The Carphone Warehouse Group Plc: Strategic Corporate Assessment

Introduction

In May 2008, Carphone Warehouse and Best Buy formed a new venture to tap opportunities in the European consumer electronics market. The assets of the newly-formed company will include Carphone Warehouse's existing retail business, operating from more than 2,400 stores in nine European countries under the Carphone Warehouse and Phone House brands.

Scope

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

• Carphone Warehouse is an independent retailer of mobile communication products and services and fixed line communication services. The company operates its business in the UK, Belgium, France, Germany, Ireland, the Netherlands, Portugal, Spain, Sweden, and Switzerland.
• Carphone Warehouse operates in the two segments of the retail value chain: wholesale (sale of merchandise to intermediaries), and sales (physical store operation and online sales). It does not have presence in three other segments procurement of raw materials, transformation of raw materials into finished goods and warehousing.
• Carphone Warehouse entered a joint venture with Virgin Group Investments to form Virgin Mobile France. The company tied up with Time Warner to acquire AOL's Internet access business in the UK. It allied with Best Buy, a US consumer electronics retailer, to launch Best Buy Mobile, an independent retail format in the US.

Reasons to Purchase

• Access all the important information and analysis on the company in a single report
• Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
• Gain access to company's adjusted five year financial data along with key ratios and market capitalization