Groupe Danone: Strategic Corporate Assessment

Introduction

Groupe DANONE (DANONE) is focused on four initiatives to maintain profitable growth: concentrating on product fresh diary and beverages segment, promoting DANONE brand name, balancing its geographic reach between developed and emerging countries, and innovation.

Scope

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

• In July 2007, Groupe DANONE announced the sale of its biscuits business globally, except in India and Latin America, to Kraft Foods for E5.3 billion in cash.
• DANONE is one of the major producers of fresh dairy products in the world, with approximately 20% of the world's market share. Further, the group is also the second leading producer of packaged water in the world based on volume, with two of the five leading brands of bottled water in the world.
• The group has diversified revenue streams both in terms of product portfolio and geographical reach. In the fiscal 2006, the group generated 56.4% of the total revenues from fresh dairy products, beverages (28%) and cereal products (15.6%). In 2006, sales outside Western Europe represented 50% of total net sales compared with less than 15% in 1995.

Reasons to Purchase

• Access all the important information and analysis on the company in a single report
• Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
• Gain access to company's adjusted five year financial data along with key ratios and market capitalization