Footwear

2009 UK - Market Report Plus

Publication Date	July 2009
Publisher	Key Note
Product Type	Report
Pages	114
ISBN Number	not applicable
Product Code	KEY00177

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Summary

This Key Note Market Report Plus examines the UK footwear market, the value of which reached a record high of just over £7bn in 2008. Expenditure on footwear increased by 17.7% between 2004 and 2008, with consumers reaping the benefits of declining prices on the high street.

These low prices are a product of cheaper imports entering the market - a long-term trend in the UK, where manufacturing has shrunk dramatically - and of fierce competition between discount stores. For several familiar high-street names, the competition has proved too much, and the financial casualties that have resulted can be only partly blamed on the recession.

The footwear market is highly complex and is therefore difficult to divide into specific market sectors. However, Key Note estimates that, in 2008, 20% of the market by volume was taken up by boots; 18% was held by sports footwear; 12% was occupied by specialist footwear, such as flip-flops and slippers; and 50% was held by general or 'town' shoes. Furthermore, the market can be categorised by sex and age - with an estimated 50.2% of the market by value being held by women's footwear in 2008 (31% for men and 18.8% for children) - as well as by shoe size.

One problem facing retailers in the industry is that many other outlets now sell footwear, and many clothing multiples and department stores have concessions for popular footwear brands. The plethora of brands - designer, youth, sports, industrial, outdoor, etc. - is a characteristic of the modern market, and some unusual brands have increased in popularity over recent years, such as Uggs (sheepskin boots), Crocs (artificial clog-type sandals) and Hunter (the 'designer' wellington boot).

In contrast to these innovations and fads, Clarks remains the UK's largest footwear manufacturer by turnover. Clarks now operates globally - its footwear is no longer made in the UK - and recorded sales of £1.12bn in 2009. The company also leads on the high street, operating more than 500 outlets that sell its brand.

In the short term, the UK recession does not bode well for the footwear industry; however, footwear is essentially a saturated market that grows in line with consumer spending. Key Note forecasts that the value of the UK footwear market will contract by 0.3% in 2009 as a result of the recession, but will recover well in 2010, and show an overall growth of 17.9% over the 2009 to 2013 review period.

