Deep Investigation and Research on and Investment Return Analysis of China's Underwear Industry from 2009 to 2010

Publication Date	July 2009
Publisher	CCM International
Product Type	Report
Pages	102
ISBN Number	not applicable
Product Code	CMI00147

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Summary

Based on the information from the State Statistical Bureau, General Administration of Custom, Ministry of Commerce , Development Research Center of Sate Council, underwear Industry Statistic Bureau, National Business Information Center, China Underwear Industry Association, National Economy Monitoring Center, the newspapers and magazines from domestic and oversea, the report made analysis on the current status of China Underwear industry, the development, the import and export, the operation of those big players in China, competition, industry policies and regulation and so on.

We made lots of analysis on the underwear market, it also contains the investment return, challenge the enterprises faced and the strategy they made. It is a good study for the underwear enterprises and investors who have interest on the industry to fully understand the industry development, the market operation in China, and to make correct competition strategy and investment plan

Content

Chapter I Foundation and Investment Characteristics of Underwear Industry
- Section I Analysis of The Foundation of Underwear Industry
  - I. Definition of Research Scope
  - II. Development Course of The Industry
- Section Ii Analysis of Industrial Investment Characteristics
  - I. Analysis of The Characteristics of The Underwear Industry
  - II. Analysis of The Industrial Life Cycle
  - III. Analysis of The Industrial Profitability
  - IV. Analysis of Barriers for Entering and Exiting The Industry
Chapter Ii Research on and Analysis of The Status Quo of China'S Underwear Market
- Section I China'S Underwear Market from 2007 to 2008
  - I. Underwear Market Scale from 2002 to 2008
  - II. The Condition of Underwear Market in 2008
  - III. Competition Pattern of Chinese Underwear Market
  - IV. Profitability of Key Underwear Enterprises in China
- Section Ii Operation Characteristics of Underwear Market in 2007
  - I. Transformation of Export Sales Enterprises into Domestic Sales Enterprises
  - II. Advancement of Underwear Chain at Sea
  - III. Initial Presentation of Capital Market Operation
  - IV. March of Large Agents towards Upstream
  - V. Continuous Way Exploration by International Brands
  - VI. March of Enterprises in Other Industries towards The Underwear Industry
  - VII. Blowout Growth of Homewear
- Section Iii Problems of The Industry and The Suggestions for Development
  - I. Problems of China'S Underwear Industry
  - II. Suggestions for The Development of China'S Underwear Enterprises
Chapter Iii Analysis of Underwear Segment Market in 2007
- Section I Analysis of Knitted Underwear Market
  - I. Status Quo of Knitted Underwear Market
  - II. Knitted Underwear Market Consumption
  - III. Analysis of The Competition between Leading Brands
- Section Ii Women'S Underwear
  - I. Status Quo of Women'S Underwear Market
  - II. Market Consumption of Women'S Underwear
  - III. Analysis of The Competition between Leading Brands
- Section Iii Men'S Underwear
  - I. Status Quo of Men'S Underwear Market
  - II. Consumption of Men'S Underwear
  - III. Analysis of The Competition between Leading Brands
Chapter Iv Analysis of Homewear Market in 2007
- Section I Homewear Market
  - I. Definition of Homewear
  - II. Profile of Homewear Industry
- Section Ii Investigation and Research on Homewear Industry in 2007
  - I. Analysis of Enterprise Structure in 2007
  - II. Analysis of Competing Brands
  - III. Analysis of Sales Channels in 2007
- Section Iii Analysis of Homewear Market Capacity
  - I. Analysis of Market Capacity
  - II. Analysis of Consumption Trend
Chapter V Competition and Profit of Enterprises in Underwear Segment Markets
- Section I Knitted Underwear Enterprises
  - I. Analysis of Competition among Enterprises in 2007
  - II. Analysis of Enterprise Profit Making in 2007
- Section Ii Analysis of Bra Industry
  - I. Analysis of Enterprises Competition in 2007
  - II. Analysis of Enterprises Profit Making in 2007
- Section Iii Analysis of Underpants Industry
  - I. Analysis of Enterprises Competition in 2007
