UK Consumer Insight 2009: Shoe Zone - Footwear

Publication Date	July 2009
Publisher	Verdict
Product Type	Report
Pages	35
ISBN Number	not applicable
Product Code	VDT00395

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Summary

Introduction

Verdict Research: UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Content

About the cDNA programme
Section 1: at a glance summary
- at a glance summary
Section 2: Share of shoppers
- Shoe Zone share of shoppers
- Shoe Zone share of shoppers by demographics
- Shoe Zone share of shoppers by television region
- Shoe Zone share of shoppers by household characteristics
- Shoe Zone share of shoppers by other characteristics and ACORN classification
Section 3: Conversion and non-conversion
- Shoe Zone conversion of visitors to main users
- Shoe Zone conversion of visitors to main users by demographics and region
- Shoe Zone conversion of visitors to main users by household characteristics
- Non-converting customers
- Profile of Shoe Zone non-converting customers by demographics and region
Section 4: Shopper profiles
- Shoe Zone profile of shoppers by demographics
- Shoe Zone profile of shoppers by television region
- Shoe Zone profile of shoppers by household characteristics
- Shoe Zone profile of shoppers by other characteristics and ACORN classification
Section 5: Loyalty
- Shoe Zone loyalty of main users
- Shoe Zone loyalty of main users by demographics and region
- Shoe Zone loyalty of main users by household characteristics
- Shoe Zone basic drivers of loyalty and disloyalty
- Shoe Zone detailed drivers of loyalty
Section 6: Competition
- Competition in footwear
- Cross sector competitor dynamics
Appendix
Basic Methodology
Detailed Methodology