Global Footwear Market: Athletic and non-Athletic Shoes, The

Publication Date	August 2009
Publisher	Packaged Facts
Product Type	Report
Pages	240
ISBN Number	not applicable
Product Code	PKF00168

Buy this product or for assistance call +44 20 7060 7474

PDF £1,985.00$3302 | €2222

FAX Order above formats by FAX

Summary

Footwear is a huge and increasingly diversified business, driven by a host of demographic, lifestyle and fashion trends. As a result, the category is being segmented ever more finely as seen in the diversity of mainstream footwear trends-from casual comfort to sexy stiletto, and the fact that, in recent years, a far greater range of styles has become acceptable in the U.S. workplace. The liberalization of footwear norms coincided with an era of greed and seemingly endless conspicuous consumption where $150 sneakers and $500 pumps were easily consumed with ever-expanding consumer credit.

However, with a new economic reality comes a paradigm shift in the consumer mindset. For some consumers, charge now and pay later has been replaced with pay now or don't buy at all. Instead of feeling good about expensive or ostentatious brands as they have in the past, many consumers will increasingly feel good about getting the best value, making the smartest choice, or not spending at all in 2009. The surge in frugality has brought back a variety of money-saving behaviors from days of yore, such as layaway and home cooked meals. Even cobblers are all making a comeback.

Though the market for footwear in the U.S. grew at an annual rate of six percent between 2004 and 2008, growth in 2008 was much more subdued at less than two percent. For the footwear industry, an ongoing consumer paradigm shift in attitudes towards more frugality and less conspicuous consumption means high-flying fashion brands may suffer at the expense of less expensive alternatives. But can the major marketers and retailers adapt?

The U.S. Market for Footwear examines these questions and many others by looking at the current market, trends, major brands, and consumer preferences. The report presents concise, thought provoking analysis of various aspects of the eyewear industry and provides a forecast for the market through 2013.

About the Author

Cogitamus Consulting is a branding and market research boutique in NYC that's all about hard work, imagination and common sense. Working with our clients, we custom tailor solutions and provide creative, thought-provoking analysis that address the most pertinent questions facing marketers, through general business consulting, white papers, and branded product concept and strategy development.

