Verdict Research: UK Consumer Insights 2008: Clarks - Footwear

Content

• List of Tables
  • TABLE OF CONTENTS
  • CHAPTER 1 AT A GLANCE SUMMARY
  • Summary
  • CHAPTER 2 SHARE OF SHOPPERS
  • Clarks share of shoppers
  • Clarks share of shoppers by demographics
  • Clarks share of shoppers by television region
  • Clarks share of shoppers by household characteristics
  • Clarks share of shoppers by other characteristics and ACORN classification
  • CHAPTER 3 CONVERSION AND NON-CONVERSION
  • Clarks conversion of visitors to main users
  • Clarks conversion of visitors to main users by demographics and region
  • Clarks conversion of visitors to main users by household characteristics
  • Non-converting customers
  • Profile of Clarks non-converting customers by demographics and region
  • CHAPTER 4 PROFILE OF SHOPPERS
  • Clarks profile of shoppers by demographics
  • Clarks profile of shoppers by television region
  • Clarks profile of shoppers by household characteristics
  • Clarks profile of shoppers by other characteristics and ACORN classification
  • CHAPTER 5 LOYALTY
  • Clarks loyalty of main users
  • Clarks loyalty of main users by demographics and region
  • Clarks loyalty of main users by household characteristics
  • Clarks basic drivers of loyalty and disloyalty
  • Clarks detailed drivers of loyalty
  • CHAPTER 6 COMPETITION
  • Competition in Footwear
  • Cross sector competitor dynamics
  • CHAPTER 7 APPENDIX
  • Basic methodology
  • The selection of parliamentary constituencies
  • Metropolitan county
  • Other 100% urban
  • Mixed urban/rural
  • Rural
  • The selection of enumeration districts
  • The selection of respondents
  • Post survey weighting
• LIST OF TABLES
  • Table 1: Key performance indicators for Clarks in Footwear
  • Table 2: Clarks change in visitor share (%) 2004-2008
  • Table 3: Clarks change in main user share (%) 2004-2008
  • Table 4: Clarks visitor and main user share by ACORN classification 2008
  • Table 5: Clarks change in conversion rates 2004-2008
  • Table 6: Clarks change in non-conversion rates (%) 2004-2008
  • Table 7: Main stores non-converters use instead of Clarks 2008
  • Table 8: Clarks visitor and main user profile by ACORN classification 2008
  • Table 9: Clarks change in loyalty (%) 2004-2008
  • Table 10: Clarks change in disloyalty 2004-2008
  • Table 11: Clarks drivers of loyalty (%) 2004-2008
  • Table 12: Clarks drivers of disloyalty (%) 2004-2008
  • Table 13: Clarks detailed drivers of loyalty 2008
  • Table 14: Cross sector matrix shopping 2008
  • Table 15: Other retailers used 2008
  • Table 16: Sample sizes by sector 2008
• LIST OF FIGURES
  • Figure 1: Clarks visitor share 2004-2008
  • Figure 2: Clarks main user share 2004-2008
  • Figure 3: Clarks visitor share by demographic group 2008
  • Figure 4: Clarks main user share by demographic group 2008
  • Figure 5: Clarks visitor share by television region 2008
  • Figure 6: Clarks main user share by television region 2008
  • Figure 7: Clarks visitor and main user share by household tenure 2008
  • Figure 8: Clarks visitor and main user share by number of people in household 2008
  • Figure 9: Clarks visitor and main user share by children in household 2008
  • Figure 10: Clarks visitor and main user share by number of cars in household 2008
  • Figure 11: Clarks visitor and main user share by working status 2008
  • Figure 12: Clarks visitor and main user share by marital status 2008
  • Figure 13: Clarks conversion rates 2004-2008
  • Figure 14: Clarks non-conversion rates 2004-2008
  • Figure 15: Clarks conversion rates by demographic group 2008
  • Figure 16: Clarks conversion rates by region 2008
  • Figure 17: Clarks conversion rates by household tenure 2008
  • Figure 18: Clarks conversion rates by number of people in household 2008
  • Figure 19: Clarks conversion rates by children in household 2008
  • Figure 20: Clarks conversion rates by number of cars in household 2008
  • Figure 21: Clarks non-conversion rates 2004-2008
  • Figure 22: Clarks non-conversion rates by demographic group 2008
  • Figure 23: Demographic profile of non-converting Clarks visitors 2008
  • Figure 24: Regional profile of non-converting Clarks visitors 2008
  • Figure 25: Clarks visitor profile by demographic group 2008
  • Figure 26: Clarks main user profile by demographic group 2008
  • Figure 27: Clarks visitor profile by television region 2008
  • Figure 28: Clarks main user profile by region 2008
  • Figure 29: Clarks visitor and main user profile by household tenure 2008
  • Figure 30: Clarks visitor and main user profile by number of people in household 2008
  • Figure 31: Clarks and main user profile by children in household 2008
  • Figure 32: Clarks visitor and main user profile by number of cars in household 2008
  • Figure 33: Clarks visitor and main user profile by working status 2008
  • Figure 34: Clarks visitor and main user profile by marital status 2008
  • Figure 35: Clarks loyalty 2004-2008
  • Figure 36: Clarks disloyalty 2004-2008
  • Figure 37: Clarks loyalty by demographics 2008
  • Figure 38: Clarks loyalty by region 2008
  • Figure 39: Clarks loyalty by household tenure 2008
  • Figure 40: Clarks loyalty by number of people in household 2008
  • Figure 41: Clarks loyalty by children in household 2008
  • Figure 42: Clarks loyalty by number of cars in household 2008
  • Figure 43: Clarks - other Footwear stores used 2008
  • Figure 44: Preference stores 2008
  • Figure 45: Sectors shopped 2008