  - II. Analysis of Enterprises Profit Making in 2007
- Section Iv Analysis of Sleepwear Industry
  - I. Analysis of Competition among Enterprises in 2007
  - II. Analysis of Enterprises Profit Making in 2007
Chapter Vi Analysis of Underwear Import and Export in 2008 in China
- Section I Analysis of Underwear Import in 2008
  - I. Overview of Underwear Import from 2007 to 2008
  - II. Categories of Imported Underwear Products from 2007 to 2008
  - III. Analysis of Underwear Imports Origins from 2007 to 2008
- Section Ii Analysis of Underwear Exports in 2008
  - I. Overview of Underwear Exports from 2007 to 2008
  - II. Categories of Exported Underwear Products from 2007 to 2008
  - III. Analysis of Countries to Which Underwear Products Are Exported from 2007 to 2008
Chapter Vii Analysis of Underwear Sales Channel in 2007
- Section I Analysis of Underwear Distribution Channel in China
  - I. Distribution Mode of Underwear in China
  - II. Underwear Retailing Status in China
- Section Ii Analysis of The Marketing Channels of Underwear Abroad
  - I. Comparison on The Basic Marketing Modes of Underwear between China and Foreign CountriesII. Marketing Mode of Brand Underwear in Europe 40
- Section Iii Comparison on The Underwear Retail of China and America in 2007
- Overall Marketing Situation in 2007II.
- Analysis of The Characteristics of Channels in 2007
  - III. The Underwear Material of China and America Is Good.
  - IV. Analysis of The Market Characteristics of China and America
- Section Iv Analysis of The Development Trend of Underwear'S Marketing Channels
  - I. The Characteristics of Future Underwear Marketing Channel
  - II. The Trend of Marketing Channel of Underwear
Chapter Viii Analysis on The Key Regional Bases of Underwear in China
- Section I Analysis of The Underwear Industry Cluster of China
- Section Ii Yanbu, Nanhai---One of The Important Bases
  - I. A Brief Introduction to Yanbu Underwear Industry
  - II. Five Big Advantages of Yanbu Underwear Industry
  - III. Comparison between Yanbu Underwear Brands and International Brands
  - IV. Analysis on Competitive Edges of Industrial Leading Brands
- Section Iii Yiwu, Zhejiang---One of The Important Bases
  - I. Overview of Underwear Industry
  - II. Analysis of Industrial Structure
  - III. Analysis on Brand Pattern
- Section Iv Key Base- Underwear in Wenzhou
  - I. General Situation of Underwear Industry
  - II. Proposal for Development of Wenzhou Underwear Industry
- Section V Key Base- Shenzhen Gongming
  - I. Overall Summary of The Industry
  - II. Entry Standards of Underwear Industry Gathering Base in Shenzhen City
Chapter Ix Competitiveness of Famous Underwear Brand Enterprise in 2007
- Section I Germany Triumph
  - I. Market Status of Triumph in China
  - II. Strategy of Triumph in China
  - III. Latest Development of Triumph Underwear
- Section Ii Taiwan Ordifen
  - I. Overview of Ordifen
  - II. Market Orientation of Ordifen Products
  - III. Features of Ordifen Products
  - IV. Brand Culture of Ordifen
  - V. Ordifen Development Strategy
- Section Iii Japan Wacoal
  - I. International Development of Wacoal
  - II. Operation Status of Beijing Wacoal Garment Co., Ltd. in 2007
  - III. The Product Location of Wacoal Company
  - IV. Brand Strategies for Segment Market of Wacoal
- Section Iv Shanghai Three Gun
  - I. Enterprise Introduction
  - II. Analysis of Operation Conditions of Three Gun in 2007
  - III. Development of Three Gun Products
  - IV. The Development Strategy of Three Gun Brand
  - V. The Latest News of Three Gun
- Section V Jiangsu Ab
  - I. Enterprise Background
  - II. The Marketing Network of Ab Company
  - III. The Underwear Products of Ab Company
  - IV. Analysis of Operation Conditions of Jiangsu Ab Group in 2007
- Section Vi Beijing Aimer
  - I. Enterprise Overview
  - II. Analysis of Operation Conditions of Aimer in 2007
  - III. The Marketing Strategies of Aimer Brand
  - IV. Aimer Product Introduction
- Section Vii Beijing Gracewell
  - I. Company Profile
  - II. Competitive Advantages
  - III. Road to Internationalization
  - IV. Analysis of Operation Conditions of Gracewell in 2007
- Section Viii Maoren in Wuhan
  - I. Company Profile
  - II. Analysis of Operation Conditions of Maoren in 2007
  - III. Analysis of Marketing Strategies of Maoren in Wuhan