Content

Chapter 1: Executive Summary
- Scope of Report
- Product Categories
- Methodology
- Global Footwear Market
- Global Footwear Market Rises 2% Driven by Asia, Latin America
- List of Figures
- Figure 1-1: Global Footwear Retail Market, 2004-2008 (in billions $)
- Unit Volume Declines Globally
- List of Figures
- Figure 1-2: Global Footwear Retail Market Unit Volume, 2004-2008 (in millions of pairs)
- U.S. Footwear Retail Market
- U.S. Footwear Market Flat
- List of Figures
- Figure 1-3: U.S. Footwear Retail Market and Percent of Global Footwear Market, 2004-2008 (in billions $)
- U.S. Unit Volume Declines
- List of Figures
- Figure 1-4: U.S. Footwear Apparent Consumption by Volume and Percent of Global Footwear Market, 2004-2008 (in millions of pairs)
- Imports Dominate U.S. Market
- List of Figures
- Figure 1-5: Share U.S. Footwear Import Volume by Top 10 Countries of Origin, 2008 (%)
- U.S. Footwear Sales by Consumer Group & Major Product Category
- List of Figures
- Figure 1-6: Share of U.S. Footwear Retail Sales by Consumer Group and Major Product Category, 2008 (%)
- Global Footwear Market Forecast
- Global Footwear Market to Reach $238 Billion by 2013
- List of Figures
- Figure 1-7: Global Footwear Retail Market Forecast, 2008-2013 (in billions $).9
- Global Unit Volume Consumption to Reach 12.1 Billion Pairs
- List of Figures
- Figure 1-8: Global Footwear Retail Market Unit Volume Forecast, 2008-2013 (in millions of pairs)
- U.S. Footwear Market
- U.S. Footwear Market to Suffer from Thriftier Consumer Habits
- List of Figures
- Figure 1-9: U.S. Footwear Retail Market Forecast, 2008-2013 (in billions $)
- Unit Volume Declines Globally
- List of Figures
- Figure 1-10: U.S. Footwear Retail Market Unit Volume Forecast, 2008-2013 (in millions of pairs)
- Footwear Retail Sales by Major Channels
- List of Figures
- Figure 1-11: Share of U.S. Footwear Sales by Major Channel, 2008 (%)
- Competitive Landscape
- Footwear Market Highly Fragmented
- List of Tables
- Table 1-1: Selected Footwear Marketers with Footwear Sales Greater Than $1 Billion, 2004-2008 (in millions $)
- Marketplace and Consumer Trends
- Down Economy Means Thriftier Consumer
- Fashion and Footwear Industries Feeling the Pinch
- List of Figures
- Figure 1-12: Quarterly Clothing and Clothing Accessory Store Sales, 1992-Q1, 2009 (in billions $)
- Consumer Footwear Expenditures
- Kids Footwear Has Three Protections
- Company Ethics and Added Values Important to Consumers
- Counterfeiting, a Dangerous Business
- Industry Hopes to See End Depression-Era Tax
- Style and Innovation Trends: Personalized Footwear
- Comfort versus Style: Footwear No longer Easily Categorized
- Technology Offers Good Shoes and Good Health
- Aggressive Designs Versus Staid Style
- Marketing Outreach
- Recession Time to Engage Loyal Consumers
- Integration Important as Media Preferences Shift
- Jimmy Choo Out of The Shoe Box Thinking
- Virtual Marketing and Etail Make Most of Recession Dollars
- All the Simplicity of Email
- Make Use of Alternative Advertising Media
- The Puma Past Masher
- Behavioral Targeting in Diverse Consumer Market
- Word-of-Mouth Increasingly Important
- Social Networking to Play Big Part in WOM
- Don't Forget the Human Touch
- Product Placement Opportunities Abound
- Nike Active in Broadcast Placement
- Reliance on Sports Icons Shifting More to Celebrity
- Payless and Summer Rayne Oakes Go Green
- Footwear Consumer
- Men's Athletic Footwear Penetration Levels Highest at 20%
- List of Tables
- Table 1-2: Total Consumer Penetration Levels for Men's Footwear Bought in the Past 12 Months, 2004-2009 (%)
- Women's Non-Athletic Footwear Penetration Levels Highest at 23%
