Kellogg: Strategic Corporate Assessment

Strategy, SWOT Analysis and 5-Year Financial Insights with in-Depth Company Profile

Publication Date	August 2008
Publisher	Datamonitor
Product Type	Report
Pages	49
ISBN Number	not applicable
Product Code	DAT08669

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£265.00
approximately: $394 | €312

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Summary

Introduction

Kellogg Company (Kellogg) focuses on brand building, innovation, and sales execution as drivers for sustainable growth. Its commitment to brand building includes significant investment in consumer-oriented promotions, through advertising and market research. Its strong research and development capabilities help it to launch new innovative products and increase its product category share.

Scope

Contains corporate strategy, value chain presence and SWOT Analysis
Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

Kellogg has manufacturing facilities in 19 countries and markets its products in more than 180 countries.North America, Kellogg's largest geographical market, accounted for 67.4% of the total revenues in 2006.
The company faces competition across all its product lines from regional, national and global companies. The company's global infrastructure helps it to use resources efficiently around the world.
The Pop-Tarts toaster pastry business currently holds 87% category share in the US toaster pastry category in 2006. The company, in August 2007, introduced new Special K2O Protein Water Mix to offer consumers a flavored beverage with five grams of protein to help take the edge off hunger.

Reasons to Purchase

Access all the important information and analysis on the company in a single report
Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
Gain access to company's adjusted five year financial data along with key ratios and market capitalization

Content

Overview
Catalyst
Summary
Company Structure
Company Overview And Key Facts
Business Description
History
Company Locations And Subsidiaries
Company Financials
Overview
Revenue By Geography
Products And Services List
Major Products And Services
List Of Products
- List Of Brands
- Competitors And Strategic Business Relationships
- Top Competitors
List Of Competitors
- Suppliers And Partners
- Clients
- Shareholding Structure
- Strategy
- Vision
- Company Statement
- Strategy
- Corporate Social Responsibility
- Swot Analysis
- Overview
- Strengths
- Weaknesses
- Opportunities
- Threats
- Value Chain Analysis
- Overview
- Raw Materials
- Manufacturing
- Distribution And Sales
- Marketing
- Services
- Key Employees
List Of Key Employees
- Key Employee Biographies
- Financial And Operational Overview
- Financial Overview
- Key Industry-Specific Ratios
Appendix
- Data Definitions
- Ask The Analyst
- Datamonitor Consulting
- Disclaimer
- Table 1: Kelloggkey Facts
- Table 2: Kelloggother Locations And Subsidiaries
- Table 3: Kelloggrevenue By Geography, 20062007 ($M)
- Table 4: Kellogglist Of Products
- Table 5: Kellogglist Of Brands
- Table 6: Kellogglist Of Competitors
- Table 7: Kelloggkey Shareholders
- Table 8: Kelloggswot Analysis Summary
- Table 9: Kelloggvalue Chain Analysis
- Table 10: Kelloggkey Employees
- Table 11: Kellogg Companyfinancial And Operational Highlights, 20032007 ($M)
- Table 12: Kellogg Companykey Industryspecific Ratios, 20032007
- Table 13: Kelloggdata Definitions