Blue Nile Inc. - SWOT Analysis

Datamonitor's Blue Nile Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Blue Nile (or the company) is an online retailer of diamonds and jewelry. The company specializes in the customization of diamond jewelry with its 'Build Your Own' feature that offers customers the ability to customize diamond rings, pendants, and earrings. Blue Nile primarily operates in the US. The company is headquartered in Seattle, Washington. Blue Nile employed 198 people as of December 2007. The company recorded revenues of $319.3 million during the fiscal year ended December 2007, an increase of 26.9% over 2006. The operating profit of the company was $22.4 million during fiscal year 2007, an increase of 35.4% over 2006. The net profit was $17.5 million in fiscal year 2007, an increase of 33.6% over 2006.

Scope of the Report

• Provides all the crucial company information required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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