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How Britain Shops 2007: Footwear

  • Publication Date:April 2007
  • Publisher:Verdict
  • Product Type: Report
  • Pages:58

How Britain Shops 2007: Footwear

Introduction

Verdict Research: How Britain Shops 2007: Footwear provides a detailed overview of the shopping habits of consumers. It examines who shops for footwear, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.

Scope

  • A thorough analysis of the way customers shop for footwear, complete with profiles on the following retailers:
  • Asda (George), Clarks, JD Sports, JJB Sports, M&S, New Look, Next, Shoe Express, Shoe Zone, Sports World.
  • Each profile provides visitor and main user shares, conversion rates, loyalty rates with reasons and key competitors.
  • Data is segmented regionally and by demographic and socio-economic group. Five year historic data is provided so trends can be analysed further.

Highlights

Only three footwear specialists, Clarks, Shoe Zone and Shoe Express occupy places in the Top 10 by visitor and main user share. Clothing specialists Marks & Spencer, Next and New Look occupy a further three places, with sports retailers JJB, JD Sport and Sports World, and supermarket brand Asda (George) filling the remainder.

Sports specialists are the main drivers of growth in the footwear market and this is reflected in this research. JD Sport and Sports World respectively produced the first and third largest gains in user share this year.

Clothing retailer Next reversed consistent climbs in footwear visitor and main user shares. It has returned to third place for visitor share, having enjoyed equal second place with Marks & Spencer for just one year, and has returned to fourth place for main user share.