- List of Tables
- Table 1-3: Consumer Penetration Levels for Women's Footwear Bought in the Past 12 Months, 2004-2009 (%)
- For Footwear, Consumers Shop Wal-Mart Most
- List of Tables
- Table 1-4: Consumer Penetration Levels for Stores Shopped Most Often for Shoes, by Women, Men and Total Population, 2006-2008 (%)
Chapter 2: The Market
- Scope of Report
- Product Categories
- Methodology
- Global Footwear Market
- Global Footwear Market Rises 2% Driven by Asia, Latin America
- European Growth Tempers
- U.S. Drags the Global Market Down
- List of Figures
- Figure 2-1: Global Footwear Retail Market, 2004-2008 (in billions $)
- Global Five-Year Growth at 6%
- List of Tables
- Table 2-1: Global Footwear Retail Market and Year-over-Year Percentage Change, 2004-2008 (in millions $)
- Unit Volume Declines Globally
- List of Figures
- Figure 2-2: Global Footwear Retail Market Unit Volume, 2004-2008 (in millions of pairs)
- List of Tables
- Table 2-2: Global Footwear Retail Market Unit Volume and Year-over-Year Percentage Change, 2004-2008 (in millions of pairs)
- U.S. Footwear Retail Market
- U.S. Footwear Market Flat
- List of Figures
- Figure 2-3: U.S. Footwear Retail Market and Percent of Global Footwear Market, 2004-2008 (in billions $)
- U.S. Market Losing Global Dominance
- List of Tables
- Table 2-3: U.S. Footwear Retail Market and Year-over-Year Percentage Change, 2004-2008 (in millions $)
- U.S. Unit Volume Declines
- List of Figures
- Figure 2-4: U.S. Footwear Apparent Consumption by Volume and Percent of Global Footwear Market, 2004-2008 (in millions of pairs)
- List of Tables
- Table 2-4: U.S. Footwear Apparent Consumption by Volume and Year-over-Year Percentage Change, 2004-2008 (in millions of pairs)
- Imports Dominate U.S. Market
- List of Figures
- Figure 2-5: U.S. Footwear Import Volume and Percent of Apparent Consumption, 2004-2008 (in millions of pairs)
- List of Tables
- Table 2-5: U.S. Footwear Import Volume and Year-over-Year Percentage Change, 2004-2008 (in millions of pairs)
- China Imports Declining
- Is Vietnam the New China for U.S. Imports?
- List of Tables
- Table 2-6: U.S. Footwear Import Volume by Top 10 Countries of Origin, 2004-2008 (in millions of pairs)
- List of Figures
- Figure 2-6: U.S. Footwear Import Volume Shares, by Top 10 Countries of Origin, 2008 (%)
- U.S. Footwear Sales by Consumer Group: Women, Men, Kids
- List of Tables
- Table 2-7: U.S. Footwear Retail Market by Consumer Group, Women, Men, Kids, 2004-2008 (in millions $)
- List of Figures
- Figure 2-7: Share of U.S. Footwear Retail Market by Consumer Group, 2008 (%)
- U.S. Footwear Sales by Major Product Category
- List of Tables
- Table 2-8: U.S. Footwear Retail Market by Major Product Category, 2004-2008 (in millions $)
- List of Figures
- Figure 2-8: Share of U.S. Footwear Retail Market by Major Product Category, 2008 (%)
- U.S. Footwear Sales by Consumer Group & Major Product Category
- Women's, Children's Athletic Footwear Strong
- Men's, Children's Non-Athletic Decline
- List of Tables
- Table 2-9: U.S. Footwear Retail Market by Consumer & Major Product Type, 2004-2008 (in millions $)
- Women's Non-Athletic, Men's Athletic Growth Stable
- List of Figures
- Figure 2-9: Share of U.S. Footwear Retail Sales by Consumer Group and Major Product Category, 2008 (%)
- Global Footwear Market Forecast
- Global Footwear Market to Reach $238 Billion by 2013
- List of Figures
- Figure 2-10: Global Footwear Retail Market Forecast, 2008-2013 (in billions $)
- Global Growth at Annual Rate of 4%
- List of Tables
- Table 2-10: Global Footwear Retail Market and Year-over-Year Percentage Change, 2008-2013 (in millions $)
