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How Women Shop

How Women Shop

Introduction

The barometer for female shopping behaviour in the UK, the How Women Shop series is the definitive guide to female retail trends and behaviour. How Women Shop! is the most comprehensive source of insight into women's fashion shopping behaviour and trends. Utilising the most up-to-date consumer research, coupled with careful strategic retail and fashion analysis, How Women Shop! covers all aspects of shopping habits and patterns of British women in the UK.

An indispensable business development tool for leading industry decision makers, How Women Shop! is the leading publication for the fashion and retail industry, vital to fashion brands and retailers currently operating within the UK, as well as those intending to enter the market.

An on-going series, How Women Shop! is currently an annual publication. Each edition concentrates on new aspects current within the industry, as well as updates on the key data gathered each year.

This ongoing project ensures that Allegra has the most current information to track developments in the marketplace, invaluable to bespoke work and benchmarking for company analysis, making them the market research leaders in the fashion and retail field.

Sources of information include in depth qualitative and quantitative interview with consumers and the Allegra State of the Industry Survey of 85 industry leaders (including MDs, senior buyers, designers, PR executives, editors, trend-forecasters, marketing/retail directors and retail analysts, among others)

Scope

  • Browsing and buying behaviour of UK females
  • Retailer preferences across clothing, footwear and lingerie
  • Frequency and magnitude of spend Volumes purchased
  • Levels of shopping around
  • Customer 'mindshare' of favoured brands
  • Pricing and value perceptions
  • Customer issues and frustrations
  • Home shopping and the impact of the Internet
  • Favoured media among demographic groups
  • Key shopping personalities
  • Identify market and brand leaders and understand the competitive environment

