UK Consumer Insights 2008: Brantano - Footwear

Content

• List of Tables
  • TABLE OF CONTENTS
  • CHAPTER 1 AT A GLANCE SUMMARY
    • Summary
  • CHAPTER 2 SHARE OF SHOPPERS
    • Brantano share of shoppers
    • Brantano share of shoppers by demographics
    • Brantano share of shoppers by television region
    • Brantano share of shoppers by household characteristics
    • Brantano share of shoppers by other characteristics and ACORN classification
  • CHAPTER 3 CONVERSION AND NON-CONVERSION
    • Brantano conversion of visitors to main users
    • Brantano conversion of visitors to main users by demographics and region
    • Brantano conversion of visitors to main users by household characteristics
    • Non-converting customers
    • Profile of Brantano non-converting customers by demographics and region
  • CHAPTER 4 PROFILE OF SHOPPERS
    • Brantano profile of shoppers by demographics
    • Brantano profile of shoppers by television region
    • Brantano profile of shoppers by household characteristics
    • Brantano profile of shoppers by other characteristics and ACORN classification
  • CHAPTER 5 LOYALTY
    • Brantano loyalty of main users
    • Brantano loyalty of main users by demographics and region
    • Brantano loyalty of main users by household characteristics
    • Brantano basic drivers of loyalty and disloyalty
    • Brantano detailed drivers of loyalty
  • CHAPTER 6 COMPETITION
    • Competition in Footwear
    • Cross sector competitor dynamics
  • CHAPTER 7 APPENDIX
    • Basic methodology
    • The selection of parliamentary constituencies
    • Metropolitan county
    • Other 100% urban
    • Mixed urban/rural
    • Rural
    • The selection of enumeration districts
    • The selection of respondents
    • Post survey weighting
  • LIST OF TABLES
    • Table 1: Key performance indicators for Brantano in Footwear
    • Table 2: Brantano change in visitor share (%) 2004-2008
    • Table 3: Brantano change in main user share (%) 2004-2008
    • Table 4: Brantano visitor and main user share by ACORN classification 2008
    • Table 5: Brantano change in conversion rates 2004-2008
    • Table 6: Brantano change in non-conversion rates (%) 2004-2008
    • Table 7: Main stores non-converters use instead of Brantano 2008
    • Table 8: Brantano visitor and main user profile by ACORN classification 2008
    • Table 9: Brantano change in loyalty (%) 2004-2008
    • Table 10: Brantano change in disloyalty 2004-2008
    • Table 11: Brantano drivers of loyalty (%) 2004-2008
    • Table 12: Brantano drivers of disloyalty (%) 2004-2008
    • Table 13: Brantano detailed drivers of loyalty 2008
    • Table 14: Cross sector matrix shopping 2008
    • Table 15: Other retailers used 2008
    • Table 16: Sample sizes by sector 2008
  • LIST OF FIGURES
    • Figure 1: Brantano visitor share 2004-2008
    • Figure 2: Brantano main user share 2004-2008
    • Figure 3: Brantano visitor share by demographic group 2008
    • Figure 4: Brantano main user share by demographic group 2008
    • Figure 5: Brantano visitor share by television region 2008
    • Figure 6: Brantano main user share by television region 2008
    • Figure 7: Brantano visitor and main user share by household tenure 2008
    • Figure 8: Brantano visitor and main user share by number of people in household 2008
    • Figure 9: Brantano visitor and main user share by children in household 2008
    • Figure 10: Brantano visitor and main user share by number of cars in household 2008
    • Figure 11: Brantano visitor and main user share by working status 2008
    • Figure 12: Brantano visitor and main user share by marital status 2008
    • Figure 13: Brantano conversion rates 2004-2008
    • Figure 14: Brantano non-conversion rates 2004-2008
    • Figure 15: Brantano conversion rates by demographic group 2008
    • Figure 16: Brantano conversion rates by region 2008
    • Figure 17: Brantano conversion rates by household tenure 2008
    • Figure 18: Brantano conversion rates by number of people in household 2008
    • Figure 19: Brantano conversion rates by children in household 2008
    • Figure 20: Brantano conversion rates by number of cars in household 2008
    • Figure 21: Brantano non-conversion rates 2004-2008
    • Figure 22: Brantano non-conversion rates by demographic group 2008
    • Figure 23: Demographic profile of non-converting Brantano visitors 2008
    • Figure 24: Regional profile of non-converting Brantano visitors 2008
    • Figure 25: Brantano visitor profile by demographic group 2008
    • Figure 26: Brantano main user profile by demographic group 2008
    • Figure 27: Brantano visitor profile by television region 2008
    • Figure 28: Brantano main user profile by region 2008
    • Figure 29: Brantano visitor and main user profile by household tenure 2008
    • Figure 30: Brantano visitor and main user profile by number of people in household 2008
    • Figure 31: Brantano and main user profile by children in household 2008
    • Figure 32: Brantano visitor and main user profile by number of cars in household 2008
    • Figure 33: Brantano visitor and main user profile by working status 2008
    • Figure 34: Brantano visitor and main user profile by marital status 2008
    • Figure 35: Brantano loyalty 2004-2008
    • Figure 36: Brantano disloyalty 2004-2008
    • Figure 37: Brantano loyalty by demographics 2008
    • Figure 38: Brantano loyalty by region 2008
    • Figure 39: Brantano loyalty by household tenure 2008
    • Figure 40: Brantano loyalty by number of people in household 2008
    • Figure 41: Brantano loyalty by children in household 2008
    • Figure 42: Brantano loyalty by number of cars in household 2008
    • Figure 43: Brantano - other Footwear stores used 2008
    • Figure 44: Preference stores 2008
    • Figure 45: Sectors shopped 2008