- Global Unit Volume Consumption to Reach 12.1 Billion Pairs
- List of Figures
- Figure 2-11: Global Footwear Retail Market Unit Volume Forecast, 2008-2013 (in millions of pairs)
- List of Tables
- Table 2-11: Global Footwear Retail Market Unit Volume Forecast and Year-over-Year Percentage Change, 2008-2013 (in millions of pairs)
- U.S. Footwear Market
- U.S. Footwear Market to Suffer from Thriftier Consumer Habits
- List of Figures
- Figure 2-12: U.S. Footwear Retail Market Forecast, 2008-2013 (in billions $)
- U.S. Global Market Share to Drop Two Points by 2013
- Overall Growth Estimated at 1% Annually to Reach $48.4 Billion
- List of Tables
- Table 2-12: U.S. Footwear Retail Market Forecast and Year-over-Year Percentage Change, 2004-2008 (in millions $)
- Segments to Show Similar Growth
- List of Tables
- Table 2-13: U.S. Footwear Retail Market Forecast by Consumer Group & Major Product Category, 2008-2013 (in millions $)
- Unit Volume Declines Globally
- List of Figures
- Figure 2-13: U.S. Footwear Retail Market Unit Volume Forecast, 2008-2013 (in millions of pairs)
- List of Tables
- Table 2-14: U.S. Footwear Retail Market Unit Volume Forecast and Year-over-Year Percentage Change, 2004-2008 (in millions of pairs)
Chapter 3: Retail & Distribution
- Overview
- Footwear Distribution Method and Class
- Method: Wholesale or Direct
- Class: Authorized or Mass
- Footwear Retail Channels Overview
- Shoe Stores
- Discount Shoe Stores
- Sporting Goods and Athletic Shoe Stores
- General Merchandise: Mass Discounters
- General Merchandise: Department Stores and National Chains
- Apparel: Specialty Apparel Stores
- Apparel: Off-Pricers
- Non-Store Retail: Catalog
- Non-Store Retail: The Internet
- Footwear Retail Sales by Major Channels
- Shoe Stores Remain the Medium of Choice
- List of Tables
- Table 3-1: U.S. Footwear Retail Market by Major Channel, 2004-2008 (in millions $)
- General Merchandise Stores Still Second, but Struggling
- Apparel Stores Less of a Force
- Sporting Goods Stores on the Rise
- Catalogs Tried and True, Internet Still on Trial
- Zappos.com Gets in Step
- List of Figures
- Figure 3-1: Share of U.S. Footwear Sales by Major Channel, 2008 (%)
- Footwear as a Percent of Retailer Sales by Channel
- List of Tables
- Table 3-2: U.S. Footwear Retail Sales as a Percent of Selected Retail Channel Sales, 2004-2008 (%)
- Retail Channels and Stores by Consumer Preference
- Footwear Consumers Prefer to Shop at Specialty Apparel Stores
- List of Figures
- Figure 3-2: Consumer Penetration Levels for Type of Retail Shopped Most Often for Shoes, by Adult Users, 2008 (%)
- Wal-Mart, Payless Still Top Choice for Consumers
- Kohl's Hopes Celebrity Will Kick Sales Up a Notch
- Economy Hard on Off-Pricers Too
- And from Behind Comes Famous Footwear
- List of Tables
- Table 3-3: Consumer Penetration Levels for Stores Shopped Most Often for Shoes, by Adult Users, 2006-2008 (%)
Chapter 4: Competitive Landscape
- Overview
- Footwear Market Highly Fragmented
- Nike the Global Leader
- Adidas at Number 2
- Other Top Competitors: Puma, Asics, New Balance, C&J Clark
- List of Tables
- Table 4-1: Selected Footwear Marketers with Footwear Sales Greater Than $1.0 Billion, 2004-2008 (in millions $)
- Athletic Footwear Market More Concentrated at Top
- Niche Athletic Sales Lower but Offerings Diverse
- Nike Leads U.S. Footwear Market with Double-Digit Share
- Followed By Adidas, Jones Apparel in Single Digits
- Privately Held Companies Share Considerable
- List of Tables
- Table 4-2: Selected Global Footwear Marketers with U.S. Sales, 2004-2008 (in millions $)
- List of Figures
- Figure 4-1: Share of U.S. Footwear Wholesale Market by Selected Company, 2008 (%)