Key Findings

  • Key challenges to the fashion and retail market include a progressively competitive trading environment and keeping up with latest e-commerce technologies
  • Industry executives view celebrities as highly influential, but with declining impact
  • Spend on fashion declines strongly with age and increases with income
  • 70% of UK females say they always seek out a bargain
  • UK female consumers are becoming more aware of ethical issues but they are not necessarily prepared to pay a premium for ethically-sourced products
  • Key issues for UK female shoppers are related to sizing, and many also had difficulties finding clothing suitable for their age
  • Half of UK female consumers browse for fashion items online
  • Introduction And Background
  • Objectives And Scope
  • Primary Sources Of Informatio
  • Section 1 – Executive Summary
    • Overall Summary
    • State Of Industry Summary
    • Consumer Behaviour Summary
    • Consumer Perception Summary
    • Consumer Profiles Summary
    • Internet And Catalogue Shopping Summary
  • Section 2 – Uk Retail & Consumer Landscape
    • Uk Population By Gender
      • Figure – Uk Population By Gender
    • Uk Female Population Change
      • Figure – Uk Female Population Change 2020 On 2006
    • Household Expenditure
      • Figure – Percentage Of Clothing And Footwear Of Overall Household Expenditure
    • Uk Average Expenditure
      • Figure – Uk Average Expenditure For Uk Households 2006
  • Section 3 – State Of Industry Report
    • Section Summary
    • Research Methodologies
    • Table – Research Methodologies
    • Participating Companies
    • Section Summary
    • Current Business Climate
    • Length Of Service Within The Industry
      • Figure – Length Of Service Within Fashion And Retail Industry In Years
    • Key Business Challenges
    • Table – Key Business Challenges
    • Current Trading Environment
      • Figure – Description Of The Current Trading Environment
    • Projected Outlook
      • Figure – Projected Trading Environment Next 6 - 12 Months
    • Key Consumer Trends
    • Key Trends Affecting The Fashion And Retail Segment
    • Table – Consumer And Sociological Trends
    • Impact Of The Internet
    • Most Admired Brands
    • Table – Most Admired Brands
      • Figure – Most Admired Brand
    • Brands Most In Need Of Improvement
    • Table – Brands Most In Need Of Improvement
      • Figure – Brands In Need Of Improvement
    • Best High Street Chain
      • Figure – The Best High Street Shop At The Moment, Top Ten
    • Best Department Store
      • Figure– The Best Department Store At The Moment
    • Best Value Retailer
      • Figure – The Best Value Or Discount Retailer At The Moment
    • Best Website Or Catalogue
      • Figure– The Best Internet Site Or Catalogue Shop At The Moment
    • Best Emerging Designer
      • Figure – The Best Emerging London Designer
    • Most Influential Fashion Publication
      • Figure – Most Influential Fashion Publication
    • Key Status Purchase
      • Figure – Key Status Purchase Item
    • Media Influence
      • Figure – Media Influence In The Future
    • Most Frequently Read Publications
      • Figure – Most Frequently-Read Publications, Top Ten
    • Most Frequently Read News Publications
      • Figure – Most Frequently Read News Publications
    • Most Frequently Read Glossy Publications
      • Figure – Most Frequently Read Glossy Publications
    • Most Frequently Read Internet Publications
      • Figure – Most Frequently Read Internet Publications
    • Most Frequently Read Industry Publications
      • Figure – Most Frequently Read Business-To-Business Publications
    • Influence Of Celebrity Fashion
      • Figure – Attitudinal Statement:Celebrity Fashion Is Waning
    • Brand Identity
      • Figure – Attitudinal Statement: Brand Identity Will Play An Increasing Role In Consumer’s Clothing Decisions In The Next Few Years
    • Social Networks And Members Groups
      • Figure – Memberships In Clubs And Organisation
    • Ethical Issues
    • Consumer Perception
      • Figure – Attitudinal Statement: Environment And Ethical Concerns Are Not Important To Consumers
    • Industry Responsibility
      • Figure – Ethical Issues That Most Concern The Fashion/Retail Industry Today
    • Fashion And Society
      • Figure – Attitudinal Statement:The Fashion/Retail Industry Has A Responsibility To Be More Reflective Of Overall Society
    • Consumer Perception: Price Vs. Quality
      • Figure – Attitudinal Statement:Consumers Are More Concerned With Price Than Quality
    • The Model Debate: Age
      • Figure – Attitudinal Statement: Models Today Are Too Young
    • The Model Debate: Size
      • Figure– Attitudinal Statement: Models Today Are Skinny
    • Market Evolution
    • Overview
    • Impact Of The Internet
    • Economic Slowdown
    • Polarisation Of The Market
    • Changing Face Of Retail
    • Future Scenarios: Globalisation
    • Future Scenarios: Desire For Unique Goods
  • Section 4 – Consumer Behaviour
    • Section Summary
    • Shopping And Spending Patterns
    • Frequency Of Shop
      • Figure – Frequency Of Women’s Shopping For Fashion
      • Figure – Frequency Of Women’s Shopping For Fashion – Analysis By Age
    • Spending Patterns
      • Figure – Total Spent By Females Over The Past 12 Months On Fashion
      • Figure – Total Spent By Females Over The Past 12 Months On Fashion – Analysis By Socio-Economic Group
      • Figure – Total Spent By Females Over The Past 12 Months On Fashion – Analysis By Age
      • Figure – Total Spent By Females Over The Past 12 Months On Fashion – Analysis By Dress Size
      • Figure – Total Amount Women Spent On Fashion Over The Past 12 Months – Analysis By Living Status
      • Figure – Total Amount Women Spent On Fashion Over The Past 12 Months – Analysis By Women Who Work
    • Volumes Purchased
      • Figure – Volume Of Clothing Bought By Women For Themselves In The Past 3 Months
      • Figure – Volume Of Clothing Bought By Women For Themselves In The Past 12 Months – Analysis By Socio-Economic Group
