How Britain Shops 2006: Footwear

Publication Date	May 2006
Publisher	Verdict
Product Type	Report
Pages	182
ISBN Number	not applicable
Product Code	VDT00026

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Summary

How Britain Shops: Footwear provides a detailed overview of the shopping habits of consumers. It examines, who shops for footwear, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.

Scope

A thorough analysis of the way customer shop in the footwear sector, complete with profiles of the following retailers:
Asda/George, Brantano, Clarks, JD Sport, JJB, Marks & Spencer, Next, Shoe Express, Shoe Zone, Shoefayre.

Highlights

Each How Britain Shops report provides visitor and main user share data, conversion rates, customer loyalty rates, reasons for loyalty and key competitors for all major retailers in the sector. Data is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a four year period.

Reasons to Purchase

How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.
Data is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a four year period.

Content

Chapter 1 Introduction
- What is cDNA?
- What's available?
Chapter 2 Executive Summary
- Footwear key findings
- Profile of footwear shoppers
- Penetration of footwear shoppers
- Footwear retailer usage
- Footwear main user share by region
- Footwear conversion rates
- Footwear shopping around
- Footwear loyalty
- Footwear drivers of loyalty/disloyalty
Chapter 3 Brantano
- Brantano key findings
- Brantano visitors
- Brantano main users
- Brantano conversion rates
- Brantano loyalty
- Brantano competitors
Chapter 4 Clarks
- Clarks key findings
- Clarks visitors
- Clarks main users
- Clarks conversion rates
- Clarks loyalty
- Clarks competitors
Chapter 5 George (Asda)
- George (Asda) key findings
- George (Asda) visitors
- George (Asda) main users
- George (Asda) conversion rates
- George (Asda) loyalty
- George (Asda) competitors
Chapter 6 Jd Sports
- Jd Sports Key Findings
- Jd Sports Visitors
- Jd Sports Main Users
- Jd Sports Conversion Rates
- Jd Sports Loyalty
- Jd Sports Competitors
Chapter 7 Jjb Sports
- Jjb Sports Key Findings
- Jjb Sports Visitors
- Jjb Sports Main Users
- Jjb Sports Conversion Rates
- Jjb Sports Loyalty
- Jjb Sports Competitors
Chapter 8 Marks & Spencer
- Marks & Spencer key findings
- Marks & Spencer visitors
- Marks & Spencer main users
- Marks & Spencer conversion rates
- Marks & Spencer loyalty
- Marks & Spencer competitors
Chapter 9 Next
- Next key findings
- Next visitors
- Next main users
- Next conversion rates
- Next loyalty
- Next competitors
Chapter 10 Shoe Express
- Shoe Express key findings
- Shoe Express visitors
- Shoe Express main users
- Shoe Express conversion rates
- Shoe Express loyalty
- Shoe Express competitors
Chapter 11 Shoefayre
- Shoefayre key findings
- Shoefayre visitors
- Shoefayre main users
- Shoefayre conversion rates
- Shoefayre loyalty
- Shoefayre competitors
Chapter 12 Shoe Zone
- Shoe Zone key findings
- Shoe Zone visitors
- Shoe Zone main users
- Shoe Zone conversion rates
- Shoe Zone loyalty
- Shoe Zone competitors
Chapter 13 Appendix
- Basic methodology
- The selection of parliamentary constituencies
- Metropolitan county
- Other 100% urban
- Mixed urban/rural
- Rural
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting
List Of Tables
- Tables 1: Profile of footwear shoppers by region 2006
- Table 2: Share of active footwear shoppers regularly using each retailer 2002-2006
- Table 3: Share of active footwear shoppers using a given retailer as their main store 2002-2006
- Table 4: Share of active footwear shoppers naming a retailer as their main store by TV region 2006
- Table 5: Average rate of footwear conversion from visitor to main user by TV region 2006
- Table 6: Footwear - average number of other stores used by TV region 2006
- Table 7: Proportion of footwear shoppers that are loyal to their main store by TV region 2006
- Table 8: Footwear detailed drivers of loyalty (%) 2006
