UK Consumer Insights 2008: Marks & Spencer - Footwear

Publication Date	July 2008
Publisher	Verdict
Product Type	Report
Pages	62
ISBN Number	not applicable
Product Code	VDT00348

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Summary

Introduction

Verdict Research: UK Consumer Insights 2008 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Content

List of Tables
- TABLE OF CONTENTS
- CHAPTER 1 AT A GLANCE SUMMARY
- Summary
- CHAPTER 2 SHARE OF SHOPPERS
- Marks & Spencer share of shoppers
- Marks & Spencer share of shoppers by demographics
- Marks & Spencer share of shoppers by television region
- Marks & Spencer share of shoppers by household characteristics
- Marks & Spencer share of shoppers by other characteristics and ACORN classification
- CHAPTER 3 CONVERSION AND NON-CONVERSION
- Marks & Spencer conversion of visitors to main users
- Marks & Spencer conversion of visitors to main users by demographics and region
- Marks & Spencer conversion of visitors to main users by household characteristics
- Non-converting customers
- Profile of Marks & Spencer non-converting customers by demographics and region
- CHAPTER 4 PROFILE OF SHOPPERS
- Marks & Spencer profile of shoppers by demographics
- Marks & Spencer profile of shoppers by television region
- Marks & Spencer profile of shoppers by household characteristics
- Marks & Spencer profile of shoppers by other characteristics and ACORN classification
- CHAPTER 5 LOYALTY
- Marks & Spencer loyalty of main users
- Marks & Spencer loyalty of main users by demographics and region
- Marks & Spencer loyalty of main users by household characteristics
- Marks & Spencer basic drivers of loyalty and disloyalty
- Marks & Spencer detailed drivers of loyalty
- CHAPTER 6 COMPETITION
- Competition in Footwear
- Cross sector competitor dynamics
- CHAPTER 7 APPENDIX
- Basic methodology
- The selection of parliamentary constituencies
- Metropolitan county
- Other 100% urban
- Mixed urban/rural
- Rural
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting

LIST OF TABLES
- Table 1: Key performance indicators for Marks & Spencer in Footwear
- Table 2: Marks & Spencer change in visitor share (%) 2004-2008
- Table 3: Marks & Spencer change in main user share (%) 2004-2008
- Table 4: Marks & Spencer visitor and main user share by ACORN classification 2008
- Table 5: Marks & Spencer change in conversion rates 2004-2008
- Table 6: Marks & Spencer change in non-conversion rates (%) 2004-2008
- Table 7: Main stores non-converters use instead of Marks & Spencer 2008
- Table 8: Marks & Spencer visitor and main user profile by ACORN classification 2008
- Table 9: Marks & Spencer change in loyalty (%) 2004-2008
- Table 10: Marks & Spencer change in disloyalty 2004-2008
- Table 11: Marks & Spencer drivers of loyalty (%) 2004-2008
- Table 12: Marks & Spencer drivers of disloyalty (%) 2004-2008
- Table 13: Marks & Spencer detailed drivers of loyalty 2008
- Table 14: Cross sector matrix shopping 2008
- Table 15: Other retailers used 2008
- Table 84: Sample sizes by sector 2008

LIST OF FIGURES
- Figure 1: Marks & Spencer visitor share 2004-2008
- Figure 2: Marks & Spencer main user share 2004-2008
- Figure 3: Marks & Spencer visitor share by demographic group 2008
- Figure 4: Marks & Spencer main user share by demographic group 2008
- Figure 5: Marks & Spencer visitor share by television region 2008
- Figure 6: Marks & Spencer main user share by television region 2008
- Figure 7: Marks & Spencer visitor and main user share by household tenure 2008
- Figure 8: Marks & Spencer visitor and main user share by number of people in household 2008
- Figure 9: Marks & Spencer visitor and main user share by children in household 2008
- Figure 10: Marks & Spencer visitor and main user share by number of cars in household 2008
- Figure 11: Marks & Spencer visitor and main user share by working status 2008
- Figure 12: Marks & Spencer visitor and main user share by marital status 2008
- Figure 13: Marks & Spencer conversion rates 2004-2008
- Figure 14: Marks & Spencer non-conversion rates 2004-2008
- Figure 15: Marks & Spencer conversion rates by demographic group 2008
- Figure 16: Marks & Spencer conversion rates by region 2008
- Figure 17: Marks & Spencer conversion rates by household tenure 2008
- Figure 18: Marks & Spencer conversion rates by number of people in household 2008
- Figure 19: Marks & Spencer conversion rates by children in household 2008
- Figure 20: Marks & Spencer conversion rates by number of cars in household 2008
- Figure 21: Marks & Spencer non-conversion rates 2004-2008
- Figure 22: Marks & Spencer non-conversion rates by demographic group 2008
- Figure 23: Demographic profile of non-converting Marks & Spencer visitors 2008
- Figure 24: Regional profile of non-converting Marks & Spencer visitors 2008
- Figure 25: Marks & Spencer visitor profile by demographic group 2008
- Figure 26: Marks & Spencer main user profile by demographic group 2008
- Figure 27: Marks & Spencer visitor profile by television region 2008
- Figure 28: Marks & Spencer main user profile by region 2008
- Figure 29: Marks & Spencer visitor and main user profile by household tenure 2008
- Figure 30: Marks & Spencer visitor and main user profile by number of people in household 2008
- Figure 31: Marks & Spencer and main user profile by children in household 2008
- Figure 32: Marks & Spencer visitor and main user profile by number of cars in household 2008
- Figure 33: Marks & Spencer visitor and main user profile by working status 2008
- Figure 34: Marks & Spencer visitor and main user profile by marital status 2008
- Figure 35: Marks & Spencer loyalty 2004-2008
- Figure 36: Marks & Spencer disloyalty 2004-2008
- Figure 37: Marks & Spencer loyalty by demographics 2008
- Figure 38: Marks & Spencer loyalty by region 2008
- Figure 39: Marks & Spencer loyalty by household tenure 2008
- Figure 40: Marks & Spencer loyalty by number of people in household 2008
- Figure 41: Marks & Spencer loyalty by children in household 2008
- Figure 42: Marks & Spencer loyalty by number of cars in household 2008
- Figure 43: Marks & Spencer - other Footwear stores used 2008
- Figure 44: Preference stores 2008
- Figure 45: Sectors shopped 2008