Debenhams Plc

Introduction

Debenhams proposes to increase the store space by opening new stores in the UK and internationally. It opened five 'Desire' stores in the UK and Ireland and four stores in international markets in 2007. It proposes to open 29 new stores in the UK and expand in international markets such as India, Jordan, Cyprus, Romania, the Middle East and the Philippines through franchise agreements in 2008.

Scope

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

Debenhams's balanced brand mix enables the company to fulfill the needs of a diverse range of customers. The company's offerings include designer and private label brands. Debenhams's is focusing on strengthening the designer brand portfolio by liaising with reputed designers such as Betty Jackson, Jasper Conran, Julien Macdonald and John Rocha.

Debenhams operates in two segments of the retail value chain: operations and distribution (warehousing), and sales (physical store operations). The company does not have a presence in three other sections of the retail value chain: raw materials, manufacturing and wholesale.

Debenhams has acquired an image of being a favored destination for women. As a result, the company has been witnessing a decline in male customer traffic over the last few years. The company, as a result, is likely to lose opportunities in the growing UK men's wear market.

Reasons to Purchase

• Access all the important information and analysis on the company in a single report
• Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
• Gain access to company's adjusted five year financial data along with key ratios and market capitalization