- Table 9: Footwear loyalty scores by retailer (%) 2002-2006
- Table 10: Footwear disloyalty scores by retailer (%) 2002-2006
- Table 11: What disloyal footwear users preferred about other stores (%) 2002-2006
- Table 12: Brantano visitor share by region 2006
- Table 13: Brantano main user share by region 2006
- Table 14: Brantano conversion rates by region 2006
- Table 15: Brantano loyalty by region 2006
- Table 16: Brantano drivers of loyalty 2006
- Table 17: Brantano drivers of disloyalty 2006
- Table 18: Brantano potential change 2006
- Table 19: Brantano - other retailers used 2006
- Table 20: Brantano - other footwear stores used (%) 2006
- Table 21: Clarks visitor share by region 2006
- Table 22: Clarks main user share by region 2006
- Table 23: Clarks conversion rates by region 2006
- Table 24: Clarks loyalty by region 2006
- Table 25: Clarks drivers of loyalty 2006
- Table 26: Clarks drivers of disloyalty 2006
- Table 27: Clarks potential change 2006
- Table 28: Clarks - other retailers used 2006
- Table 29: Clarks - other footwear stores used (%) 2006
- Table 30: George (Asda) visitor share by region 2006
- Table 31: George (Asda) main user share by region 2006
- Table 32: George (Asda) conversion rates by region 2006
- Table 33: George (Asda) loyalty by region 2006
- Table 34: George (Asda) drivers of loyalty 2006
- Table 35: George (Asda) drivers of disloyalty 2006
- Table 36: George (Asda) potential change 2006
- Table 37: George (Asda) - other retailers used 2006
- Table 38: George (Asda) - other footwear stores used (%) 2006
- Table 39: JD Sports visitor share by region 2006
- Table 40: JD Sports main user share by region 2006
- Table 41: JD Sports conversion rates by region 2006
- Table 42: JD Sports loyalty by region 2006
- Table 43: JD Sports drivers of loyalty 2006
- Table 44: JD Sports drivers of disloyalty 2006
- Table 45: JD Sports potential change 2006
- Table 46: JD Sports - other retailers used 2006
- Table 47: JD Sports - other footwear stores used (%) 2006
- Table 48: JJB Sports visitor share by region 2006
- Table 49: JJB Sports main user share by region 2006
- Table 50: JJB Sports conversion rates by region 2006
- Table 51: JJB Sports loyalty by region (%) 2006
- Table 52: JJB Sports drivers of loyalty 2006
- Table 53: JJB Sports drivers of disloyalty 2006
- Table 54: JJB Sports potential change 2006
- Table 55: JJB Sports - other retailers used 2006
- Table 56: JJB Sports - other footwear stores used (%) 2006
- Table 57: Marks & Spencer visitor share by region 2006
- Table 58: Marks & Spencer main user share by region 2006
- Table 59: Marks & Spencer conversion rates by region 2006
- Table 60: Marks & Spencer loyalty by region 2006
- Table 61: Marks & Spencer drivers of loyalty 2006
- Table 62: Marks & Spencer drivers of disloyalty 2006
- Table 63: Marks & Spencer potential change 2006
- Table 64: Marks & Spencer - other retailers used 2006
- Table 65: Marks & Spencer - other footwear stores used (%) 2006
- Table 66: Next visitor share by region 2006
- Table 67: Next main user share by region 2006
- Table 68: Next conversion rates by region 2006
- Table 69: Next loyalty by region 2006
- Table 70: Next drivers of loyalty 2006
- Table 71: Next drivers of disloyalty 2006
- Table 72: Next potential change 2006
- Table 73: Next - other retailers used 2006
- Table 74: Next - other footwear stores used (%) 2006
- Table 75: Shoe Express visitor share by region 2006
- Table 76: Shoe Express main user share by region 2006
- Table 77: Shoe Express conversion rates by region 2006
- Table 78: Shoe Express loyalty by region 2006
- Table 79: Shoe Express drivers of loyalty 2006
- Table 80: Shoe Express drivers of disloyalty 2006
- Table 81: Shoe Express potential change 2006
- Table 82: Shoe Express - other retailers used 2006
- Table 83: Shoe Express - other footwear stores used (%) 2006
- Table 84: Shoefayre visitor share by region 2006
- Table 85: Shoefayre main user share by region 2006
