- Figure 62: Marks & Spencer main user share by demographic group (%) 2006
- Figure 63: Marks & Spencer conversion rates (%) 2002-2006
- Figure 64: Marks & Spencer conversion rates by demographic group (%) 2006
- Figure 65: Marks & Spencer loyalty (%) 2002-2006
- Figure 66: Marks & Spencer loyalty by demographics (%) 2006
- Figure 67: Marks & Spencer preference stores (%) 2006
- Figure 68: Marks & Spencer shopping around 2006
- Figure 69: Matalan visitor share (%) 2002-2006
- Figure 70: Matalan visitor share by demographic group (%) 2006
- Figure 71: Matalan main user share (%) 2002-2006
- Figure 72: Matalan main user share by demographic group (%) 2006
- Figure 73: Matalan conversion rates (%) 2002-2006
- Figure 74: Matalan conversion rates by demographic group (%) 2006
- Figure 75: Matalan loyalty (%) 2002-2006
- Figure 76: Matalan loyalty by demographics (%) 2006
- Figure 77: Matalan preference stores (%) 2006
- Figure 78: Matalan shopping around 2006
- Figure 79: New Look visitor share (%) 2002-2006
- Figure 80: New Look visitor share by demographic group (%) 2006
- Figure 81: New Look main user share (%) 2002-2006
- Figure 82: New Look main user share by demographic group (%) 2006
- Figure 83: New Look conversion rates (%) 2002-2006
- Figure 84: New Look conversion rates by demographic group (%) 2006
- Figure 85: New Look loyalty (%) 2002-2006
- Figure 86: New Look loyalty by demographics (%) 2006
- Figure 87: New Look preference stores (%) 2006
- Figure 88: New Look shopping around 2006
- Figure 89: Next visitor share (%) 2002-2006
- Figure 90: Next visitor share by demographic group (%) 2006
- Figure 91: Next main user share (%) 2002-2006
- Figure 92: Next main user share by demographic group (%) 2006
- Figure 93: Next conversion rates (%) 2002-2006
- Figure 94: Next conversion rates by demographic group (%) 2006
- Figure 95: Next loyalty (%) 2002-2006
- Figure 96: Next loyalty by demographics (%) 2006
- Figure 97: Next preference stores (%) 2006
- Figure 98: Next shopping around 2006
- Figure 99: Primark visitor share (%) 2002-2006
- Figure 100: Primark visitor share by demographic group (%) 2006
- Figure 101: Primark main user share (%) 2002-2006
- Figure 102: Primark main user share by demographic group (%) 2006
- Figure 103: Primark conversion rates (%) 2002-2006
- Figure 104: Primark conversion rates by demographic group (%) 2006
- Figure 105: Primark loyalty (%) 2002-2006
- Figure 106: Primark loyalty by demographics (%) 2006
- Figure 107: Primark preference stores (%) 2006
- Figure 108: Primark shopping around 2006
- Figure 109: River Island visitor share (%) 2002-2006
- Figure 110: River Island visitor share by demographic group (%) 2006
- Figure 111: River Island main user share (%) 2002-2006
- Figure 112: River Island main user share by demographic group (%) 2006
- Figure 113: River Island conversion rates (%) 2002-2006
- Figure 114: River Island conversion rates by demographic group (%) 2006
- Figure 115: River Island loyalty (%) 2002-2006
- Figure 116: River Island loyalty by demographics (%) 2006
- Figure 117: River Island preference stores (%) 2006
- Figure 118: River Island shopping around 2006
- Figure 119: Tesco visitor share (%) 2002-2006
- Figure 120: Tesco visitor share by demographic group (%) 2006
- Figure 121: Tesco main user share (%) 2002-2006
- Figure 122: Tesco main user share by demographic group (%) 2006
- Figure 123: Tesco conversion rates (%) 2002-2006
- Figure 124: Tesco conversion rates by demographic group (%) 2006
- Figure 125: Tesco loyalty (%) 2002-2006
- Figure 126: Tesco loyalty by demographics (%) 2006
- Figure 127: Tesco preference stores (%) 2006
- Figure 128: Tesco shopping around 2006