Global Market Review of Performance Apparel

Content

• Chapter 1 Executive summary
  • Chapter 2 Introduction
  • Why is performance important?
  • Performance is now expected
  • Report coverage
• Chapter 3 Performance apparel defined
  • Theme of the 2008 report
  • Performance apparel defined
  • Sports, sports participants and sportswear
  • Definitions of sportswear (according to SGMA)
  • Total sports apparel
  • Active sports apparel
  • Sports-licensed apparel
  • Performance sportswear
  • Performance protective wear
  • Definitions of corporate wear and protective wear
  • Workwear
  • Career wear
  • Corporate casual wear
  • Uniforms
  • Protective clothing
  • Performance apparel as garments, fabrics and trims, fibres and treatments
• Chapter 4 Performance apparel market estimates
  • Explanation of the methodology for calculating performance apparel market estimates
  • The 2004 performance apparel market
  • The global performance apparel sportswear market
  • The global performance apparel protective wear market
  • The 2008 performance apparel market
  • The global performance apparel sportswear market
  • The global performance apparel protective wear market
  • The 2014 performance apparel market
  • The global performance apparel sportswear market
  • The global performance apparel protective wear market
  • The just-style annual trend line, 2004-2014
  • The world market for performance apparel at wholesale prices in 2008 and 2014
• Chapter 5 Performance apparel market dynamics
  • Introduction and performance apparel history
  • The product life cycle
  • Context
  • Phases of the product life cycle
• A: Pre-introduction
• B: Introduction
• C: Growth
• D: Maturity
• E: Responsiveness to context
  • Micro level: Industry players
  • Protective wear companies
  • Sportswear companies
  • Customers
  • Protective wear customers
  • Sportswear customers
  • Protective wear suppliers
  • Sportswear suppliers
  • The revenge of suppliers
  • Protective wear competition
  • Sportswear competition
  • Complementors
  • Macro level: Non-industry issues
  • Economic deterioration (credit crunch)
  • Sportswear as fashion
  • Sports performance participation
  • Regulation
  • The environment and corporate social responsibility
  • Industrialisation in the developing world
• F: Potential scenarios for further performance apparel evolution
  • Scenario 1: Fit into a new market - successful commoditisation
  • Scenario 2: Extension to fit an existing or similar market
  • Scenario 3: Immediate withdrawal and replacement
  • Portfolio management and the optimal product development path
  • The quest for the optimal path
  • Looking into the future (long tail theory)
  • Is there a possibility of enlarging the market?
  • Chapter 6 Safeguarding the human body
  • The US Army Casualty Care programme
  • The University of Ulster's Smart Clothes project
  • Smartex's smart clothes
  • Thermal monitoring
  • EU involvement
  • PSV Eindhoven: Football meets sports medicine
  • Shoe technology
• List of figures
  • Figure ES1: Phases of the performance apparel life cycle
  • Figure 1: Sports/product category matrix
  • Figure 2: Performance protective wear matrix
  • Figure 3: Players in the performance apparel sector
  • Figure 4: Phases of the performance apparel life cycle
  • Figure 5: Attributes of DuPont Sorona fibre
  • Figure 6: Contextual fit
  • Figure 7: A new view of movement within the pyramid of needs
  • Figure 8: Pull marketing - Triumph, Eurojersey and Invista
  • Figure 9: Forces for commoditisation
  • Figure 10: Long tail theory
• List of tables
  • Table 1: Example sports that have UK associations
  • Table 2: US sports ranked by participants, SGMA survey 2007
  • Table 3: Retail and wholesale prices and costs for performance apparel, using a waterproof jacket as an example (US$ and %)
  • Table 4: The performance apparel market, 2004 and 2008 (US$bn and %)
  • Table 5: The just-style performance apparel market trend line, 2004-2014 (US$bn and %)