Britannia Industries Ltd. - SWOT Analysis

Datamonitor's Britannia Industries Ltd. - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Britannia Industries Limited (Britannia) is a leading player in the bakery segment in India. Its products include various types of biscuits, breads and cakes. The company primarily operates in India. It is headquartered in Kolkata, India and employed about 2,337 people as on March 2007. The company recorded revenues of INR21,993.2 million (approximately $487.4 million) during the fiscal year ended March 2007, an increase of 28.4% over 2006. Top line of Britannia was driven by price increases by way of reduction in pack sizes and extension of excise exemption to biscuits with maximum retail price (MRP) below INR100 per kilogram from INR50 per kilogram earlier. The operating profit of the company was INR1,034.3 million (approximately $22.9 million) during fiscal year 2007, a decrease of 42.3% compared with 2006. The net profit was INR1,077 million (approximately $23.9 million) in fiscal year 2007, a decrease of 26.4% compared with 2006.

Scope of the Report

• Provides all the crucial company information required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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