Neiman Marcus: Strategic Corporate Assessment

Introduction

Neiman Marcus plans to increase its market presence by opening new stores in locations of strategic importance. The company plans to open one store each in 2008 and 2009 and three stores in 2010. Opening new stores increases the company's reach to customers.

Scope

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

• Neiman Marcus is a luxury retailer, offering unique merchandise to affluent consumers. As of July 2007, the company operated 41 stores under the 'Neiman Marcus' and 'Bergdorf Goodman' brands.
• Neiman Marcus has presence in three segments of the retail value chain: wholesale (procurement of stock), operations and distribution (warehousing), and sales (physical store operations and online sales). The company does not have a presence in two other sections of the retail value chain: raw materials and manufacturing.
• Neiman Marcus has a strong brand portfolio. The company offers private label and branded merchandise through its sales channels. Neiman Marcus offers apparel under the 'Neiman Marcus' and 'NM exclusive' or 'NM private label', labels. National brands can increases customer traffic due to the instant brand recognition they possess in the market.

Reasons to Purchase

• Access all the important information and analysis on the company in a single report
• Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
• Gain access to company's adjusted five year financial data along with key ratios and market capitalization