Reasons to Purchase

  • How Britain Shops is one of the most comprehensive studies of its kind, drawing on a nationwide survey of 6,000 shoppers.
  • Use it to understand what drives footwear shoppers loyalty to their main store and where else they shop.
  • Discover the elements of your retail proposition that need improving the most according to your's and competitors' customers.
  • Chapter 1 Introduction
    • What is cDNA?
  • Chapter 2 Executive Summary
    • Key Findings
    • Retailer Highlights
    • Profile of Footwear Shoppers
    • Profile of Footwear Shoppers
    • Penetration of Footwear Shoppers
    • Retailer USAge
    • Main User Share by Region
    • Conversion Rates
    • Shopping Around
    • Loyalty
    • Drivers of Loyalty/Disloyalty
  • Chapter 3 Asda (George)
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
    • Competitors
  • Chapter 4 Clarks
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
    • Competitors
  • Chapter 5 Jd Sport
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
    • Competitors
  • Chapter 6 Jjb Sports
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
    • Competitors
  • Chapter 7 Marks &Amp; Spencer
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
    • Competitors
  • Chapter 8 New Look
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
    • Competitors
  • Chapter 9 Next
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
    • Competitors
  • Chapter 10 Shoe Express
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
    • Competitors
  • Chapter 11 Shoe Zone
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
    • Competitors
  • Chapter 12 Sports World
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
    • Competitors
  • Chapter 13 Appendix
    • Basic Methodology
    • Selection of Parliamentary Constituencies
    • Metropolitan County
    • Other 100% Urban
    • Mixed Urban/Rural
    • Rural
    • Selection of Enumeration Districts
    • Selection of Respondents
    • Post Survey Weighting
  • List Of Tables
    • Table 1: Profile of footwear shoppers by region 2007
    • Table 2: Share of active footwear shoppers regularly using each retailer (%) 2003-2007
    • Table 3: Share of active footwear shoppers using a given retailer as their main store (%) 2003-2007
    • Table 4: Share of active footwear shoppers naming a retailer as their main store by TV region (%) 2007
    • Table 5: Average rate of conversion from visitor to main user - by TV region (%) 2007
    • Table 6: Average number of other stores used - by TV region 2007
    • Table 7: Proportion of footwear shoppers that are loyal to their main store - by TV region (%) 2007
    • Table 8: Detailed drivers of loyalty (%) 2007
    • Table 9: Loyalty scores by retailer (%) 2003-2007
    • Table 10: Disloyalty scores by retailer (%) 2003-2007
    • Table 11: What disloyal users preferred about other stores (%) 2003-2007
    • Table 12: Visitor share by region - percentage of all footwear shoppers in each TV region visiting Asda (George) 2007
    • Table 13: Main user share by region - percentage of all footwear shoppers in each TV region mainly using Asda (George) 2007
    • Table 14: Conversion rates by region - percentage of Asda (George) visitors who are also main users in each region 2007
    • Table 15: Loyalty by region - percentage of Asda (George) main users in each region who are loyal 2007
    • Table 16: Drivers of loyalty 2007
    • Table 17: Drivers of disloyalty 2007
    • Table 18: Potential change - Asda (George) main user gains and losses % if preferences were played out 2007
    • Table 19: Other retailers used 2007 - Stores most used by Asda (George)'s customers in other sectors
    • Table 20: Other footwear stores used 2007 - stores visited by Asda (George)'s footwear main users 2003-
    • Table 21: Visitor share by region - percentage of all footwear shoppers in each TV region visiting Clarks 2007
    • Table 22: Main user share by region - percentage of all footwear shoppers in each TV region mainly using Clarks 2007
    • Table 23: Conversion rates by region - percentage of Clarks visitors who are also main users in each region 2007
    • Table 24: Loyalty by region - percentage of Clarks main users in each region who are loyal 2007
    • Table 25: Drivers of loyalty 2007
    • Table 26: Drivers of disloyalty 2007
    • Table 27: Potential change - Clarks main user gains and losses % if preferences were played out 2007
    • Table 28: Other retailers used - stores most used by Clarks customers in other sectors 2007
    • Table 29: Other footwear stores used - stores visited by Clarks footwear main users 2003-2007
    • Table 30: Visitor share by region - percentage of all footwear shoppers in each TV region visiting JD Sport 2007
    • Table 31: Main user share by region - percentage of all footwear shoppers in each TV region mainly using JD Sport 2007
    • Table 32: Conversion rates by region - percentage of JD Sport visitors who are also main users in each region 2007
