Colgate-Palmolive Company : Strategic Corporate Assessment

Introduction

Colgate-Palmolive Company's (Colgate) strategy is to grow its business by continuously introducing innovative products. The company continues to improve its efficiency by cutting down on operational expenses. The company focuses strongly on recruiting, retaining and rewarding the best talent in the industry.

Scope

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

• Colgate offers consumer products including oral care, personal care, household surface, fabric care and pet nutrition products in over 220 countries across the world. The company operates primarily in North America, Latin America, Europe/South Pacific and Greater Asia/Africa.
• Colgate owns more than 80 brands across various product categories. It operates five global businesses: oral care, personal care, household surface care, fabric care and pet nutrition. In December 2004, the company initiated a four year restructuring program for accelerating growth and generating additional revenues.
• In first quarter of 2006, the global rollout of Colgate 360 manual toothbrush resulted in significant market share gains. In May 2006, the company announced the completion of the purchase of 84% of Tom's of Maine, a privately-held, natural oral and personal care company operating in the US.

Reasons to Purchase

• Access all the important information and analysis on the company in a single report
• Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
• Gain access to company's adjusted five year financial data along with key ratios and market capitalization