Advanced CRM, Loyalty Management, and Targeted Marketing: Lessons Learned from Air Mauritius

Publication Date	July 2008
Publisher	IDC
Product Type	Report
Pages	14
ISBN Number	not applicable
Product Code	IDC05617

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£3,450.00
approximately: $5,124 | €4,060

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Summary

"Global Retail Insights strongly believes that given the turbulent economic situation, strengthening relationships with industry partners, customers, and other stakeholders is a must to create sustainable shareholder value," said Ivano Ortis, EMEA research director, Global Retail Insights, an IDC company. "This requires complete integration of the travel or shopping life cycle. Looking ahead, gaining improved insight into demand dynamics and consumer behavior is a distinct differentiating factor for retailers and airlines."

Content

Global Retail Insights Opinion
In This Report
- Interviewees
- Definition of Customer Relationship Management Applications
Situation Overview
- Air Mauritius' IT Strategy
The Approach
- Business Drivers
- Solution Description
- Figure: Air Mauritius' CRM System
- Selecting the Solution
- Implementing the Solution
- Figure: Implementation Timeline
- Business Value
  - The Bottom Line
- Lessons Learned
Future Outlook
Essential Guidance
- Actions to Consider
  - For Retailers and Transportation Companies
  - For Technology Vendors
Learn More
- Related Research
- Synopsis