Kroger Co., The - SWOT Analysis

Datamonitor's Kroger Co., The - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

The Kroger Co. (Kroger or the company) is one of the leading retail grocery chains in the US, operating under banners Kroger, Food 4 Less, Ralphs, Fred Meyer, King Soopers, QFC, Fry's and Fry's Marketplace, Smith's and Smith's Marketplace, Dillons, and City Market. The company also manufactures and processes some of the food for sale in its supermarkets. The company is headquartered in Cincinnati, Ohio and employs 323,000 people. The company recorded revenues of $70,235 million in the fiscal year ended January 2008, an increase of 6.2% over 2007. The operating profit of the company was $2,301 million in the fiscal year 2008, an increase of 2.9% over 2007. The net profit was $1,181 million in the fiscal year 2008, an increase of 5.9% over 2007.

Scope of the Report

• Provides all the crucial company information required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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