      • Figure – Volume Of Clothing Bought By Women For Themselves In The Past 12 Months– Analysis By Age
      • Figure – Volume Of Clothing Bought By Women For Themselves In The Past 12 Months – Analysis By Dress Size
      • Figure – Volume Of Clothing Bought By Women For Themselves In The Past 12 Months– Analysis By Living Status
    • Retailers Of Choice
    • Typical Location
      • Figure – Where Women Shop
    • Shopping Around
      • Figure – Average Number Of Retailers Browsed And Purchased From In Past 3 Months
    • Retailers Browsed
      • Figure – Retailers Browsed In Past 3 Months
    • Retailers Purchased
      • Figure – Retailers Purchased In Past 3 Months
    • Conversion Rates
      • Figure – Conversion Rate Of Browsed To Purchased, Analysis By Top 10 Retailers
      • Figure – Conversion Rate Of Browsed To Purchased, Analysis By Top 10 Retailers – Years Comparison
    • Top 5 Favourite Fashion Retail Brand
      • Figure – Top 5 Favourite Fashion Retail Brands
    • Most Frequently Purchased Fashion Retail Brand
      • Figure– Most Frequently Purchased Fashion Retail Brand, Analysis By Top 10 Retailers
    • Reluctant To Shop
      • Figure– Places Consumers Are Reluctant To Shop
    • Consumers By Specialist Range
      • Figure– Consumers By Specialist Ranges
      • Figure– Consumers By Specialist Ranges – Analysis By Dress Size
    • Key Status Item
      • Figure– Key Status Item (Items To Blow Budget On)
    • Lingerie And Footwear
    • Annual Lingerie Spend
      • Figure– Annual Lingerie Spend
    • Favourite Lingerie Brand
    • Table – Favourite Lingerie Brand, Analysis By Top 5 Retailers
    • Most Frequently Purchase Lingerie
      • Figure – Most Frequently Purchase Lingerie Retailer
    • Favourite Footwear Retailer
    • Table – Top 5 Favourite Shoe Retailer
    • Usually Purchase Footwear Retailer
    • Table – Usually Purchase Shoes
    • Media
    • Frequently Read Publications
      • Figure – Most Frequently Read Publications, Top Ten
    • Table – Top Five Frequently Read Publications By Consumers – Analysis By Age
  • Section 5 – Consumer Perceptions
    • Section Summary
    • Bargain Shopping
      • Figure – Attitudinal Statement: “i Always Seek Out A Bargain When I Am Shopping.”
      • Figure – Attitudinal Statement: “i Always Seek Out A Bargain When I Am Shopping.” Analysis By Socio-Economic Group
    • Early Adopters
      • Figure – Attitudinal Statement: “i Try To Buy Things When They First Hit The Stores.”
      • Figure – Attitudinal Statement: “i Try To Buy Things When They First Hit The Stores.” – Analysis By Age
    • Label Checkers
      • Figure – Attitudinal Statement: “i Like To Check The Item To See Where Items Are Made.”
      • Figure – Attitudinal Statement: “i Like To Check The Item To See Where Items Are Made.” – Analysis By Age
    • Ethical Shoppers
      • Figure – Attitudinal Statement: “i Would Pay More For Ethically Sourced Clothing.”
      • Figure – Attitudinal Statement: “i Would Pay More For Ethically Sourced Clothing.” – Analysis By Socio-Economic Group
    • Partner’s Perception
      • Figure – Attitudinal Statement: “i Wouldn’t Buy Something My Partner Wouldn’t Like On Me.”
      • Figure – Attitudinal Statement: “i Wouldn’t Buy Something My Partner Wouldn’t Like On Me.” – Analysis By Age
    • Fashion Items To Suit Figure
      • Figure – Attitudinal Statement: “i Find It Difficult To Find Clothes That Suit My Figure .”
      • Figure– Attitudinal Statement: “i Find It Difficult To Find Clothes That Suit My Figure.” – Analysis By Dress Size
    • Fashion Items To Suit Age
      • Figure– Attitudinal Statement: “i Find It Difficult To Find Clothes That Suit My Age.”
      • Figure– Attitudinal Statement: “i Find It Difficult To Find Clothes That Suit My Age.” – Analysis By Age
  • Section 6 – Consumer Profiles
    • Section Summary
    • Ethical Consumer Profile
    • Non-Ethical Consumer Profile
    • Label Checker Consumer Profile
    • Bargain Hunter Consumer Profile
    • Bargain Avoider Consumer Profile
    • Internet Grazers Consumer Profile
    • Online Addict Consumer Profile
    • Internet Shopper Consumer Profile
    • Early Adopter Consumer Profile
    • Adults Who Live At Home Consumer Profile
    • High-Income Household Consumer
  • Section 7 – Internet And Catalogue Shopping
    • Section Summary
    • Internet Shopping
    • Uk Household Internet Access
      • Figure– Uk Household Internet Access
    • Uk Female Internet Population
      • Figure– Uk Female Internet Population By Age
    • Internet Access Location
      • Figure – Internet Access Location
    • Time Spent On Internet
      • Figure – Time Spent On Internet Per Day
    • Time Spent Online
      • Figure – Time Spent Online Per Day
    • Browsing And Purchasing Fashion Online
      • Figure – Females Who Browse Fashion Online
      • Figure – Females Who Purchase Fashion Online
      • Figure – Females Who Browse Fashion Online – Analysis By Age
      • Figure – Females Who Browse Fashion Online – Analysis By Dress Size
      • Figure– Females Who Browse Fashion Online– Analysis By Socio-Economic Group
    • Frequency Of Internet Browsing And Purchasing
      • Figure – Frequency Of Internet Browsing And Purchasing For Fashion Items
    • Items Reluctant To Buy Online
      • Figure – Items Reluctant To Buy Online
    • Internet At Work/School
      • Figure– Shop Online While At Work/School
      • Figure– Shop Online While At Work/School – Analysis By Age
    • Catalogue Shopping
    • Catalogue Shopping
      • Figure– Consumers Who Have Purchased By Catalogue In Last 3-5 Years
      • Figure– Consumers Who Have Purchased By Catalogue In Last 3-5 Years – Analysis By Age
      • Figure– Consumers Who Have Purchased By Catalogue In Last 3-5 Years – Analysis By Socio-Economic Group
    • Catalogue Method Of Purchase
      • Figure– Catalogue Method Of Purchase
      • Figure– Catalogue Method Of Purchase – Analysis By Age
    • Catalogue Retailers Browsed And Purchased
      • Figure – Catalogue Retailers Browsed And Purchased
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