- Table 86: Shoefayre conversion rates by region 2006
- Table 87: Shoefayre loyalty by region 2006
- Table 88: Shoefayre drivers of loyalty 2006
- Table 89: Shoefayre drivers of disloyalty 2006
- Table 90: Shoefayre potential change 2006
- Table 91: Shoefayre - other retailers used 2006
- Table 92: Shoefayre - other footwear stores used (%) 2006
- Table 93: Shoe Zone visitor share by region 2006
- Table 94: Shoe Zone main user share by region 2006
- Table 95: Shoe Zone conversion rates by region 2006
- Table 96: Shoe Zone loyalty by region 2006
- Table 97: Shoe Zone drivers of loyalty 2006
- Table 98: Shoe Zone drivers of disloyalty 2006
- Table 99: Shoe Zone potential change 2006
- Table 100: Shoe Zone - other retailers used 2006
- Table 101: Shoe Zone - other footwear stores used (%) 2006
- Table 102: Sample sizes by sector
List Of Figures
- Figure 1: Share of footwear shoppers (%) 2002-2006
- Figure 2: Profile of footwear shoppers by gender (%) 2002-2006
- Figure 3: Profile of footwear shoppers by age bracket (%) 2002-2006
- Figure 4: Profile of footwear shoppers by socio-economic class 2002-2006
- Figure 5: Proportion of consumers who shop for footwear by demographics (%) 2006
- Figure 6: Proportion of consumers who shop for footwear by TV region (%) 2006
- Figure 7: Concentration of main user share of Top Five footwear retailers 2004
- Figure 8: Concentration of main user share of Top Five footwear retailers 2005
- Figure 9: Concentration of main user share of Top Five footwear retailers 2006
- Figure 10: Average rate of footwear conversion from visitor to main user (%) 2006
- Figure 11: Rate of conversion from visitors to main users by footwear retailer (%) 2006
- Figure 12: Footwear - average number of other stores used 2002-2006
- Figure 13: Footwear - average number of other stores used by retailer 2006
- Figure 14: Proportion of footwear shoppers that are loyal to their main store (%) 2002-2006
- Figure 15: Proportion of footwear shoppers that are loyal to their main store by demographic group (%) 2006
- Figure 16: Proportion of footwear shoppers that are loyal to their main store by retailer (%) 2006
- Figure 17: Percentage point change in loyalty rates since last year by footwear retailer 2006
- Figure 18: Proportion of loyal footwear main users identifying drivers of loyalty (%) 2002-2006
- Figure 19: Brantano visitor share (%) 2002-2006
- Figure 20: Brantano visitor share by demographic group (%) 2006
- Figure 21: Brantano main user share (%) 2002-2006
- Figure 22: Brantano main user share by demographic group (%) 2006
- Figure 23: Brantano conversion rates (%) 2002-2006
- Figure 24: Brantano conversion rates by demographic group (%) 2006
- Figure 25: Brantano loyalty (%) 2002-2006
- Figure 26: Brantano loyalty by demographics (%) 2006
- Figure 27: Brantano preference stores (%) 2006
- Figure 28: Brantano shopping around 2006
- Figure 29: Clarks visitor share (%) 2002-2006
- Figure 30: Clarks visitor share by demographic group (%) 2006
- Figure 31: Clarks main user share (%) 2002-2006
- Figure 32: Clarks main user share by demographic group (%) 2006
- Figure 33: Clarks conversion rates (%) 2002-2006
- Figure 34: Clarks conversion rates by demographic group (%) 2006
- Figure 35: Clarks loyalty (%) 2002-2006
- Figure 36: Clarks loyalty by demographics (%) 2006
- Figure 37: Clarks preference stores (%) 2006
- Figure 38: Clarks shopping around 2006
- Figure 39: George (Asda) visitor share (%) 2002-2006
- Figure 40: George (Asda) visitor share by demographic group (%) 2006
- Figure 41: George (Asda) main user share (%) 2002-2006
- Figure 42: George (Asda) main user share by demographic group (%) 2006
- Figure 43: George (Asda) conversion rates (%) 2002-2006
- Figure 44: George (Asda) conversion rates by demographic group (%) 2006
- Figure 45: George (Asda) loyalty (%) 2002-2006
- Figure 46: George (Asda) loyalty by demographics (%) 2006
- Figure 47: George (Asda) preference stores (%) 2006
- Figure 48: George (Asda) shopping around 2006
