Gillette case study

The Benefits Of Utilizing Rfid Technology In The Supply Chain

Publication Date	July 2006
Publisher	Datamonitor
Product Type	Report
Pages	4
ISBN Number	not applicable
Product Code	DAT00120

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Summary

Introduction

This report on Gillette forms part of a case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market

Content

Catalyst
Summary
Analysis
- Procter & Gamble and Gillette employ RFID / EPC data to track promotional events
- P&G is an early adopter of RFID
- Identifying focal areas where RFID can deliver benefits
- A 3 tiered product tracking viability strategy
- 2005 pilots analyzed promotional tracking data
- Next steps?
Appendix
- Case study series
- Methodology
- Further reading
List of Figures
- Figure 1: Procter & Gamble acquired Gillette in 2005, adopting supply chain efficiencies through RFID