Nike Inc: Strategic Corporate Assessment

Introduction

Nike plans to focus on basketball, running, football, women's fitness, men's training and sports culture as a part of its long-term growth strategy. As a part of this strategy,it entered into a partnership with Foot Locker to open 'House of Hoops by Foot Locker', a new chain which will offer all basketball products manufactured by Nike under brand names like Jordan and Converse.

Scope

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

• Nike is primarily engaged in the design, development and worldwide marketing of footwear, apparel, equipment and accessory products. The company sells its products through company-owned retail stores art from distributors and licensees, in over 180 countries across the Americas, Europe, the Middle East and Africa and the Asia Pacific.
• Nike has strong brand equity. Nike offers athletic footwear and apparel under the Nike brand and other brands such as Converse, Chuk Taylor, All Star, One Star and Nike Bauer. Strong brand equity enables the company to launch new products.
• The company plans to expand its product portfolio. In February 2007, the company introduced a new footwear brand for women called Tailwind (produced by the company's subsidiary Exeter Brand Group) across three Payless stores in Manhattan and Brooklyn. The Tailwind brand caters to the footwear needs of women.

Reasons to Purchase

• Access all the important information and analysis on the company in a single report
• Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
• Gain access to company's adjusted five year financial data along with key ratios and market capitalization