Content

Executive Summary
1. Market Definition
- REPORT COVERAGE
- MARKET SECTORS
- MARKET TRENDS
- Long-Term Trends
- Short-Term Trends
- ECONOMIC TRENDS
- Population
- Table 1.1: UK Resident Population Estimates by Sex (000), Mid-Years 2004-2008
- Gross Domestic Product
- Table 1.2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2004-2008
- Inflation
- Table 1.3: UK Rate of Inflation (%), 2004-2008
- Unemployment
- Table 1.4: Actual Number of Unemployed Persons in the UK (million), 2004-2008
- Household Disposable Income
- Table 1.5: UK Household Disposable Income Per Capita (£), 2004-2008
- MARKET POSITION
- The UK
- Overseas
2. Market Size
- THE TOTAL MARKET
- Table 2.1: The Total UK Footwear Market by Value at Current and Constant Prices (£m at rsp, index 2003=100 and %), 2004-2008
- Figure 2.1: The Total UK Footwear Market by Value at Current and Constant Prices (£m at rsp), 2004-2008
- BY MARKET SECTOR
- By Sex and Age
- Table 2.2: The Total UK Footwear Market by Sex and Age by Value (£m and %), 2002, 2004, 2006 and 2008
- Figure 2.2: The Total UK Footwear Market by Sex and Age by Value (%), 2008 By Shoe Size
- Table 2.3: Proportion of the UK Population With a Given Shoe Size (% of adults), 2003 By Production Category
- Sports Footwear
- Concessions and Designer Brands
- Other Sectors
- OVERSEAS TRADE
- UK Manufacturing Output
- Table 2.4: UK Manufacturers' Footwear Output by Value (£m at msp), 2002-2007
- Imports
- Table 2.5: UK Imports and Exports of Footwear by Value (£m), 1991, 1996, 2001 and 2006-2008
- Table 2.6: Imports of Footwear by Country of Origin by Value (%), 1998, 2002, 2005 and 2008
- Exports
- Table 2.7: UK Exports of Footwear by Destination Country by Value (%), 2000, 2005 and 2008
3. Industry Background
- RECENT HISTORY
- NUMBER OF COMPANIES
- Table 3.1: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in the Manufacture of Footwear by Turnover Sizeband (number and %), 2008
- EMPLOYMENT
- Table 3.2: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in the Manufacture of Footwear by Employment Sizeband (number and %),
2008
- REGIONAL VARIATIONS IN THE MARKETPLACE
- DISTRIBUTION
- Table 3.3: UK Retail Sales of Footwear by Type of Outlet by Value (%), 1995, 2000, 2005 and 2008
- Figure 3.1: UK Retail Sales of Footwear by Type of Outlet by Value (%), 2008
- HOW ROBUST IS THE MARKET?
- LEGISLATION
- KEY TRADE ASSOCIATIONS
- British Footwear Association
- Independent Footwear Retailers' Association
- Other Organisations
4. Competitor Analysis
- THE MARKETPLACE
- Manufacturers
- Retailers
- Distributors and Importers
- MARKET LEADERS
- Table 4.1: Leading UK Footwear Companies by Turnover (£m), 2007/2008
- C&J Clark Ltd
- Pentland Group PLC
- OTHER COMPANIES
- General Footwear Companies
- Sports Footwear Companies
- Fashion Brands
- Other Retailers
- OUTSIDE SUPPLIERS
- MARKETING ACTIVITY
- Main Media Advertising
- Table 4.2: Main Media Advertising Expenditure on Footwear (£000), Years Ending
- March 2008 and 2009
- Other Marketing Activity
- Exhibitions and Trade Shows
5. Brand Strategy
- INTRODUCTION
- COMPANIES' BRANDS
- Table 5.1: Leading Footwear Brands and Their Owners, 2009
6. Strengths, Weaknesses, Opportunities and Threats
- STRENGTHS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
7. Buying Behaviour
- CONSUMER SPENDING LEVELS
- Table 7.1: Consumer Spending on Footwear by Value in the Past 12 Months (% of adults), 2008
- HOUSEHOLD SPENDING BY AGE
- Table 7.2: Weekly Family Expenditure on Footwear by Age of Head of Household (£ and index), 2000 and 2007
8. Current Issues
- CORPORATE ACTIVITY
- Brantano
- Dolcis
- Dune/Shoe Studio
- Shoe Zone
- Stylo
9. The Global Market
- TOTAL MARKET SIZE
- GLOBALISED PRODUCTION
- GLOBAL FASHIONS AND BRANDS
10. Forecasts
- INTRODUCTION
- General Economic Forecasts
- Population
- Table 10.1: Forecast UK Resident Population by Sex (000), Mid-Years 2009-2013
- Gross Domestic Product
- Table 10.2: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2009-2013
- Inflation
- Table 10.3: Forecast UK Rate of Inflation (%), 2009-2013 Unemployment
- Table 10.4: Forecast Actual Number of Unemployed Persons in the UK (million), 2009-2013
- FORECASTS 2009 TO 2013
- Table 10.5: The Forecast UK Footwear Market by Value at Current Prices (£m at rsp and %), 2009-2013
- MARKET GROWTH
- Figure 10.1: Growth in the UK Footwear Market by Value at Current Prices (£m at rsp), 2004-2013
- FUTURE TRENDS
- The Recession
- Clarks' Success
- High-Street Opportunities
- Functional Footwear
- Environmental Footwear
11. Company Profiles
- ADIDAS (UK) LTD
- BRANTANO (UK) LTD
- C&J CLARK LTD
- HI-TEC SPORTS PLC
- KURT GEIGER LTD
- NIKE (UK) LTD
- PENTLAND GROUP PLC
- SCHUH LTD
- SHOE ZONE GROUP LTD
12. Company Financials
13. Further Sources
- Associations
- General Sources
- Government Publications
- Other Sources
- Key Note Sources
- Understanding TGI Data
- Number, Profile, Penetration
- Social Grade
- Standard Region
- Key Note Research
- The Key Note Range of Reports