- Consolidation and Strategic Acquisitions All but Stopped
- Nike on the Prowl?
- Skechers Diggin' in Its Heelys
- LaCrosse Footwear, Inc. Expands with Sustainable Acquisition
- Selected Company Profiles
- Nike, Inc.
- Overview
- Performance
- List of Figures
- Figure 4-2: Nike, Inc. Total Net Sales, 2005-2009 (in millions $)
- List of Tables
- Table 4-3: Nike, Inc. Total Net Sales and Year-over-Year Percentage Change, 2005-2009 (in millions $)
- Sales by Product Category
- List of Figures
- Figure 4-3: Share of Nike, Inc. Total Net Sales by Product Category, 2009 (%)
- Sales by Geographic Region
- List of Figures
- Figure 4-4: Share of Nike, Inc. Total Net Sales by Geographic Region, 2009 (%)
- Footwear Sales Solid Despite Economy
- List of Figures
- Figure 4-5: Nike, Inc. Footwear Net Sales and Percent of Total Net Sales, 2005-2009 (in millions $)
- List of Tables
- Table 4-4: Nike, Inc. Total Net Sales and Year-over-Year Percentage Change, 2005-2009 (in millions $)
- Cole Haan, Converse and Other Sales Did Suffer
- List of Figures
- Figure 4-6: Nike, Inc. Net Sales of Cole Haan, Converse & Other Products and Percent of Total Net Sales, 2005-2009 (in millions $)
- List of Tables
- Table 4-5: Nike, Inc. Total Net Sales and Year-over-Year Percentage Change, 2005-2009 (in millions $)
- Brand Portfolio
- List of Tables
- Table 4-6: Nike Brand Portfolio
- Timeline of Significant Events
- List of Tables
- Table 4-7: Nike Timeline of Significant Events
- Under Armour, Inc.
- Overview
- Performance
- List of Figures
- Figure 4-7: Under Armour, Inc. Total Net Sales, 2004-2008 (in millions $)
- List of Tables
- Table 4-8: Under Armour, Inc. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
- Sales by Product Category
- List of Figures
- Figure 4-8: Share of Under Armour, Inc. Total Net Sales by Product Category, 2008 (%)
- Sales by Geographic Region
- List of Figures
- Figure 4-9: Share of Under Armour, Inc. Total Net Sales by Geographic Region, 2008 (%)
- Footwear Sales See Astounding Incremental Growth
- List of Figures
- Figure 4-10: Under Armour, Inc. Footwear Net Sales and Percent of Total Net Sales, 2004-2008 (in millions $)
- List of Tables
- Table 4-9: Under Armour, Inc. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
- Product Portfolio
- List of Tables
- Table 4-10: Under Armour Footwear Product Portfolio
- Timeline of Significant Events
- List of Tables
- Table 4-11: Under Armour Timeline of Significant Events
- Skechers, USA Inc.
- Overview
- Performance
- List of Figures
- Figure 4-11: Skechers USA, Inc. Total Net Sales, 2004-2008 (in millions $)
- List of Tables
- Table 4-12: Skechers USA, Inc. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
- Sales by Channel
- List of Figures
- Figure 4-12: Share of Skechers USA, Inc. Total Net Sales by Channel, 2008 (%)
- Sales by Geographic Region
- List of Figures
- Figure 4-13: Share of Skechers USA, Inc. Total Net Sales by Geographic Region, 2008 (%)
- Product Portfolio
- List of Tables
- Table 4-13: Skechers USA Footwear Product Portfolio
- Table 4-14: Skechers USA Licensed Footwear Product Portfolio
- Timeline of Significant Events
- List of Tables
- Table 4-15: Skechers USA Timeline of Significant Events
- Jones Apparel Group
- Overview
- Performance
- List of Figures
- Figure 4-14: Jones Apparel Group Total Net Sales, 2004-2008 (in millions $)
- List of Tables
- Table 4-16: Jones Apparel Group Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
- Sales by Channel
- List of Figures
- Figure 4-15: Share of Jones Apparel Group Total Net Sales by Channel, 2008 (%)
- Sales by Geographic Region
- List of Figures
- Figure 4-16: Share of Jones Apparel Group Total Net Sales by Geographic Region, 2008 (%)