    • Table 33: Loyalty by region - percentage of JD Sport main users in each region who are loyal 2007
    • Table 34: Drivers of loyalty 2007
    • Table 35: Drivers of disloyalty 2007
    • Table 36: Potential change - JD Sport main user gains and losses % if preferences were played out 2007
    • Table 37: Other retailers used - stores most used by JD Sport customers in other sectors 2007
    • Table 38: Other footwear stores used - stores visited by JD Sport footwear main users 2003-2007
    • Table 39: Visitor share by region - percentage of all footwear shoppers in each TV region visiting JJB Sports 2007
    • Table 40: Main user share by region - percentage of all footwear shoppers in each TV region mainly using JJB Sports 2007
    • Table 41: Conversion rates by region - percentage of JJB Sports visitors who are also main users in each region 2007
    • Table 42: Loyalty by region - percentage of JJB Sports main users in each region who are loyal 2007
    • Table 43: Drivers of loyalty 2007
    • Table 44: Drivers of disloyalty 2007
    • Table 45: Potential change - JJB Sports main user gains and losses % if preferences were played out 2007
    • Table 46: Other retailers used - stores most used by JJB Sports customers in other sectors 2007
    • Table 47: Other footwear stores used - stores visited by JJB Sports footwear main users 2003-2007
    • Table 48: Visitor share by region - percentage of all footwear shoppers in each TV region visiting Marks & Spencer 2007
    • Table 49: Main user share by region - percentage of all footwear shoppers in each TV region mainly using Marks & Spencer 2007
    • Table 50: Conversion rates by region - percentage of Marks & Spencer visitors who are also main users in each region 2007
    • Table 51: Loyalty by region - percentage of Marks & Spencer main users in each region who are loyal 2007
    • Table 52: Drivers of loyalty 2007
    • Table 53: Drivers of disloyalty 2007
    • Table 54: Potential change - Marks & Spencer main user gains and losses % if preferences were played out 2007
    • Table 55: Other retailers used - stores most used by Marks & Spencer customers in other sectors 2007
    • Table 56: Other footwear stores used - stores visited by Marks & Spencer footwear main users 2003-2007
    • Table 57: Visitor share by region - percentage of all footwear shoppers in each TV region visiting New Look 2007
    • Table 58: Main user share by region - percentage of all footwear shoppers in each TV region mainly using New Look 2007
    • Table 59: Conversion rates by region - percentage of New Look visitors who are also main users in each region 2007
    • Table 60: Loyalty by region - percentage of New Look main users in each region who are loyal 2007
    • Table 61: Drivers of loyalty 2007
    • Table 62: Drivers of disloyalty 2007
    • Table 63: Potential change - New Look main user gains and losses % if preferences were played out 2007
    • Table 64: Other retailers used - stores most used by New Look customers in other sectors 2007
    • Table 65: Other footwear stores used - stores visited by New Look footwear main users 2003-2007
    • Table 66: Visitor share by region - percentage of all footwear shoppers in each TV region visiting Next 2007
    • Table 67: Main user share by region - percentage of all footwear shoppers in each TV region mainly using Next 2007
    • Table 68: Conversion rates by region - percentage of Next visitors who are also main users in each region 2007
    • Table 69: Loyalty by region - percentage of Next main users in each region who are loyal 2007
    • Table 70: Drivers of loyalty 2007
    • Table 71: Drivers of disloyalty 2007
    • Table 72: Potential change - Next main user gains and losses % if preferences were played out 2007
    • Table 73: Other retailers used - stores most used by Next customers in other sectors 2007
    • Table 74: Other footwear stores used - stores visited by Next footwear main users 2003-2007
    • Table 75: Visitor share by region - percentage of all footwear shoppers in each TV region visiting Shoe Express 2007
    • Table 76: Main user share by region - percentage of all footwear shoppers in each TV region mainly using Shoe Express 2007
    • Table 77: Conversion rates by region - percentage of Shoe Express visitors who are also main users in each region 2007
    • Table 78: Loyalty by region - percentage of Shoe Express main users in each region who are loyal 2007
    • Table 79: Drivers of loyalty 2007
    • Table 80: Drivers of disloyalty 2007
    • Table 81: Potential change - Shoe Express main user gains and losses % if preferences were played out 2007
    • Table 82: Other retailers used - stores most used by Shoe Express customers in other sectors 2007
    • Table 83: Other footwear stores used - stores visited by Shoe Express footwear main users 2003-2007
    • Table 84: Visitor share by region - percentage of all footwear shoppers in each TV region visiting Shoe Zone 2007