- Figure 49: JD Sports visitor share (%) 2002-2006
- Figure 50: JD Sports visitor share by demographic group (%) 2006
- Figure 51: JD Sports main user share (%) 2002-2006
- Figure 52: JD Sports main user share by demographic group (%) 2006
- Figure 53: JD Sports conversion rates (%) 2002-2006
- Figure 54: JD Sports conversion rates by demographic group (%) 2006
- Figure 55: JD Sports loyalty (%) 2002-2006
- Figure 56: JD Sports loyalty by demographics (%) 2006
- Figure 57: JD Sports preference stores (%) 2006
- Figure 58: JD Sports shopping around 2006
- Figure 59: JJB Sports visitor share (%) 2002-2006
- Figure 60: JJB Sports visitor share by demographic group (%) 2006
- Figure 61: JJB Sports main user share (%) 2002-2006
- Figure 62: JJB Sports main user share by demographic group (%) 2006
- Figure 63: JJB Sports conversion rates (%) 2002-2006
- Figure 64: JJB Sports conversion rates by demographic group (%) 2006
- Figure 65: JJB Sports loyalty (%) 2002-2006
- Figure 66: JJB Sports loyalty by demographics (%) 2006
- Figure 67: JJB Sports preference stores (%) 2006
- Figure 68: JJB Sports shopping around 2006
- Figure 69: Marks & Spencer visitor share (%) 2002-2006
- Figure 70: Marks & Spencer visitor share by demographic group (%) 2006
- Figure 71: Marks & Spencer main user share (%) 2002-2006
- Figure 72: Marks & Spencer main user share by demographic group (%) 2006
- Figure 73: Marks & Spencer conversion rates (%) 2002-2006
- Figure 74: Marks & Spencer conversion rates by demographic group (%) 2006
- Figure 75: Marks & Spencer loyalty (%) 2002-2006
- Figure 76: Marks & Spencer loyalty by demographics (%) 2006
- Figure 77: Marks & Spencer preference stores (%) 2006
- Figure 78: Marks & Spencer shopping around 2006
- Figure 79: Next visitor share (%) 2002-2006
- Figure 80: Next visitor share by demographic group (%) 2006
- Figure 81: Next main user share (%) 2002-2006
- Figure 82: Next main user share by demographic group (%) 2006
- Figure 83: Next conversion rates (%) 2002-2006
- Figure 84: Next conversion rates by demographic group (%) 2006
- Figure 85: Next loyalty (%) 2002-2006
- Figure 86: Next loyalty by demographics (%) 2006
- Figure 87: Next preference stores (%) 2006
- Figure 88: Next shopping around 2006
- Figure 89: Shoe Express visitor share (%) 2002-2006
- Figure 90: Shoe Express visitor share by demographic group (%) 2006
- Figure 91: Shoe Express main user share (%) 2002-2006
- Figure 92: Shoe Express main user share by demographic group (%) 2006
- Figure 93: Shoe Express conversion rates (%) 2002-2006
- Figure 94: Shoe Express conversion rates by demographic group (%) 2006
- Figure 95: Shoe Express loyalty (%) 2002-2006
- Figure 96: Shoe Express loyalty by demographics (%) 2006
- Figure 97: Shoe Express preference stores (%) 2006
- Figure 98: Shoe Express shopping around 2006
- Figure 99: Shoefayre visitor share (%) 2002-2006
- Figure 100: Shoefayre visitor share by demographic group (%) 2006
- Figure 101: Shoefayre main user share (%) 2002-2006
- Figure 102: Shoefayre main user share by demographic group (%) 2006
- Figure 103: Shoefayre conversion rates (%) 2002-2006
- Figure 104: Shoefayre conversion rates by demographic group (%) 2006
- Figure 105: Shoefayre loyalty (%) 2002-2006
- Figure 106: Shoefayre loyalty by demographics (%) 2006
- Figure 107: Shoefayre preference stores (%) 2006
- Figure 108: Shoefayre shopping around 2006
- Figure 109: Shoe Zone visitor share (%) 2002-2006
- Figure 110: Shoe Zone visitor share by demographic group (%) 2006
- Figure 111: Shoe Zone main user share (%) 2002-2006
- Figure 112: Shoe Zone main user share by demographic group (%) 2006
- Figure 113: Shoe Zone conversion rates 2002-2006
- Figure 114: Shoe Zone conversion rates by demographic group (%) 2006
- Figure 115: Shoe Zone loyalty (%) 2002-2006
- Figure 116: Shoe Zone loyalty by demographics (%) 2006
- Figure 117: Shoe Zone preference stores (%) 2006
- Figure 118: Shoe Zone shopping around 2006