- Footwear Sales
- List of Figures
- Figure 4-17: Jones Apparel Group Footwear & Accessories Net Sales and Percent of Total Net Sales, 2004-2008 (in millions $))
- List of Tables
- Table 4-17: Jones Apparel Group Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
- Brand & Product Portfolio
- List of Tables
- Table 4-18: Jones Apparel Group Footwear Product Portfolio
- Timeline of Significant Events
- List of Tables
- Table 4-19: Jones Apparel Group Timeline of Significant Events
- Deckers Outdoor Corporation
- Overview
- Performance
- List of Figures
- Figure 4-18: Deckers Outdoor Total Net Sales, 2004-2008 (in millions $)
- List of Tables
- Table 4-20: Deckers Outdoor Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
- Sales by Channel
- List of Figures
- Figure 4-19: Share of Deckers Outdoor Total Net Sales by Channel, 2008 (%)
- Sales by Geographic Region
- List of Figures
- Figure 4-20: Share of Deckers Outdoor Total Net Sales by Geographic Region, 2008 (%)
- Brand Portfolio
- List of Tables
- Table 4-21: Deckers Outdoor Footwear Product Portfolio
- Timeline of Significant Events
- List of Tables
- Table 4-22: Deckers Outdoor Timeline of Significant Events
- Adidas AG
- Overview
- Performance
- List of Figures
- Figure 4-21: Adidas AG Total Net Sales, 2004-2008 (in millions $)
- List of Tables
- Table 4-23: Adidas AG Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
- Sales by Product
- List of Figures
- Figure 4-22: Share of Adidas AG Total Net Sales by Channel, 2008 (%)
- Sales by Geographic Region
- List of Figures
- Figure 4-23: Share of Adidas AG Total Net Sales by Geographic Region, 2008 (%)
- Sales by Division
- List of Figures
- Figure 4-24: Share of Adidas AG Total Net Sales by Geographic Region, 2008 (%)
- Footwear Sales Grew 11% in 2008
- List of Figures
- Figure 4-25: Adidas AG Total Footwear Net Sales and Percent of Total Net Sales, 2004-2008 (in millions $)
- List of Tables
- Table 4-24: Adidas AG Total Footwear Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
- Brand Portfolio
- List of Tables
- Table 4-25: Adidas AG Footwear Brand Portfolio
- Timeline of Significant Events
- List of Tables
- Table 4-26: Adidas AG Timeline of Significant Events
- Genesco, Inc.
- Overview
- Performance
- List of Figures
- Figure 4-26: Genesco Inc. Total Net Sales, 2004-2008 (in millions $)
- List of Tables
- Table 4-27: Adidas AG Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
- Sales by Division
- List of Figures
- Figure 4-27: Share of Genesco Inc. Total Net Sales by Division, 2008 (%)
- Brand Portfolio
- List of Tables
- Table 4-28: Genesco Inc. Footwear Brand Portfolio
- Timeline of Significant Events
- List of Tables
- Table 4-29: Genesco Inc. Timeline of Significant Events
- Crocs
- Overview
- Performance
- List of Figures
- Figure 4-28: Crocs, Inc. Total Net Sales, 2004-2008 (in millions $)
- List of Tables
- Table 4-30: Crocs, Inc. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
- Sales by Product
- List of Figures
- Figure 4-29: Share of Crocs, Inc. Total Net Sales by Channel, 2008 (%)
- Sales by Geographic Region
- List of Figures
- Figure 4-30: Share of Crocs, Inc. Total Net Sales by Geographic Region, 2008 (%)
- Footwear Sales
- List of Figures
- Figure 4-31: Crocs, Inc. Total Footwear Net Sales and Percent of Total Net Sales, 2004-2008 (in millions $)
- List of Tables
- Table 4-31: Crocs, Inc. Total Footwear Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
- Brand Portfolio
- List of Tables
- Table 4-32: Crocs, Inc. Footwear Brand Portfolio
- Timeline of Significant Events
- List of Tables
- Table 4-33: Crocs, Inc. Timeline of Significant Events