    • Table 85: Main user share by region - percentage of all footwear shoppers in each TV region mainly using Shoe Zone 2007
    • Table 86: Conversion rates by region - percentage of Shoe Zone visitors who are also main users in each region 2007
    • Table 87: Loyalty by region - percentage of Shoe Zone main users in each region who are loyal 2007
    • Table 88: Drivers of loyalty 2007
    • Table 89: Drivers of disloyalty 2007
    • Table 90: Potential change - Shoe Zone main user gains and losses % if preferences were played out 2007
    • Table 91: Other retailers used - stores most used by Shoe Zone customers in other sectors 2007
    • Table 92: Other footwear stores used - stores visited by Shoe Zone footwear main users 2003-2007
    • Table 93: Visitor share by region - percentage of all footwear shoppers in each TV region visiting Sports World 2007
    • Table 94: Main user share by region - percentage of all footwear shoppers in each TV region mainly using Sports World 2007
    • Table 95: Conversion rates by region - percentage of Sports World visitors who are also main users in each region 2007
    • Table 96: Loyalty by region - percentage of Sports World main users in each region who are loyal 2007
    • Table 97: Drivers of loyalty 2007
    • Table 98: Drivers of disloyalty 2007
    • Table 99: Potential change - Sports World main user gains and losses % if preferences were played out 2007
    • Table 100: Other retailers used - stores most used by Sports World customers in other sectors 2007
    • Table 101: Other footwear stores used - stores visited by Sports World footwear main users 2003-2007
    • Table 102: Sample sizes by sector 2007
  • List Of Figures
    • Figure 1: Share of shoppers (%) 2003-2007
    • Figure 2: Profile of footwear shoppers by gender (%) 2003-2007
    • Figure 3: Proportion of footwear shoppers by age bracket (%) 2003-2007
    • Figure 4: Profile of footwear shoppers by socio-economic class 2003-2007
    • Figure 5: Proportion of consumers who shop for footwear - by demographics (%) 2007
    • Figure 6: Proportion of consumers who shop for footwear - by TV region (%) 2007
    • Figure 7: Concentration of main user share of Top Five retailers 2005
    • Figure 8: Concentration of main user share of Top Five retailers 2006
    • Figure 9: Concentration of main user share of Top Five retailers 2007
    • Figure 10: Average rate of conversion from visitor to main user (%) 2003-2007
    • Figure 11: Rate of conversion from visitors to main users - by retailer (%) 2007
    • Figure 12: Average number of other stores used 2003-2007
    • Figure 13: Average number of other stores used - by retailer 2007
    • Figure 14: Proportion of footwear shoppers that are loyal to their main store (%) 2003-2007
    • Figure 15: Proportion of footwear shoppers that are loyal to their main store - by demographic group (%) 2007
    • Figure 16: Proportion of footwear main users who are loyal to their main store (%) 2007
    • Figure 17: Percentage point change in loyalty rates since last year - by retailer 2007
    • Figure 18: Proportion of loyal main users identifying drivers of loyalty (%) 2003-2007
    • Figure 19: Visitor share - percentage of all footwear shoppers visiting Asda (George) 2003-2007
    • Figure 20: Visitor share by demographic group - percentage of all footwear shoppers in each demographic segment visiting Asda (George) 2007
    • Figure 21: Main user share - percentage of all footwear shoppers who mainly use Asda (George) 2003-2007
    • Figure 22: Main user share by demographic group - percentage of all footwear shoppers in each demographic segment mainly using Asda (George) 2007
    • Figure 23: Conversion rates - percentage of Asda (George) visitors who are also main users 2003-2007
    • Figure 24: Conversion rates by demographic group - percentage of Asda (George) visitors who are also main users in each demographic segment 2007
    • Figure 25: Loyalty - percentage of Asda (George) main users who are loyal 2003-2007
    • Figure 26: Loyalty by demographics - percentage of Asda (George) main users in each demographic segment who are loyal 2007
    • Figure 27: Preference stores - main stores preferred by disloyal main users of Asda (George) in footwear 2007
    • Figure 28: Shopping around - number of other stores used in addition to main store 2003-2007
    • Figure 29: Visitor share - percentage of all footwear shoppers visiting Clarks 2003-2007
    • Figure 30: Visitor share by demographic group - percentage of all footwear shoppers in each demographic segment visiting Clarks 2007
    • Figure 31: Main user share - percentage of all footwear shoppers who mainly use Clarks 2003-2007
    • Figure 32: Main user share by demographic group - percentage of all footwear shoppers in each demographic segment mainly using Clarks 2007
    • Figure 33: Conversion rates - percentage of Clarks visitors who are also main users 2003-2007
