UK Consumer Insights 2008: Barratts - Footwear

Publication Date	July 2008
Publisher	Verdict
Product Type	Report
Pages	62
ISBN Number	not applicable
Product Code	VDT00372

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Summary

Introduction

Verdict Research: UK Consumer Insights 2008 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Content

Chapter 1 At A Glance Summary
- Summary
Chapter 2 Share Of Shoppers
- Barratts Share Of Shoppers
- Barratts Share Of Shoppers By Demographics
- Barratts Share Of Shoppers By Television Region
- Barratts Share Of Shoppers By Household Characteristics
- Barratts Share Of Shoppers By Other Characteristics And Acorn Classification
Chapter 3 Conversion And Non-Conversion
- Barratts Conversion Of Visitors To Main Users
- Barratts Conversion Of Visitors To Main Users By Demographics And Region
- Barratts Conversion Of Visitors To Main Users By Household Characteristics
- Non-Converting Customers
- Profile Of Barratts Non-Converting Customers By Demographics And Region
- Chapter 4 Profile Of Shoppers
- Barratts Profile Of Shoppers By Demographics
- Barratts Profile Of Shoppers By Television Region
- Barratts Profile Of Shoppers By Household Characteristics
- Barratts Profile Of Shoppers By Other Characteristics And Acorn Classification
Chapter 5 Loyalty
- Barratts Loyalty Of Main Users
- Barratts Loyalty Of Main Users By Demographics And Region
- Barratts Loyalty Of Main Users By Household Characteristics
- Barratts Basic Drivers Of Loyalty And Disloyalty
- Barratts Detailed Drivers Of Loyalty
Chapter 6 Competition
- Competition In Footwear
- Cross Sector Competitor Dynamics
Chapter 7 Appendix
- Basic Methodology
- The Selection Of Parliamentary Constituencies
- Metropolitan County
- Other 100% Urban
- Mixed Urban/Rural
- Rural
- The Selection Of Enumeration Districts
- The Selection Of Respondents
- Post Survey Weighting
List Of Tables
- Table 1: Key Performance Indicators For Barratts In Footwear
- Table 2: Barratts Change In Visitor Share (%) 2004-2008
- Table 3: Barratts Change In Main User Share (%) 2004-2008
- Table 4: Barratts Visitor And Main User Share By Acorn Classification 2008
- Table 5: Barratts Change In Conversion Rates 2004-2008
- Table 6: Barratts Change In Non-Conversion Rates (%) 2004-2008
- Table 7: Main Stores Non-Converters Use Instead Of Barratts 2008
- Table 8: Barratts Visitor And Main User Profile By Acorn Classification 2008
- Table 9: Barratts Change In Loyalty (%) 2004-2008
- Table 10: Barratts Change In Disloyalty 2004-2008
- Table 11: Barratts Drivers Of Loyalty (%) 2004-2008
- Table 12: Barratts Drivers Of Disloyalty (%) 2004-2008
- Table 13: Barratts Detailed Drivers Of Loyalty 2008
- Table 14: Cross Sector Matrix Shopping 2008
- Table 15: Other Retailers Used 2008
- Table 16: Sample Sizes By Sector 2008
List Of Figures
- Figure 1: Barratts Visitor Share 2004-2008
- Figure 2: Barratts Main User Share 2004-2008
- Figure 3: Barratts Visitor Share By Demographic Group 2008
- Figure 4: Barratts Main User Share By Demographic Group 2008
- Figure 5: Barratts Visitor Share By Television Region 2008
- Figure 6: Barratts Main User Share By Television Region 2008
- Figure 7: Barratts Visitor And Main User Share By Household Tenure 2008
- Figure 8: Barratts Visitor And Main User Share By Number Of People In Household 2008
- Figure 9: Barratts Visitor And Main User Share By Children In Household 2008
- Figure 10: Barratts Visitor And Main User Share By Number Of Cars In Household 2008
- Figure 11: Barratts Visitor And Main User Share By Working Status 2008
- Figure 12: Barratts Visitor And Main User Share By Marital Status 2008
- Figure 13: Barratts Conversion Rates 2004-2008
- Figure 14: Barratts Non-Conversion Rates 2004-2008
- Figure 15: Barratts Conversion Rates By Demographic Group 2008
- Figure 16: Barratts Conversion Rates By Region 2008
- Figure 17: Barratts Conversion Rates By Household Tenure 2008
- Figure 18: Barratts Conversion Rates By Number Of People In Household 2008
- Figure 19: Barratts Conversion Rates By Children In Household 2008
- Figure 20: Barratts Conversion Rates By Number Of Cars In Household 2008
- Figure 21: Barratts Non-Conversion Rates 2004-2008
- Figure 22: Barratts Non-Conversion Rates By Demographic Group 2008
- Figure 23: Demographic Profile Of Non-Converting Barratts Visitors 2008
- Figure 24: Regional Profile Of Non-Converting Barratts Visitors 2008
- Figure 25: Barratts Visitor Profile By Demographic Group 2008
- Figure 26: Barratts Main User Profile By Demographic Group 2008
- Figure 27: Barratts Visitor Profile By Television Region 2008
- Figure 28: Barratts Main User Profile By Region 2008
- Figure 29: Barratts Visitor And Main User Profile By Household Tenure 2008
- Figure 30: Barratts Visitor And Main User Profile By Number Of People In Household 2008
- Figure 31: Barratts And Main User Profile By Children In Household 2008
- Figure 32: Barratts Visitor And Main User Profile By Number Of Cars In Household 2008
- Figure 33: Barratts Visitor And Main User Profile By Working Status 2008
- Figure 34: Barratts Visitor And Main User Profile By Marital Status 2008
- Figure 35: Barratts Loyalty 2004-2008
- Figure 36: Barratts Disloyalty 2004-2008
- Figure 37: Barratts Loyalty By Demographics 2008
- Figure 38: Barratts Loyalty By Region 2008
- Figure 39: Barratts Loyalty By Household Tenure 2008
- Figure 40: Barratts Loyalty By Number Of People In Household 2008
- Figure 41: Barratts Loyalty By Children In Household 2008
- Figure 42: Barratts Loyalty By Number Of Cars In Household 2008
- Figure 43: Barratts Other Footwear Stores Used 2008
- Figure 44: Preference Stores 2008
- Figure 45: Sectors Shopped 2008