Charlotte Russe Holdings: Strategic Corporate Assessment

Introduction

Charlotte proposes to increase the store space by opening new stores. It opened 50 new Charlotte Russe stores in 2007. The company proposes to open 60 new stores in existing and new markets. Expanding the store base would increase proximity with customers and enhance brand awareness.

Scope

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

• Charlotte is a mall based specialty retailer offering apparel and accessories to young women in their teens and twenties. It operates through 440 stores in 45 US states and Puerto Rico. It supplies products through distribution facilities located in San Diego and Ontario.
• Charlotte is planning to strengthen its business by taking initiatives such as opening new retail stores in 2008. It is also planning to improve the operating productivity, strengthen the customer service and support growth strategies by focusing on technological upgradations.
• Charlotte operates in three segments of the retail value chain: wholesale (procurement of stock), operations and distribution (warehousing) and sale (physical store operations). The company does not have presence in two other sections of the retail value chain: raw materials and manufacture.

Reasons to Purchase

• Access all the important information and analysis on the company in a single report
• Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
• Gain access to company's adjusted five year financial data along with key ratios and market capitalization