    • Figure 34: Conversion rates by demographic group - percentage of Clarks visitors who are also main users in each demographic segment 2007
    • Figure 35: Loyalty - percentage of Clarks main users who are loyal 2003-2007
    • Figure 36: Loyalty by demographics - percentage of Clarks main users in each demographic segment who are loyal 2007
    • Figure 37: Preference stores - main stores preferred by disloyal main users of Clarks in footwear 2007
    • Figure 38: Shopping around - number of other stores used in addition to main store 2003-2007
    • Figure 39: Visitor share - percentage of all footwear shoppers visiting JD Sport 2003-2007
    • Figure 40: Visitor share by demographic group - percentage of all footwear shoppers in each demographic segment visiting JD Sport 2007
    • Figure 41: Main user share - percentage of all footwear shoppers who mainly use JD Sport 2003-2007
    • Figure 42: Main user share by demographic group - percentage of all footwear shoppers in each demographic segment mainly using JD Sport 2007
    • Figure 43: Conversion rates - percentage of JD Sport visitors who are also main users 2003-2007
    • Figure 44: Conversion rates by demographic group - percentage of JD Sport visitors who are also main users in each demographic segment 2007
    • Figure 45: Loyalty - percentage of JD Sport main users who are loyal 2003-2007
    • Figure 46: Loyalty by demographics - percentage of JD Sport main users in each demographic segment who are loyal 2007
    • Figure 47: Preference stores - main stores preferred by disloyal main users of JD Sport in footwear 2007
    • Figure 48: Shopping around - number of other stores used in addition to main store 2003-2007
    • Figure 49: Visitor share - percentage of all footwear shoppers visiting JJB Sports 2003-2007
    • Figure 50: Visitor share by demographic group - percentage of all footwear shoppers in each demographic segment visiting JJB Sports 2007
    • Figure 51: Main user share - percentage of all footwear shoppers who mainly use JJB Sports 2003-2007
    • Figure 52: Main user share by demographic group - percentage of all footwear shoppers in each demographic segment mainly using JJB Sports 2007
    • Figure 53: Conversion rates - percentage of JJB Sports visitors who are also main users 2003-2007
    • Figure 54: Conversion rates by demographic group - percentage of JJB Sports visitors who are also main users in each demographic segment 2007
    • Figure 55: Loyalty - percentage of JJB Sports main users who are loyal 2003-2007
    • Figure 56: Loyalty by demographics - percentage of JJB Sports main users in each demographic segment who are loyal 2007
    • Figure 57: Preference stores - main stores preferred by disloyal main users of JJB Sports in footwear 2007
    • Figure 58: Shopping around - number of other stores used in addition to main store 2003-2007
    • Figure 59: Visitor share - percentage of all footwear shoppers visiting Marks & Spencer 2003-2007
    • Figure 60: Visitor share by demographic group - percentage of all footwear shoppers in each demographic segment visiting Marks & Spencer 2007
    • Figure 61: Main user share - percentage of all footwear shoppers who mainly use Marks & Spencer 2003-2007
    • Figure 62: Main user share by demographic group - percentage of all footwear shoppers in each demographic segment mainly using Marks & Spencer 2007
    • Figure 63: Conversion rates - percentage of Marks & Spencer visitors who are also main users 2003-2007
    • Figure 64: Conversion rates by demographic group - percentage of Marks & Spencer visitors who are also main users in each demographic segment 2007
    • Figure 65: Loyalty - percentage of Marks & Spencer main users who are loyal 2003-2007
    • Figure 66: Loyalty by demographics - percentage of Marks & Spencer main users in each demographic segment who are loyal 2007
    • Figure 67: Preference stores - main stores preferred by disloyal main users of Marks & Spencer in footwear 2007
    • Figure 68: Shopping around - number of other stores used in addition to main store 2003-2007
    • Figure 69: Visitor share - percentage of all footwear shoppers visiting New Look 2003-2007
    • Figure 70: Visitor share by demographic group - percentage of all footwear shoppers in each demographic segment visiting New Look 2007
    • Figure 71: Main user share - percentage of all footwear shoppers who mainly use New Look 2003-2007
    • Figure 72: Main user share by demographic group - percentage of all footwear shoppers in each demographic segment mainly using New Look 2007
    • Figure 73: Conversion rates - percentage of New Look visitors who are also main users 2003-2007
    • Figure 74: Conversion rates by demographic group - percentage of New Look visitors who are also main users in each demographic segment 2007
    • Figure 75: Loyalty - percentage of New Look main users who are loyal 2003-2007
    • Figure 76: Loyalty by demographics - percentage of New Look main users in each demographic segment who are loyal 2007
