OfficeMax Inc: Strategic Corporate Assessment

Introduction

OfficeMax launched its first design-based private label brand, TUL, with dry-erase markers. This product line is expected to act as a retail differentiator. In addition, the company tied-up with Sharper Image and Broyhill, to address the furniture needs of homes and small business office environment, in fiscal 2007. These products and services would serve dual purposes.

Scope

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

• OfficeMax operates a chain of office product superstores. The company is the third largest office supply business in the US, and operates internationally in Puerto Rico, the US Virgin Islands, Mexico, and Brazil. It is headquartered in Naperville, Illinois.
• OfficeMax is currently following a turnaround plan for better performance in the future. As a part of the turnaround strategy, the company has closed 109 economically underperforming stores in 2006.
• OfficeMax is the third-largest office products distribution chain in the US, with more than 900 OfficeMax Express superstores. OfficeMax was ranked 37th among the retailers of the US in 2007. The company's strong presence in the US market gives it an edge in a highly competitive office products market.

Reasons to Purchase

• Access all the important information and analysis on the company in a single report
• Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
• Gain access to company's adjusted five year financial data along with key ratios and market capitalization