    • Figure 77: Preference stores - main stores preferred by disloyal main users of New Look in footwear 2007
    • Figure 78: Shopping around - number of other stores used in addition to main store 2003-2007
    • Figure 79: Visitor share - percentage of all footwear shoppers visiting Next 2003-2007
    • Figure 80: Visitor share by demographic group - percentage of all footwear shoppers in each demographic segment visiting Next 2007
    • Figure 81: Main user share - percentage of all footwear shoppers who mainly use Next 2003-2007
    • Figure 82: Main user share by demographic group - percentage of all footwear shoppers in each demographic segment mainly using Next 2007
    • Figure 83: Conversion rates - percentage of Next visitors who are also main users 2003-2007
    • Figure 84: Conversion rates by demographic group - percentage of Next visitors who are also main users in each demographic segment 2007
    • Figure 85: Loyalty - percentage of Next main users who are loyal 2003-2007
    • Figure 86: Loyalty by demographics - percentage of Next main users in each demographic segment who are loyal 2007
    • Figure 87: Preference stores - main stores preferred by disloyal main users of Next in footwear 2007
    • Figure 88: Shopping around - number of other stores used in addition to main store 2003-2007
    • Figure 89: Visitor share - percentage of all footwear shoppers visiting Shoe Express 2003-2007
    • Figure 90: Visitor share by demographic group - percentage of all footwear shoppers in each demographic segment visiting Shoe Express 2007
    • Figure 91: Main user share - percentage of all footwear shoppers who mainly use Shoe Express 2003-2007
    • Figure 92: Main user share by demographic group - percentage of all footwear shoppers in each demographic segment mainly using Shoe Express 2007
    • Figure 93: Conversion rates - percentage of Shoe Express visitors who are also main users 2003-2007
    • Figure 94: Conversion rates by demographic group - percentage of Shoe Express visitors who are also main users in each demographic segment 2007
    • Figure 95: Loyalty - percentage of Shoe Express main users who are loyal 2003-2007
    • Figure 96: Loyalty by demographics - percentage of Shoe Express main users in each demographic segment who are loyal 2007
    • Figure 97: Preference stores - main stores preferred by disloyal main users of Shoe Express in footwear 2007
    • Figure 98: Shopping around - number of other stores used in addition to main store 2003-2007
    • Figure 99: Visitor share - percentage of all footwear shoppers visiting Shoe Zone 2003-2007
    • Figure 100: Visitor share by demographic group - percentage of all footwear shoppers in each demographic segment visiting Shoe Zone 2007
    • Figure 101: Main user share - percentage of all footwear shoppers who mainly use Shoe Zone 2003-2007
    • Figure 102: Main user share by demographic group - percentage of all footwear shoppers in each demographic segment mainly using Shoe Zone 2007
    • Figure 103: Conversion rates - percentage of Shoe Zone visitors who are also main users 2003-2007
    • Figure 104: Conversion rates by demographic group - percentage of Shoe Zone visitors who are also main users in each demographic segment 2007
    • Figure 105: Loyalty - percentage of Shoe Zone main users who are loyal 2003-2007
    • Figure 106: Loyalty by demographics - percentage of Shoe Zone main users in each demographic segment who are loyal 2007
    • Figure 107: Preference stores - main stores preferred by disloyal main users of Shoe Zone in footwear 2007
    • Figure 108: Shopping around - number of other stores used in addition to main store 2003-2007
    • Figure 109: Visitor share - percentage of all footwear shoppers visiting Sports World 2003-2007
    • Figure 110: Visitor share by demographic group - percentage of all footwear shoppers in each demographic segment visiting Sports World 2007
    • Figure 111: Main user share - percentage of all footwear shoppers who mainly use Sports World 2003-2007
    • Figure 112: Main user share by demographic group - percentage of all footwear shoppers in each demographic segment mainly using Sports World 2007
    • Figure 113: Conversion rates - percentage of Sports World visitors who are also main users 2003-2007
    • Figure 114: Conversion rates by demographic group - percentage of Sports World visitors who are also main users in each demographic segment 2007
    • Figure 115: Loyalty - percentage of Sports World main users who are loyal 2003-2007
    • Figure 116: Loyalty by demographics - percentage of Sports World main users in each demographic segment who are loyal 2007
    • Figure 117: Preference stores - main stores preferred by disloyal main users of Sports World in footwear 2007
    • Figure 118: Shopping around - number of other stores used in addition to main store 2003-2007
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